Blogs about: Trade Marketing
Featured Blog
CPG Industry View of What's Ahead for 2010
My friends over at CPGMatters published a roundup perspective of what’s important for industry trade and marketing strategists in the new year. They were also kind enough to quote me several ti… more →
brandcentric blog
CPG Industry View of What's Ahead for 2010
wrote 1 month ago: My friends over at CPGMatters published a roundup perspective of what’s important for industry … more →
7 Rules for highly effective Point of Sale
wrote 2 months ago: “When dealing with people, remember that you are not dealing with creatures of logic but with creatu … more →
Es lo Ultimo – The Shop with products “almost free”
wrote 3 months ago: It was opened in Barcelona, Spain, a shop with products “almost free”. The store is called “Es … more →
What's Next in Trade Effectiveness?
wrote 3 months ago: Trade promotion best practices are fairly well established across the fast moving consumer goods ind … more →
Trade Show Lessons - The Hard Way
wrote 4 months ago: I spent most of last week at the National Beer Wholesalers Association Convention. We’re in t … more →
Trade Promotions Agency Sought
wrote 6 months ago: A brand aimed squarely at “white van man” and the DIY’er around the home seeks an … more →
TPMA San Francisco Event Update
wrote 6 months ago: Day 1 of the TPMA San Francisco event just wrapped up at the Stanford Court hotel. Lots of focused, … more →
Optimizing the Trade Plan with Applied Science
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wrote 8 months ago: Note: I produced this product demo overview for DemandTec, my employer, to help show off some cool c … more →
Trade Promotion Excellence from a Retailer's Perspective
wrote 9 months ago: On May 21 at 11 AM Pacific, John Carlson from Cannondale Associates and I will appear together on a … more →
Trade Promotion Marketing in a Digital World
wrote 9 months ago: Brett Goffin from Google spent some time with Bob Houk, Executive Director of Trade Promotion Manage … more →
Collaborative deal management is good for the industry (and consumers too)
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wrote 10 months ago: Next Tuesday (April 7) I will share the stage at the Grocery Manufacturers Association conference in … more →
Trade body seeks design agency in South East
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wrote 11 months ago: This client is seeking to review their current agency. They require an agency for collateral, direc … more →
Heavy Machinery Manufacturer requires Integrated Agency
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wrote 11 months ago: To support the European arm of a group of companies and in particular the HQ and European Manufactur … more →
A First Class Event on Second Life
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wrote 1 year ago: Yesterday I appeared as a panelist in a “virtual brown bag forum” organized by Trade Pro … more →
TPMA Virtual Forum Hosted on Second Life
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wrote 1 year ago: On Feb 3, I will appear on a virtual panel hosted on Second Life titled “Positioning Your Trad … more →
Pricing strategy shift from a retailer's perspective
wrote 1 year ago: From a CPG manufacturer perspective, Wegman’s has consistently held an open and progressive ap … more →
Achieving Win-Win Trade Promotion Success
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wrote 1 year ago: Lori Castle from Consumer Goods Technology recently asked me a few questions about win-win trade pro … more →
Engaging consumers, iPhone Style with Kraft
wrote 1 year ago: Kraft has stepped up and launched what appears to be the CPG industry’s first consumer iPhone … more →
Keeping brands on course in a down economy
wrote 1 year ago: Like all good marketers ought to do, I wrote the obligatory contributed story on what this challengi … more →
