Blogs about: Travelhospitality
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'Mr. Big' lures divers to the Bahamas
Perhaps one of the most exciting aspects of destination marketing is the need to appeal to a wide variety of prospective visitors: business travellers, honeymooners, MICE travel business, and myriad o… more →
Criterion Global: International Media Buying Blog
'Mr. Big' lures divers to the Bahamas
criterionglobal wrote 1 month ago: Perhaps one of the most exciting aspects of destination marketing is the need to appeal to a wide va … more →
QR Code: Visual Language of the Future?
criterionglobal wrote 1 month ago: The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card cont … more →
NYC GO turns to the locals...
criterionglobal wrote 2 months ago: NYC & Company, Inc. is New York City’s official marketing, tourism and partnership organization. … more →
Destination Marketing: Creative from Down Under
criterionglobal wrote 2 months ago: One of Tourism Queensland’s pre-”Best Job in the World” campaigns seemed to toy wi … more →
Montenegro's Coming of Age in Destination Marketing
criterionglobal wrote 2 months ago: Tourism in Montenegro has come a long way, as this stunning piece of creative shows. Still, beyond t … more →
When Backsides Backfire: DMO Marketing
criterionglobal wrote 2 months ago: Occasionally, DMO advertising can backfire: take, for example, this 2006 billboard for the Texas Sta … more →
Malaysia, Truly Asia: A Destination Marketing Classic
criterionglobal wrote 2 months ago: The “Malaysia, Truly Asia” commercials, aired frequently on CNN International, are part … more →
Pre-Olympic Destination Marketing: Hong Kong lured with humour
criterionglobal wrote 2 months ago: Here’s a great commercial for Hong Kong Tourism from waaay back in 2008 when HK co-hosted the … more →
California leverages user-generated-content with "California Fives"
criterionglobal wrote 2 months ago: The California Travel + Tourism Commission (CTTM) is opening itself to user-generated-content by all … more →
Cost-Per-Lead Figures Vary by Vertical
Jeff Rohwer wrote 3 months ago: From MarketingVOX Companies in the travel industry have the highest cost-per-lead (CPL) to obtain ba … more →
Travel Advertisers Pay Among the Highest Ad Rates
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criterionglobal wrote 3 months ago: A study released this month analysed the average CPMs paid by various vertical categories of adverti … more →
Mobile "Creeps" To Become Top Digital Media Priority
criterionglobal wrote 4 months ago: At Eyeblaster’s “Digital Experience Day,” last week, held at the beautiful TriBeCa Grand Hotel, impo … more →
Keen on a Weak $USD: International Travel Marketing Insights
criterionglobal wrote 5 months ago: In tracking travel patterns, we find factors such as seasonality and destination trends frequently t … more →
BRIC Travel Marketing: Business-Class vs. Budget Air Travel in China and Beyond
criterionglobal wrote 5 months ago: - R.D. Eisenhart III, reisenhart@criterionglobal.com Domestic air travel in China, once subject to t … more →
BRIC Marketing: MLB Marketing to brand loyal Indian youth (Part II of III)
criterionglobal wrote 7 months ago: This is the second article in a 3-part series on the growing phenomenon of baseball in India, as an … more →
BRIC Marketing: Seeking 1.1B Potential Fans, MLB goes to India (Part I of III)
criterionglobal wrote 7 months ago: This is the first article in a 3-part series on the growing phenomenon of baseball in India, as an i … more →
Destination Marketing: Monaco Reevaluates Target Audience
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criterionglobal wrote 8 months ago: Monaco is launching a new destination marketing initiative by promoting $500 holiday packages to rea … more →
Destination Marketing: 'Pink Money' is the New Green!
criterionglobal wrote 8 months ago: Destination marketing groups, like the travel industry as a whole, are going back to basics in effor … more →
Luxury Hotel Marketing: Recession Limbo
criterionglobal wrote 8 months ago: via (CNN.com) — …[L]uxury hotels are bleeding occupancy and revenue at a rate far worse … more →
