Blogs about: Tsmwif
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Niche Sports in America - A Media Opportunity
No, that's not Stefan Fatsis (Photo: Martin Meissner/Associated Press) Stefan Fatsis and I have three things in common: 1) We both like Scrabble 2) We’ve both suited up and kicked field goal… more →
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Niche Sports in America - A Media Opportunity
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Rick wrote 6 months ago: No, that's not Stefan Fatsis (Photo: Martin Meissner/Associated Press) Stefan Fatsis and I have … more →
Citi Field: Joy in Flushing
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Rick wrote 7 months ago: Special guest post today by Bryan Harris, a lifelong Mets fan and student of ballpark aesthetics. Br … more →
Creating The Event: NFL Masterclass
Rick wrote 7 months ago: The Lions are on the clock There aren’t many organizations better at ‘creating the event … more →
Formula One, sponsorship and opportunity in challenging times
Rick wrote 8 months ago: Formula One is a fascinating sport for marketers. Massively popular, global and with a season that s … more →
Umbro Wants You To Get Your Kit On
Rick wrote 8 months ago: Nice kit, they'll still bottle it in the quarter-finals PSFK (them again?!) points to Umbro … more →
Your Cricket Update
Rick wrote 8 months ago: I’m fascinated by the sport of cricket. It’s a sport that is hovering just below the ra … more →
Super Bowl Ads Fail To Deliver On The Night.
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Rick wrote 10 months ago: Yes, as a matter of fact, I am a Steelers fan. The Super Bowl has now come and gone. There was certa … more →
NHL Develops a Marquee Event to Call its Own
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Rick wrote 11 months ago: I’ve had an on-again, off-again relationship with the NHL. Growing up in Los Angeles, I wasn … more →
Cricket - the bubbling sports trend of 2008
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Rick wrote 1 year ago: Longtime readers of Eyecube (both of you) know of my interest and enthusiasm for cricket, especially … more →
The (Sports Marketing) World Is Flat: NHL Marketing
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Rick wrote 1 year ago: Last week the Sports Business Daily (sub. req.) took a look at the 2008-2009 marketing slogans for a … more →
The (Sports Marketing) World Is Flat: Bridgestone NHL Premiere Week
Rick wrote 1 year ago: NHL Europe The start of a sports season is a time of great anticipation for fans and the media. For … more →
The (Sports Marketing) World is Flat: Capitalizing on the Olympics
Rick wrote 1 year ago: Olympic gold = marketing gold While the games may be over, for athletes like Michael Phelps – … more →
The (Sports Marketing) World Is Flat: Navigating the Sponsorship Waters
Rick wrote 1 year ago: There are a lot of opportunities for brands at live golf events like The Barclays I went to the Barc … more →
The (Sports Marketing) World Is Flat: The Arsenal Brand
Rick wrote 1 year ago: In addition to my job at Taylor, I’m also the founder of Arsenal America, the official support … more →
The (Sports Marketing) World Is Flat: NBC v. BBC
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Rick wrote 1 year ago: How does the BBC (UK) promote the Olympic Games?: Hat tip to Martin Bishop of Brand Mix for calling … more →
Eyecube Buzz9 for August 18: Sports-related topics I’m buzzing about
Rick wrote 1 year ago: Eyecube Buzz9: Sports-related topics I’m buzzing about: 1. Michael Phelps: Lucky #8 2. Usain Bolt: C … more →
The (Sports Marketing) World is Flat: Sponsorship Exclusivity
Rick wrote 1 year ago: Rohit Bhargava, who has been a recent guest blogger here with his dispatches from Beijing, brings up … more →
The (Sports Marketing) World Is Flat: The Economist on the Business of Sport
Rick wrote 1 year ago: The Economist recently published a Special Report on the Business of Sport that covers off on a lot … more →
The (Sports Marketing) World is Flat: Kleenex's Let It Out: The Movie
Rick wrote 1 year ago: Kleenex Premieres Olympic Documentary “Let It Out” Guest Post By Rohit Bhargava If you a … more →
