Tags » Traditional Marketing

Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?

Let’s face it, in an ideal world we’d all want our customers to love us! We all know that’s not going to happen, but I’ll bet you might have more advocates for your brand than you think. 406 more words

Marketing Tips

Email Marketing - Is this the best way to reach the professional tradesman?

With all the marketing trends and new things over the last several years, email still seems to be the “workhorse”  for most people’s marketing efforts. Recent research from… 258 more words

Marketing Tips

Manufacturers: Do You Have a Responsive Website? You Should.

How many times have you seen an ad or read an article with a link, that when you clicked on it, it went to a page that was designed to be read on a full-size screen? 145 more words

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B-to-B Marketing: Is There Room for Humor?

Everyone knows that B-to-B  marketing is serious stuff. Maybe sometimes too serious! We need to write white papers and do microsites that talk about all the features and benefits. 233 more words

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E-mail is still an important tool... really!?

With around 22,500,453,020 emails sent every hour, e-mail as a form of communication is often dubbed the workhorse of digital marketing. Econsultancy’s 2014 figures show that e-mail is not dead: still boosting sales, and offering great returns on investment. 682 more words

Marketing

Video "Didn't" Kill The Radiostar

Within the marketing discipline there seems to be a split verdict as to whether the more traditional forms of promotion – print, broadcast, print, direct mail and telephone – are to be frank a bit past it… but is this really the case? 674 more words

Marketing

Do's and Don'ts of Content Marketing

So everyone knows what content marketing is. But do we know how to get the best results out of it? I know I’ve been doing this for over three years now and have hardly touched the potential of what is available. 113 more words

Marketing Tips