Blogs about: The Lost Ring
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One Ring to rule them all... One Ring to find them...
The Olympic Games are proving to be once more a huge marketing opportunity for new campaigns. McDonald’s, the world’s largest chain of fast food restaurants and official Olympic sponsor… more →
London calling
How Wellington PWNed the Multiverse...
— 4 comments
mrjudkins wrote 3 weeks ago: I recently gave a talk for Wellington’s 5th Pecha Kucha Night at the (soon to be demolished) O … more →
Youth Marketing Rule #3 Create multimedia experiences that fuse real and digital worlds
danpankraz wrote 4 months ago: Gen C don’t distinguish between the real and virtual world, it’s all one experience, so brands n … more →
Alternate reality gaming and happiness
ambermoreywu wrote 7 months ago: I just came across Jane McGonigal, who is the Lead Game Designer at the Institute for the Future. S … more →
Olympic Online Game That's Building International Communities
— 2 comments
Bob wrote 1 year ago: The Lost Ring is a brand new ARG (which apparently stands for Alternative Reality Game) centred arou … more →
Alternate Reality Game (ARG)
fAr stAr wrote 1 year ago: Does it sound something related to artificial intelligence, or the alternate/parallel world theories … more →
One Ring to rule them all... One Ring to find them...
Vio wrote 1 year ago: The Olympic Games are proving to be once more a huge marketing opportunity for new campaigns. McD … more →
ARG Designer Interview - Jane McGonigal
mymediamusings wrote 1 year ago: Jane McGonigal has been involved in just about all of the major net-based ARGs of the past few years … more →
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An 
Brainchild
