Advertising is the most visible component of a marketing program. Many people confuse marketing with advertising or vice versa. While both are important — they are very different. Knowing the differen… more →
AHAA Marketingwrote 1 day ago: Over the past several years, marketers have been focusing more of their efforts (both time and money … more →
wrote 1 week ago: Confused about how to properly spend your time and money when marketing your business? I would guess … more →
wrote 1 week ago: Advertising is the most visible component of a marketing program. Many people confuse marketing with … more →
wrote 1 week ago: I just got back from San Diego and the ISA Convention. For those not familiar, ISA is an association … more →
wrote 1 week ago: Marketing is more than just advertising Recently, I have seen many comments that talk about marketin … more →
wrote 1 week ago: Vine – a mobile app acquired by Twitter back in October 2012 – has quickly made its way into our soc … more →
wrote 1 week ago: It is easy to rationalize social media marketing as a tactic that is more cost-effective than tradi … more →
wrote 1 week ago: Mary McAvoy at book reading-signing. While Syntax and Style is all about social marketing online, it … more →
wrote 2 weeks ago: Business owners often have this burning question on their minds – what forms of marketing should I u … more →
wrote 3 weeks ago: Most of the manufacturers we deal with sell through various distribution channels. The relationships … more →
wrote 3 weeks ago: Successful marketing strategies have changed a great deal in the past few years. In fact, many of to … more →
wrote 3 weeks ago: The 9 topics and concepts within digital marketing strategy that are important to remember can be di … more →
wrote 4 weeks ago: The earliest forms of paid advertising date back to the early 19th Century, when soap companies woul … more →
wrote 4 weeks ago: In the traditional sales model, we identify our prospects and then use several tactics to get in fro … more →
wrote 4 weeks ago: We live in a world with so many choices. Some are simple, some complex. The beauty of these choices … more →
wrote 1 month ago: A firm’s main aim of applying a business strategy is so that it can attract customers or see h … more →
wrote 1 month ago: Business owners now have more choices than ever in how they present themselves and reach customers. … more →
wrote 1 month ago: Sometimes as marketers we tend to gravitate to the newest or hottest thing out there to give it a tr … more →
wrote 1 month ago: Change is inevitable. Businesses have to keep evolving and growing as times change. In marketing, … more →