Blogs about: Town Planner Calendar

The Perfect Ad---Yogi and the Duck

Scott Dunn wrote 10 months ago: What are your favorite current ads? A lot of my young students answered that question with the Chic … more →

Tags: advertising, Scott Dunn, Alpharetta, ga, Atlanta, gnfcc, George Lemmond, Small Business, Small Business Marketing

Feel Good Viral Advertising. Does it Work Good?3 comments

Scott Dunn wrote 11 months ago: Stride Gum has a YouTube four-and-a-half minute world-wide dance routine that has achieved over 20 … more →

Tags: advertising, Marketing, Scott Dunn, ga, Atlanta, gnfcc, scott t. dunn, townplanner, north fulton

Sampling is By Far the Best Marketing Technique3 comments

Scott Dunn wrote 11 months ago: Are you giving away the farm when you give away some of your product? Are you giving away your secr … more →

Tags: Marketing, advertising, Target Market, Scott Dunn, gnfcc, Small Business Marketing, scott t. dunn, townplanner, advertising alpharetta

How To Take Your Brand Global, Virally!5 comments

Scott Dunn wrote 11 months ago: As most of you know who read my blog, I am not a huge fan of viral marketing.  It is not that I do n … more →

Tags: advertising, Marketing, Scott Dunn, ga, gnfcc, George Lemmond, Viral marketing, Small Business Marketing, digital advertising

The Quest for Mediocrity: Guides for the Cautious Manager. Part Two

Scott Dunn wrote 11 months ago: We’ve given you the first five Guides: Don’t innovate, don’t try to relate to your staff, don’t try … more →

Tags: Marketing, advertising, Scott Dunn, Atlanta, gnfcc, George Lemmond, scott t. dunn, townplanner, advertising alpharetta

The Quest for Mediocrity: Guides for the Cautious Manager3 comments

Scott Dunn wrote 11 months ago: The only true mission of any organization is survival.  Companies where “excellence” is embedded in … more →

Tags: Marketing, advertising, Scott Dunn, ga, Atlanta, gnfcc, sandy Springs, Kmart, Sears

If Present Trends Continue, That’ll be the First Time4 comments

Scott Dunn wrote 1 year ago: Trends are fickle.  They seem unstoppable, but something happens. They end up falling by their own … more →

Tags: Marketing, advertising, Scott Dunn, Alpharetta, Johns Creek, ga, Atlanta, gnfcc, George Lemmond

Speech is Free, But an Audience Will Cost You

Scott Dunn wrote 1 year ago: “Say whatever you want, anywhere,” said the professor, “But I don’t have to listen.” Freedom of spe … more →

Tags: Marketing, Scott Dunn, Johns Creek, ga, Atlanta, Roswell, gnfcc, sandy Springs, scott t. dunn

Georgia Generals Kick Off Season Opener July 12th in Johns Creek!3 comments

Scott Dunn wrote 1 year ago: For those of you who do not know, North Fulton has it’s very own football team called the Geor … more →

Tags: advertising, Marketing, Scott Dunn, Alpharetta, Johns Creek, ga, sandy Springs, scott t. dunn, townplanner

The Peachtree 10K A Branding Mega-Success

Scott Dunn wrote 1 year ago: The running of the 39th Atlanta Journal-Constitution Peachtree 10k Road Race is over, and as usual I … more →

Tags: Marketing, town planner, Scott Dunn, Alpharetta, Johns Creek, ga, Milton, Atlanta, Roswell

EMORY JOHNS CREEK HOSPITAL ENTERS THE WORLD OF THE BLOG2 comments

Scott Dunn wrote 1 year ago: FOR IMMEDIATE RELEASE                                                                     … more →

Tags: Social Media, advertising, advertising alpharetta, advertising johns creek, Alpharetta, Atlanta, city of milton, ga, gnfcc

That’s a Great Idea. But I’d Rather Have One That Works.

Scott Dunn wrote 1 year ago: A nutritionist came up with the ultimate dog food and his co-workers liked the idea, but it flopped … more →

Tags: Marketing, Social Media, Scott Dunn, Alpharetta, Johns Creek, Milton, gnfcc, sandy Springs, city of milton

What’s the Difference Between a Brand and a Branding Iron?3 comments

Scott Dunn wrote 1 year ago: In the very old days, ranchers and farmers were victims of horse and cattle thieves. Hostilities an … more →

Tags: Marketing, town planner, Scott Dunn, Alpharetta, Johns Creek, ga, Atlanta, gnfcc, townplanner

What Is Your Brand and Company Worth?

Scott Dunn wrote 1 year ago: Are you thinking about an exit strategy?  Is your biggest asset—your nest egg—wrapped u … more →

Tags: Marketing, advertising, Social Media, town planner, Scott Dunn, Alpharetta, Johns Creek, ga, Georgia

The Black Hole of Marketing is in the Middle2 comments

Scott Dunn wrote 1 year ago: A perceptual map of any category will include a few dominant players, some specialty niche entries, … more →

Tags: Marketing, advertising, Social Media, town planner, Scott Dunn, Alpharetta, Johns Creek, ga, Atlanta

The Four Rules of Successful Advertising2 comments

Scott Dunn wrote 1 year ago: Traditional textbooks cite the four essential “P’s” of marketing:             Product             … more →

Tags: advertising, Target Market, Marketing, Scott Dunn, Alpharetta, Johns Creek, ga, Georgia, Milton

An Ounce of Behavior is Worth a Pound of Attitudes

Scott Dunn wrote 1 year ago: A common mistake by advertisers to assume that a new user of a product goes through these stages:  ( … more →

Tags: advertising, Social Media, Marketing, Scott Dunn, Alpharetta, Johns Creek, ga, Milton, Atlanta

Microsoft and Facebook…get connected!1 comment

Scott Dunn wrote 1 year ago: Not a day goes by that I do not have a client ask what social media sites they should be on and why … more →

Tags: Social Media, advertising, facebook, Marketing, Johns Creek, ga, Atlanta, Town Planner GA, Small Business

How to Sell a Goat

Scott Dunn wrote 1 year ago: In the first session of my advertising classes I ask the students if think they could be copy write … more →

Tags: Marketing, advertising, Social Media, Scott Dunn, Alpharetta, Johns Creek, ga, Atlanta, Town Planner GA


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