A really simple but creative advert from JWT for Oxo. I really like the key message embedded in the advertising, that penultimately the OXO cube will add maximum flavour to any meal (or in this case, any mix of ingredients). I think that the visuals aren’t overwhelming, but the concept of  household/random objects such as ballet shoes or buttons being chopped up and turned into a stir-fry is enough to capture the attention of viewers.

Agency: JWT
Client: Oxo
Sector: Food
Place: United Kingdom

The Celluon Virtual Keyboard uses a light projection of a full-sized QWERTY computer keyboard on almost any surface. Used with MAC Laptop, PDA’s and Smart Phones, the Virtual Keyboard provides a practical way to send e-mails, word documents processing and spreadsheet tasks, enabling users to leave laptops and computers at home. VKB’s adaptable technology studies the user’s finger movements to interpret and record keystrokes. Buy it here.