Tags » TV Advertising

Do TV And Advertising Still Belong Together?

TV and advertising used to go together, to quote some famous commercial slogans, like baseball, hot dogs, apple pie and Chevrolet. Or like food, folks and fun. 803 more words

News

We will beat cancer

It wasn’t too long ago that I raved on here about how incredible the Race for Life campaign was this year, through their powerful attack of bad-mouthing this disease that affects the whole nation. 209 more words

TV Advertising

Super Bowl Ads: NBC Has Sold 70% To 80% Of Inventory In Big Game

NBC has managed to sell approximately three-fourths of the high-priced advertising that will accompany its 2015 broadcast of Super Bowl XLIX. Now comes the hard part: selling the rest. 578 more words

News

To Grab Ad Dollars In Contest, Big TV Players Like NBCU And Viacom Must Break Out Digital Video

A group of media companies on Wednesday will be enticed into an arena of sorts and forced to compete to win ad dollars from blue-chip sponsors like Hasbro, Pepsi, State Farm, Petsmart, Walgreens, Levi’s, Hilton and CBS Corp.’s Showtime. 635 more words

News

Super Bowl Mainstay Anheuser-Busch Troubled By NFL Controversy

One of the biggest sponsors of the National Football League’s flagship event, the Super Bowl, said Tuesday it was “concerned” about the league’s handling of recent controversies involving two popular players, a signal that ad support for one of the nation’s most valuable media properties may be in danger of eroding. 547 more words

News

Will The Penguin Drive A Ford? Fox Signs Automaker to Sponsor 'Gotham'

Ford Motor is revving its engines over the prospect of hanging out with Catwoman, The Riddler and maybe even The Joker.

The automaker has aligned itself with the first season of Fox’s freshman drama “Gotham,” which depicts the fictional DC Comics metropolis of Gotham City in the days leading up to the debut of Batman. 441 more words

News

Convergence Can Cut Workflow Steps in Half

The Digital Perspective: Solutions for TV and Digital Agency Ops

Whether you’re a media buyer or planner, work in Ad Ops or involved in digital video campaigns at any level, you’re likely aware that the digital workflow is much more complex than it needs to be. 657 more words

TV Advertising