Tags » TV Advertising

Cruise lines back on the tube with new advertising efforts

By Tom Stieghorst

Cruise lines are returning to TV advertising for the first time since the Great Recession in 2008, giving agents hope that pent-up demand will be stimulated by the media blitz. 727 more words

Carnival Cruise

Ad Buyers Hope to Use CBS' Thursday NFL Package to Tackle Football Prices

When it comes to football on TV this fall, advertisers hope to open a new line of scrimmage.

Yes, they want to get their commercials on NFL games to reach some of TV’s biggest audiences, but they also hope to use… 539 more words


How LG is reinventing TV advertising (iMedia Connection)

Television is one of the biggest channels yet to fully embrace digital. Here’s how LG is dragging it into the 21st century.

LG’s Live Plus technology is enabling interactive commercials… 73 more words

Digital Entertainment Marketing

A Case For Digital Marketing

By Chad D. Lerch

If you’re looking at your third- and fourth-quarter marketing budget, and you want to get the most bang for your buck, consider this: for the first time ever, advertising on the web exceeds broadcast television. 270 more words

Email Marketing

Don’t buy the hype: The Internet hasn’t killed TV advertising

  • April 11 at 3:06 pm

For the first time, advertisers spent more on online ads than broadcast television in the U.S., according to a new report… 364 more words


In Upfront Pitch, NBCU's Quiet Chief Predicts Peacock Will Win Season

The media industry’s quietest chief is starting to roar.

NBCUniversal CEO Steve Burke has long seemed to cherish a reputation for saying little in public. He shattered that perception Monday by holding court with reporters and asking them to focus their attention on ratings gains the NBC broadcast network has made among viewers between 18 and 49 – the demographic advertisers most covet. 492 more words


The Lego Universe really is taking over

The Lego Movie.  It’s doing great box office in Australia and giving the Lego brand a great boost.  I’m a fan.

In the movie, the lego universe is real.   32 more words