Blogs about: Travel Advertising
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Ad Men More Optimistic Outside North America
“¶78% of the chief executives of advertising and public relations agencies who took part in a global survey said their clients were ‘more optimistic’ about the business climate than at the begin… more →
Criterion Global: International Media Buying Blog
NYC GO turns to the locals...
wrote 2 months ago: NYC & Company, Inc. is New York City’s official marketing, tourism and partnership organization. … more →
Destination Marketing: Creative from Down Under
wrote 2 months ago: One of Tourism Queensland’s pre-”Best Job in the World” campaigns seemed to toy wi … more →
Montenegro's Coming of Age in Destination Marketing
wrote 3 months ago: Tourism in Montenegro has come a long way, as this stunning piece of creative shows. Still, beyond t … more →
When Backsides Backfire: DMO Marketing
wrote 3 months ago: Occasionally, DMO advertising can backfire: take, for example, this 2006 billboard for the Texas Sta … more →
Ad Men More Optimistic Outside North America
wrote 3 months ago: “¶78% of the chief executives of advertising and public relations agencies who took part in a … more →
Malaysia, Truly Asia: A Destination Marketing Classic
wrote 3 months ago: The “Malaysia, Truly Asia” commercials, aired frequently on CNN International, are part … more →
Pre-Olympic Destination Marketing: Hong Kong lured with humour
wrote 3 months ago: Here’s a great commercial for Hong Kong Tourism from waaay back in 2008 when HK co-hosted the … more →
California leverages user-generated-content with "California Fives"
wrote 3 months ago: The California Travel + Tourism Commission (CTTM) is opening itself to user-generated-content by all … more →
Internet Travel Advertising: Working with Ad Agencies in a Web 2.0 World
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wrote 3 months ago: Travel Spike can meet your online campaign needs through our qualified travelers, geo-targeting, beh … more →
Digital PR: Get the Word Out Online
wrote 3 months ago: Understanding traditional PR principles and new social media marketing ideas will put you ahead of t … more →
Travel Advertisers Pay Among the Highest Ad Rates
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wrote 4 months ago: A study released this month analysed the average CPMs paid by various vertical categories of adverti … more →
Patient Watch
wrote 5 months ago: Travel Magazine ad pages down again this month. Posted by: Jim Cronin … more →
Keen on a Weak $USD: International Travel Marketing Insights
wrote 5 months ago: In tracking travel patterns, we find factors such as seasonality and destination trends frequently t … more →
BRIC Travel Marketing: Business-Class vs. Budget Air Travel in China and Beyond
wrote 6 months ago: - R.D. Eisenhart III, reisenhart@criterionglobal.com Domestic air travel in China, once subject to t … more →
Destination Marketing: Monaco Reevaluates Target Audience
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wrote 8 months ago: Monaco is launching a new destination marketing initiative by promoting $500 holiday packages to rea … more →
Luxury Hotel Marketing: Recession Limbo
wrote 8 months ago: via (CNN.com) — …[L]uxury hotels are bleeding occupancy and revenue at a rate far worse … more →
Utah sees major destination marketing ROI, NYC launches Rainbow Pilgrimmage, and Oman launches a mall tour
wrote 8 months ago: Utah has, over the past 3 years, experienced a 27% rise in travel generated sales and revenue after … more →
Looking Across the Fence: VisitBritain goes Mobile
wrote 9 months ago: There is a growing demand of travelers to research and discover destination information on-the-go. T … more →
Destination Marketing: Red Carpet Required
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wrote 10 months ago: FT reported today that Qatar is taking cues from the Tribeca Film Festival in bringing bright lights … more →
