Tags » TV Advertising

Why Chrysler Treated ABC's 'American Music Awards' Like The Super Bowl

ABC’s “American Music Awards” isn’t the biggest event on TV, but one of its sponsors treated the awards show as though it was.

Chrysler Group ran four 30-second spots during the two-hour special, each featuring portions of music videos featuring new music from Interscope Records artists. 599 more words

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AMC Networks' We TV Asks Viewers To Cut Back On Timeshifting To Win Prizes

What’s worth more to the average TV viewer: the chance to watch a favorite show at a time of his or her own choosing or the opportunity to win a prize associated with the program that spurred the original tune-in? 412 more words

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It's the most wonderful time of the year!

I have only seen a couple of the Christmas ads so far but I have been blown away. The Sainsbury’s ad has caused lots of controversy. 63 more words

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HLN On Hunt For Advertisers To Help Produce Shows

To get new programming on the air, HLN is looking to an unusual source: Its advertisers.

When “Growing America: A Journey To Success” debuts  9 p.m. 784 more words

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Has Christmas Come Too Soon? What is the ROI on TV Christmas ads?

As a consumer and TV viewer, I can say that although it is barely mid-November I am already heartily sick of the Christmas ads that seem to fill every commercial break on every TV channel. 502 more words

Sainsbury's / Royal British Legion Christmas Ad

This is simply beautiful. Spoiler alert- It’s a tear-jerker. All that’s lacking is Paul McCartney. #inremembrance

Sainsbury’s Christmas Ad 2014

Advertising

Auto Industry Hits the Brakes on Super Bowl Ads

After years of driving advertising into the Super Bowl, automotive marketers appear to have reversed course.

NBC still has eight to ten 30-second spots left to sell for its 2015 broadcast of Super Bowl XLIX, and has sold about 90% of the inventory available for its February 1 broadcast, according to Seth Winter, executive vice president of sales for both NBC Sports and NBCUniversal News Group. 998 more words

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