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Alliteration Alert: It's election time!

by Peter Paskale

How do you choose which candidate to vote for? I’ll bet you go into the booth, earnestly scratch your head, and muse: 534 more words

Tips From The Top

Seven speech-techniques powering Obama's UN Address

by Peter Paskale

Powerful speeches contain powerful content. For that content to shine though, it must be mounted into a powerful structure. Barack Obama’s speech today at the UN General Assembly… 972 more words

Tips From The Top

Obama speech underplays strikes in Syria

by Peter Paskale

It wasn’t a speech. It wasn’t even an address. It was a book report.

Speaking today on the White House lawn as Marine One spooled up it’s engines behind him, President Obama tripped-up the media. 471 more words

Tips From The Top

can I get a little hate?

I’m fascinated by branding. Not the marking-cows-so-the-don’t-get-rustled kind. The kind of branding that’s about identity and messaging and clear authenticity. How clear? If No One Hates You, No One is Paying Attention… 915 more words

Freak Flag

Peter reblogged this on The Presenters' Blog and commented:

Over the years, I've killed my throat. Or toughened it up - it all depends on your perspective. You see the thing is - I love spice. Whether it's black pepper, cayenne pepper, or chilli pepper, I'll incorporate it into recipes in some of the most surprising, and occasionally inappropriate ways. Just ask anybody that I've ever made hot chocolate for. Over the years though, my taste buds have toughened up to the constant flow of tobasco. It now takes fairly incredible amounts for it to register on me. I've developed a tolerance. In a similar way, our polarised politics and news media means that if you don't have a really strong opinion, a Scots-Bonnet of an opinion (chilli lovers will know what I mean), then you're not going to be heard, because audiences too have developed a tolerance for heat. Then I spotted this piece on the web-site of my friend and fellow blogger, Broc Edwards. That tolerance for polarised heat that we've all developed exists in the commercial branding world, and in presentation world as well. In a world where we've all become used to a good dose of chilli with every message, what's the right amount of heat to be adding to presentations?