An analyst who thought he had discovered many big U.S. TV networks stuffing more commercials on to their schedules said one day after issuing a report on the subject that some of his findings were based on erroneous data. 296 more words
Tags » TV Advertising
Yes, the Super Bowl also is the Super Bowl of advertising. And commercials are supposed to be part of the show, not an interruption. But there’s a discordant note amid the hoopla for Sunday’s match between the New England Patriots and Seattle Seahawks: Some experts suspect that advertiser interest in the game and network pricing either has peaked or soon will. 1,058 more words
How many advertisements can U.S. TV networks jam into their commercial breaks? According to the tabulations of two Wall Street analysts, too many.
Beset by declines in audience, a majority of U.S. 871 more words
AT&T is moving from “@SummerBreak” to Snapchat.
If that sentence makes little sense to you, you must not be from the generation AT&T will seek when it launches “SnapperHero,” a scripted series made just for consumers who are increasingly turning to mobile-based media to gain access to information and entertainment. 847 more words
UPDATE, THURSDAY PM: Some of those increases in ad clutter were’t as egregious as MoffettNathanson Research’s Michael Nathanson first thought, he says today in a correction to his analysis. 501 more words
GoDaddy has done a lot of growing up since it first advertised in the Super Bowl in 2005. Now, a stunt it pulled Tuesday suggests the company is reverting back to its infancy. 879 more words
When NBC broadcasts Super Bowl XLIX from Phoenix this Sunday, viewers can expect to see Danica Patrick holding forth for GoDaddy, Mindy Kaling cavorting for Nationwide Insurance and Katie Couric and Bryant Gumbel slipping into their old “Today” rapport for BMW. 1,075 more words