Blogs about: The Marketing Industry
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To GRP Or Not To GRP?
As many readers of this blog know, I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amas… more →
THE DIGITAL BLUR
To GRP Or Not To GRP?
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Jason Heller wrote 2 months ago: As many readers of this blog know, I often expose my inner media geek. Since leaving the agency wor … more →
Is Addressable TV Advertising Finally Here?
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Jason Heller wrote 3 months ago: Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to bec … more →
What Digital Media Can Learn From The 2009 Upfronts
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Jason Heller wrote 3 months ago: For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is … more →
Bigger Ad Units, Badder Facebook Pages, & Burgeoning Social Networks Oh My!
Jason Heller wrote 3 months ago: Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I … more →
Top 5 Tips For Not Abusing Your First Soapbox
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Jason Heller wrote 4 months ago: You have heard a millions times by now that social media provides consumers (also know as “peo … more →
Brand Obama, Social Media And The Biggest Lessons Learned (MediaPost)
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Jason Heller wrote 5 months ago: This is an article I wrote for MediaPost, published on Jan 26th What an amazing moment in history w … more →
The Internet Surpasses The 1 Billion User Mark Globally
Jason Heller wrote 5 months ago: Over the last 5 years or so I have been keeping an eye on the growth of the internet is internationa … more →
Social Media Precedents, The Good, The Bad, The Ugly
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Jason Heller wrote 5 months ago: File this under ugly… Recently a lawsuit was brought against a consumer who felt he got ripped … more →
Mass Media Style - Online
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Jason Heller wrote 7 months ago: Believe None of What You Hear & Half of What You See… I don’t want to come off as ne … more →
"E" For Efficiency ... Well, One Day We'll Get There
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Jason Heller wrote 8 months ago: For years the digital media industry has been plagued by the ironic amount of paper pushing and inef … more →
Memoirs of a VC: What the Economic Turndown Means For Us
Jason Heller wrote 8 months ago: UPDATE: Oct 31st: Additionally to the doom and gloom now infamous Sequoia Capital powerpoint that yo … more →
Google AdWords Builder & GoogleTV CORE Integration
Jason Heller wrote 8 months ago: Another week – another slough of progressive announcements from the industry leading giant. G … more →
MySpace Rolls Out MyAds Self Serve Platform
Jason Heller wrote 8 months ago: Of course the power behind social media is not the advertising options, but rather the ability to mo … more →
Google Extends Reach Into Games
Jason Heller wrote 9 months ago: Yesterday Google revealed some new information on the beta testing they have been doing with in-game … more →
The Era of The Data Exchange
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Jason Heller wrote 9 months ago: As Advertising Week wraps up, two things are clearer than ever. First – the data exchange busi … more →
OMMA Global NY Panel: "Competing With Search"?
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Jason Heller wrote 9 months ago: I moderated a panel at the OMMA Global conference today titled “Competing With Search”, … more →
How Nikon Nailed It
Jason Heller wrote 9 months ago: As many of you know I’m a double agent - 2 parts digital media exec and 1 part budding profes … more →
Introduction to Moving, When you make a decision to move
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moverscalifornia wrote 9 months ago: Introduction to Moving When you make a decision to move at a new house it must have there hundreds o … more →
Why Google's Chrome + IE8 Matter to You in A Major Way
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Jason Heller wrote 10 months ago: This has been an interesting week in the quiet “browser war” that has been slowly emanat … more →
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