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Blogs about: Todd Wilkens

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Why 'Personas' Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a 'Mass One-to-one' Strategy5 comments

Adam Needles wrote 1 month ago: I’ve been actively speaking over the past few weeks about a new strategic mindset I believe B2 … more →

Tags: Innovative Ideas, Marketing Programs, Adele Revella, Angela Quail, b2b buyer, B2B buying behavior, b2b buying process, B2B Marketing, Buyer personas

Design Thinking: A Contrarian Statement

Bob Morris wrote 2 months ago: Peter MerholzI recently posted reviews of two books: Roger Martin’s The Design of Business and Tim B … more →

Tags: Bob's blog entries, Roger Martin, Harvard Business Review, BusinessWeek, The Design of Business, Design Thinking, change by design, peter merholz, adaptive path


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