Blogs about: Touch Points
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Non-Financial Metric #3: Innovativeness Index
“Innovation is ultimately not an act of intellect but of will.” Joseph Schumpeter How do we measure innovation? Unfortunately there is no one framework which is used universally to measure… more →
Journey of a Serial Entrepreneur
26 Social Media Marketing Tips from the Pros
wrote 1 day ago: 26 Social Media Marketing Tips from the Pros By Debbie HemleyPublished May 8, 2013 Are you looking … more →
Marketing/Sales/Social Reach?...Wait…What?
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wrote 1 week ago: In the Blink of a Gypsy Eyelash! Yes dear gypsies, your marketing/sales/social reach for events! Int … more →
Touch points-experiências de marca
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wrote 1 month ago: Para que as marcas sejam mais eficazes na sua relação com os alvos pretendidos, têm de ser relevante … more →
Staying Top of Mind
wrote 1 month ago: Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend mill … more →
#737 - Touch Behavior when Maximum Number of Touch Points Reached
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wrote 4 months ago: When you already have the maximum number of touch points engaged as input devices, additional touche … more →
#735 - System Applet Indicates Maximum Number of Touch Points
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wrote 4 months ago: The number of simultaneous touch points depends on the particular touch hardware that you’re u … more →
Transforming your community into a collaborative learning environment
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wrote 5 months ago: On Dec. 4, I had the pleasure of presenting a breakout session on collaborative learning environment … more →
What Next In Integration? @WPP
wrote 5 months ago: A new slant on measuring the effectiveness of marketing campaigns run across multiple touchpoints. B … more →
Multi-channel Marketing: Developing a Program Doesn't Need to be Difficult
wrote 5 months ago: So you’re not a guru If you’re a savvy, corporate multi-channel marketing planner with experience an … more →
CRM Planning a brighter future
wrote 5 months ago: Around 10 years ago relationship marketing was all the rage with software companies developing syste … more →
Smarter marketing: engaging customers across multiple channels and touch points
wrote 5 months ago: **Please note that this ‘Smarter marketing’ webinar will form the basis of our next MKGe … more →
Brand Content Insights From A Tourist's Lens
wrote 6 months ago: Tourists scrutinise brands with a most exacting eye. I re-discovered this important point when I tou … more →
Don't super-size your engagement strategy.
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wrote 6 months ago: It’s no secret that the American diet isn’t quite healthy and its portions are absurdly and dispropo … more →
Why brand perception means everything ….
wrote 7 months ago: Creating a powerful brand that customers relate to is about building the strongest positive percepti … more →
Unity For Impact
wrote 8 months ago: In this final post in our design element and principles series, we will focus on unity which is the … more →
The Proof is in the Pudding
wrote 9 months ago: Britain has had a lot to celebrate in 2012, so with this in mind I thought I would share the process … more →
Establishing your touchpoints.
wrote 9 months ago: Whilst most companies recognise that a brand is more than just a logo or slogan, it is not uncommon … more →
Celebrating a brand community
wrote 11 months ago: For many, it is a once in a lifetime opportunity to write a blog that relates to the Queen’s diamond … more →
SKY- Do they believe in better ?
wrote 11 months ago: - - I am partial to a bit of TV, like anyone else it keeps my mind active in less ‘busy’ … more →
