(The following is a personal essay inspired by a conversation I had with a friend about developing a new ethical version of marketing for my sacred business. 1,036 more words
Tags » Triple Bottom Line
As a social enterprise, you’re expected to balance social, financial, and environmental objectives. This will involve particularly hard decisions in an economic downturn, such as how to keep vulnerable staff who may not be the most productive, and how to maintain quality as demand for services expands without the resources to match.
It’s 5.12am on a Friday. I should be up to my armpits in RSS Feed Reads, being furtively read whilst I tap out comments on a notepad blank page whilst contemplating how to answer those people who have kindly decided to maintain email communication with me even after finding out who I “really” am (I KNOW…amazing eh?) but I am not doing any of those things because yesterday we had the internet and telephone equivalent of The Weaselman visit Serendipity Farm. 2,469 more words
Ever wondered what the triple bottom line approach to sustainability actually means? The following animation video has the answer. Further below, hear John Elkington (Twitter: … 161 more words