Tags » Traditional Marketing

How Are You Utilizing Training?

I don’t think any manufacturer out there would argue the importance of training. What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings.  275 more words

John Sonnhalter

Digital Marketing Vs Traditional Marketing

The Internet and digital media platforms have had an impact on behaviour and have changed the way businesses and individuals communicate with one another. ‘With over one billion people around the world regularly using the web to find products and entertainment, consumer behaviour and the way companies market to both consumers and businesses have changed’ (Chaffey and Chadwick, 2012). 807 more words


Manufacturers: Contractors are expecting more from you. Are you delivering?

Progressive contractors, I believe, are changing the way they are interacting with their manufacturers. When I ran across this research recently, it verified in my mind that it holds true. 280 more words

John Sonnhalter

Why Advertising Agencies Need to Invest in Content Marketing

By Lolly Spindler

Content marketing is the future of marketing. Brands get that, but ad agencies have been slow to realize it.

If 78 percent… 392 more words

Content Marketing

What is Digital Marketing?

This video outlines the basics of digital marketing and why it’s extremely important. Traditional and digital marketing efforts must be in sync to build your brand and create rewarding customer experiences. 56 more words

Digital Marketing