Blogs about: The Lipstick Economy
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Marketing to Women: Power to the PANKs
On the eve of Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have not given birth to a child. I kno… more →
The Lipstick Economy
Marketing to Women: Power to the PANKs
wrote 1 week ago: On the eve of Mother’s Day, I thought it would be important to salute those amazing women who … more →
The Mother Lode: Mother's Day 2013
wrote 3 weeks ago: Just wanting a gift of love from these two! I love Mother’s Day. Of course, I do. I am a mot … more →
Marketing Travel to Women: Do Travelers Trust Online Reviews?
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wrote 3 weeks ago: It’s the travel season. I recently booked rooms in far-flung places where I had to rely on on … more →
Marketing Travel to Women: Get Smart About Apps
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wrote 3 weeks ago: It is becoming hard to say travel without talking about mobile devices today. By 2014, smartphones … more →
Marketing to Women: Mobile Advertising Yet?
wrote 4 weeks ago: Smartphones now comprise 57% of the mobile market in the United States. By next year, there will be … more →
Marketing to Women: In 2016 44% of Retail Sales Impacted by Web
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wrote 1 month ago: Whether we buy online or research online, all retail is going to be impacted by online activity. No … more →
Marketing to Women: Women Still Dominate Retail Shopping
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wrote 1 month ago: A new report from Nielsen confirms that women still control the spending power in the US. Some peop … more →
Marketing to Women: Your Elevator Speech in 15 Seconds
wrote 1 month ago: I was cleaning up my office today (yes, that is my real office), and I came across a Forbes article … more →
Marketing to Moms: Four Things to Consider Before Developing an App
wrote 1 month ago: Considering an app to market to moms? A recent study found that 97% of moms made a purchase on thei … more →
Marketing Travel to Women: Going Mobile
wrote 1 month ago: When looking at travel, women are the primary decision makers – making 80% of all decisions. … more →
Easter: Holy Day or Spring Holiday?
wrote 1 month ago: Easter is one of the holiest days of the Christian religion and yet research conducted by The Barna … more →
Marketing to Moms (and Dads): The State of the American Mom 2013
wrote 1 month ago: The 2013 State of the American Mom report is out – and interestingly, they actually looked at … more →
Five Questions Every Company Should Ask Itself
wrote 2 months ago: Sometimes we forget the basics. And sometimes the greatest insights come from the truly hard questi … more →
Marketing to Women: Will Retail Stores Disappear?
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wrote 2 months ago: Can you imagine a time when brick and mortar stores are just window shopping venues for online shopp … more →
Are You Marketing to Women? You Need to Lean In Too!
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wrote 2 months ago: Facebook COO Sheryl Sandberg The idea of “lean in” is not a new one. Lean in means to p … more →
Marketing to Women: For Emails, Timing is Everything
wrote 2 months ago: The timing of sending email campaigns is equally as important as the content. There are definitely … more →
Marketing to Women: Slideshare as Advertising on LinkedIn
wrote 2 months ago: For marketers trying to reach business audiences, this new LinkedIn ad feature is something to sing … more →
Marketing to Pet Parents: The New Kids on the Block
wrote 2 months ago: Happy Easter from James Brown and Tina Turner Before I had children, my mom used to talk about her g … more →
Marketing Healthcare to Women: The Anatomy of Content Marketing
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wrote 2 months ago: Content marketing is important to healthcare brands. For many reasons. The idea of content marketi … more →
