Tags » TV Advertising

Madison Avenue Agrees To Higher Prices For 'Blacklist,' 'Sleepy Hollow,' 'Scandal' - And More

Advertisers are known for trying to get the most exposure for their commercials for the least amount of money. Sometimes, even a hard-line negotiator must make concessions. 637 more words


Apple's iPhone 6 and iPhone 6 Plus TV Campaign

By now you know what the iPhone 6 and iPhone 6 Plus have to offer. No need to beat a dead horse (that’s just a saying, don’t come sue me PETA). 426 more words


'Walking Dead' Crew Loses Trusted Ally As Kiwi-Green Hyundai Exits Script

When the motley crew of zombie-fighters from “The Walking Dead” gear up for battle in a new season that commences October 12, they will do so without an important piece of their arsenal. 548 more words


Guinness Surfer Advert

Still one of my favourite television adverts to date, directed by Johnathan Glazier in 1999. The build in anticipation, colour tone, soundtrack and visuals come together to get the message across in a faultless fashion, “Good things come to those who wait…” 114 more words


Rethinking the Video Ad Unit

I firmly believe that video is the best way for brands to engage their audience. With the convergence of internet and TV, programmatic buying platforms, marketing cloud solutions that create deep consumer profiles and branded content as a pillar of a solid marketing plan I think it is time to re-think how we look at video ad units and consider everything branded content to sell your story. 153 more words


NFL Scores TV's Highest Ad Prices While 'Walking Dead' And "Big Bang Theory' Gain: Report

If you want to know why the NFL is so powerful, take a look at the prices its games commanded in Advertising Age‘s latest annual… 233 more words


Big-Bucks Brand Reboot

In a world where major brands rule the roost, there is just no escaping their marketing campaigns is there, really. All you have to do is turn on your TV at home and when those mid-programme adverts come on it’s like a glaze descends over the eyes of the nation as each and every company tries to win you over with witty, ad hoc campaigns. 430 more words