Blogs about: Theodore Levitt
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Internet is Opportunity (Not Competition) for Sony Blu-ray
Sony’s Blu-ray could be in trouble. I just read an article in the New York Times about how Sony’s Blu-ray technology “faces uncertain prospects” with increasing competition fro… more →
Everyday Entrepreneurship
Social Innovation Generation (SiG) and the Public Policy Forum Event 1 of 8: “Accelerating Social Innovation: Smart Ideas for Canada”
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wrote 1 month ago: At MaRS on Tuesday, November 10th, a dialogue across multiple sectors began on how to better engage … more →
10 Must-Read Articles from HBR
wrote 2 months ago: I highly recommend 10 Must-Read Articles from HBR. The articles were written by Clayton M. Christens … more →
Why India needs David and not a Goliath approach
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wrote 2 months ago: Indiaa..Incredible India What is India? Why is it Incredible? “We were all so sad when you ran away … more →
"Do you know what you do, or do what you know?"
wrote 3 months ago: Clearly too much time has passed since I last pulled out my dog-eared copy of The Marketing Imaginat … more →
Differentiate . . . do it or die
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wrote 5 months ago: 9 Inch Axiom – Differentiation ‘Be unique . . . find how you can be different in what yo … more →
Marketing Myopia
wrote 6 months ago: Eye opener for everyone who is in business… Sustained growth depends on how broadly you define … more →
The Total Product Concept
wrote 9 months ago: Theodore Levitt (1980) distinguishes between Generic product Expected product Augmented product Pote … more →
Internet is Opportunity (Not Competition) for Sony Blu-ray
wrote 1 year ago: Sony’s Blu-ray could be in trouble. I just read an article in the New York Times about how Son … more →
Hey There Mighty Brontosaurus: Marketing Myopia Lives On
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wrote 1 year ago: by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC "Don't worry, Bob, we … more →
Marketing Myopia
wrote 1 year ago: Levitt’s Classic Case Ted "Tom Selleck" Levitt Theodore Levitt wrote Marketing Myopi … more →
PM Quote of the Day -- Theodore Levitt
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wrote 1 year ago: Kodak sells film, but they don’t advertise film. They advertise memories. It has been a while … more →
Fleming's "generic" strategy
wrote 3 months ago: Henry Chancellor describes a conscious thinking on the part of Ian Fleming to create a somewhat gene … more →
Then & Now: Theodore Levitt's Globalization of Markets
wrote 6 years ago: Prof. Theodore Levitt (Harvard Business School) stated almost two decades ago that “[t]he glob … more →
