Blogs about: Town Planner Calendar
The Perfect Ad---Yogi and the Duck
Scott Dunn wrote 10 months ago: What are your favorite current ads? A lot of my young students answered that question with the Chic … more →
Feel Good Viral Advertising. Does it Work Good?
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Scott Dunn wrote 11 months ago: Stride Gum has a YouTube four-and-a-half minute world-wide dance routine that has achieved over 20 … more →
Sampling is By Far the Best Marketing Technique
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Scott Dunn wrote 11 months ago: Are you giving away the farm when you give away some of your product? Are you giving away your secr … more →
How To Take Your Brand Global, Virally!
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Scott Dunn wrote 11 months ago: As most of you know who read my blog, I am not a huge fan of viral marketing. It is not that I do n … more →
The Quest for Mediocrity: Guides for the Cautious Manager. Part Two
Scott Dunn wrote 11 months ago: We’ve given you the first five Guides: Don’t innovate, don’t try to relate to your staff, don’t try … more →
The Quest for Mediocrity: Guides for the Cautious Manager
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Scott Dunn wrote 11 months ago: The only true mission of any organization is survival. Companies where “excellence” is embedded in … more →
If Present Trends Continue, That’ll be the First Time
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Scott Dunn wrote 1 year ago: Trends are fickle. They seem unstoppable, but something happens. They end up falling by their own … more →
Speech is Free, But an Audience Will Cost You
Scott Dunn wrote 1 year ago: “Say whatever you want, anywhere,” said the professor, “But I don’t have to listen.” Freedom of spe … more →
Georgia Generals Kick Off Season Opener July 12th in Johns Creek!
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Scott Dunn wrote 1 year ago: For those of you who do not know, North Fulton has it’s very own football team called the Geor … more →
The Peachtree 10K A Branding Mega-Success
Scott Dunn wrote 1 year ago: The running of the 39th Atlanta Journal-Constitution Peachtree 10k Road Race is over, and as usual I … more →
EMORY JOHNS CREEK HOSPITAL ENTERS THE WORLD OF THE BLOG
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Scott Dunn wrote 1 year ago: FOR IMMEDIATE RELEASE … more →
That’s a Great Idea. But I’d Rather Have One That Works.
Scott Dunn wrote 1 year ago: A nutritionist came up with the ultimate dog food and his co-workers liked the idea, but it flopped … more →
What’s the Difference Between a Brand and a Branding Iron?
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Scott Dunn wrote 1 year ago: In the very old days, ranchers and farmers were victims of horse and cattle thieves. Hostilities an … more →
What Is Your Brand and Company Worth?
Scott Dunn wrote 1 year ago: Are you thinking about an exit strategy? Is your biggest asset—your nest egg—wrapped u … more →
The Black Hole of Marketing is in the Middle
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Scott Dunn wrote 1 year ago: A perceptual map of any category will include a few dominant players, some specialty niche entries, … more →
The Four Rules of Successful Advertising
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Scott Dunn wrote 1 year ago: Traditional textbooks cite the four essential “P’s” of marketing: Product … more →
An Ounce of Behavior is Worth a Pound of Attitudes
Scott Dunn wrote 1 year ago: A common mistake by advertisers to assume that a new user of a product goes through these stages: ( … more →
Microsoft and Facebook…get connected!
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Scott Dunn wrote 1 year ago: Not a day goes by that I do not have a client ask what social media sites they should be on and why … more →
How to Sell a Goat
Scott Dunn wrote 1 year ago: In the first session of my advertising classes I ask the students if think they could be copy write … more →
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An 
Medley
