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Two degrees of separation
The separation of audience from context is a much discussed if unresolved argument. The general thesis of the ‘pork bellies versus diamonds’ debate is either that context amplifies the val… more →
On Demand
Two degrees of separation
robnorman wrote 2 weeks ago: The separation of audience from context is a much discussed if unresolved argument. The general thes … more →
Mega Bite
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robnorman wrote 2 weeks ago: This image is a promotion for Windows 7 in Tokyo. No comment required … more →
The Digital Shelf
robnorman wrote 3 weeks ago: It is perfectly obvious that the only marketing activity that influences the sale of detergent is th … more →
Social Service
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robnorman wrote 1 month ago: It has often been said that one of the distinguishing features of the web is that it is both a chann … more →
Bent out of shape - part 2
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robnorman wrote 1 month ago: My reader has been active. He has sent any number of interesting Twitter analytics pieces to illumin … more →
GroupM Interaction 09
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robnorman wrote 2 months ago: We just published our annual view of the world and this short essay is its preface. It was written p … more →
Optmizing for what?
robnorman wrote 2 months ago: Optimization in some approximation of real time is the topic du jour and it’s a fine thing to … more →
Of water and music
robnorman wrote 2 months ago: I don’t know who said it first but whoever did say ‘I remember when water was free and y … more →
Strategy and tactics
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robnorman wrote 3 months ago: I had the mixed fortune of being a media buyer on the Virgin Atlantic account in the very early stag … more →
Delivery and Discovery
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robnorman wrote 3 months ago: Amidst the noise and the cacophony of the new it’s sometimes worth looking for simplifying tho … more →
Does GM review mean the end to agency client conflict?
robnorman wrote 3 months ago: Brand Republic in the UK today reports that GM is likely to review its European media assignment and … more →
Closer and closer...
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robnorman wrote 4 months ago: Microsoft and Yahoo! seem to have chosen the flowers and the hymns and are on the verge of consummat … more →
So why the change of mind?
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robnorman wrote 4 months ago: A comment on my last post not unreasonably questions my change of heart on Microsoft / Yahoo! It … more →
Microsoft and Yahoo!. Don't do it.
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robnorman wrote 4 months ago: A personal view. Microsoft should not buy Yahoo! or execute a transaction to gain control of its sea … more →
Conde Nast - Two ways to solve a problem
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robnorman wrote 4 months ago: Much to the consternation of many at 4 Times Square Mckinsey are on the way in to participate in a … more →
The trouble with marketing
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robnorman wrote 4 months ago: Is that it is just much harder than it used to be. It’s harder because audiences are all of fr … more →
If 'Free' is the new price. What exactly would we pay for?
robnorman wrote 5 months ago: Chris Anderson, Editor in Chief of Wired, has a new book out. It’s called Free ($26.99 from al … more →
Apathy - is there an app for that?
robnorman wrote 5 months ago: In the mid 90’s advertisers built web sites faster than sub-divisions in Nevada. Their premise … more →
AdSense and sensibility
robnorman wrote 5 months ago: Sentiment tracking is a significant component in social media tracking. It allows brands to understa … more →
