Blogs about: Thinkbox

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Capturing The Sound of the Brand – the return of the jingle?

soundlounge wrote 3 weeks ago: It was designed to remind advertisers of the continuing influence and effectiveness of television b … more →

Tags: ad music, Advertisements, creative consulting, music consultants, Music For Commercials, Sound of the Brand, Soundlounge News, Mars, jingles

Do you really want your TV ads to make your audience mad?

mattjksaunders wrote 1 month ago: Here’s the latest TV ad for TV advertising, which I ironically saw on youtube. Don’ … more →

Tags: advertising, Campaign, Digital, Future, Marketing, AD, Brand, Brands, Communication

Didn't ads used to be great1 comment

davebirss wrote 1 month ago: My fellow Ogilvanian, Colin Nimick, pointed me towards this ad a couple of days ago. (It was apparen … more →

Tags: Blather, classic ads, Way down deep in the middle of the Congo a hippo took a

New report, new story, same old crap

Benn wrote 1 month ago: one dimensional chart showing media influence on consumers A Marketing article from last week covere … more →

Tags: Brands & Marketing, Industry News, News, Research, ad spend, Behaviour, consumer, Coronation Street, Deloitte

Thinkbox TV Planning Awards 2009

brandtao wrote 5 months ago: Wow, that was a year that flashed by. It hardly seems like any time at all has passed since I prepa … more →

Tags: 2009 February, Thinkbox TV Planning Awards 2009

Moving TV content online complements; it doesn't cannibalise3 comments

Simon Kendrick wrote 8 months ago: Image credit: http://www.flickr.com/photos/28481088@N00/ My opinion is not as dogmatic as the title … more →

Tags: Online Video, Research, Comscore, Television, Arg, alternate reality gaming, IAB, Coronation Street, Truth About Marika

Recession? What recession?2 comments

markgorman wrote 9 months ago: If ever proof was needed that recessions do not necessarily dampen creativity take a look at this ne … more →

Tags: advertising, Politics, TV Ads, joanna newsom, Clam crab cockie cowrie, the milk-eyed mender, JWT, jwt london, HSBC

Links - 3rd August 2008

Simon Kendrick wrote 11 months ago: Since getting back from holiday, I’ve bookmarked a lot of stuff to read. Over the weekend, I f … more →

Tags: Links, Bob Garfield, Chris Anderson, Content Marketing, Customer experience, Long Tail, Marketing, media, Planning

It's Bonnie+Clyde, not Jekyll+Hide: TV and Online work best together

johnsonlab wrote 1 year ago:                 International TV- and 360° producers know it by heart, now Thinkbox and IAB proof i … more →

Tags: Format Development, Web Marketing, 360°, Bonnie & Clyde, broadcast TV, convergence, crossmedia, crossmedia advertising, Digital Consumers

TV: market insights and industry reports from Thinkbox

darika wrote 1 year ago: I didn’t attend the ‘New TV Insights from Thinkbox’ event the other week but they dropp … more →

Tags: Broadcast, Events, Research and Reports, Industry Reports, Market Insights, TV

Thinkbox TV Planning Awards

brandtao wrote 1 year ago: The winners of the Thinkbox TV Planning Awards will be announced on May 21st at a lunchtime ceremo … more →

Tags: 2008 April, award, Phones 4U

Exploiting the medium to maximize engagement

Simon Kendrick wrote 1 year ago: After raving about The 21 Steps – the first episode (is that the right word?) of the We Tell S … more →

Tags: advertising, Television, Creativity, Alan Moore, Penguin, We Tell Stories, Cadbury, six to start, Watchmen

Why companies should advertise on TV during a recession2 comments

Simon Kendrick wrote 1 year ago: There is a depressing article on Brand Republic saying that total TV revenues for May could be down … more →

Tags: advertising, Television, marketing in the era of accountability, payback study, pricewaterhousecooper, recession, TV advertising, recession-proof brands

Thinkbox Event - TV & The Brain: How Creativity Wins2 comments

Simon Kendrick wrote 1 year ago: Last Wednesday, I attended the Thinkbox event TV & The Brain: How Creativity Wins. The half-da … more →

Tags: advertising, Research, Television, brain, Creativity, Honda, itv, justin gibbons, Millward Brown

Thinkbox Seminar: TV and the Brain: How creativity wins2 comments

brandtao wrote 1 year ago: Thinkbox are holding a seminar entitled TV and the Brain: How creativity wins. I attended a seminar … more →

Tags: 2008 February, brain, Brand, Creativity

Not just my lucky day...

memyselfandu wrote 1 year ago: I woke up really late today. I thought it was still dawn because I felt really cold and so much mist … more →

Imagine: if you can think it you can do it

Marc Bresseel wrote 2010 years ago: With a couple of days to go the excitement is building for our EMEA event Imagine 07 in Paris on 2nd … more →

Tags: Microsoft Advertising, Events, New Media Advertising, msft, Microsoft, Imagine 07, aQuantive, Microsoft TV, Madgelenat


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