Tags » TV Advertising

David Beckham & Guy Ritchie - Haig Club

Here’s the new Haig Club ad (full length version).

Will it make me drink whisky? No but I’m guessing I’m not strictly speaking target audience. However, it does position Haig as an accessible and aspirational Whisky for a mass market. 18 more words


How Programmatic Is Changing How Ads Are Sold

By: Cortland J. Fondon

Programmatic isn’t just providing new advertising options and opportunities — it’s actually changing the face of advertising itself. Here are a few of the ways the programmatic paradigm is influencing how ads are sold. 438 more words


The Second Sets

When it comes to certain aspects of American popular culture, I feel I’m in a Twilight Zone of opinion. The stark commercialism, gross sentimentality and tasteless sensationalism that many Americans take for granted remain horribly apparent to me. 728 more words

American TV (General)

Stringfellow, the Wogans and TV Advertising - a trip down memory lane

This was possibly one of the most ‘memorable’ campaigns I worked on when at Partners BDDH (Now Havas Worldwide) some 16 years ago. It was called ‘Celebrity Families’ and highlighted Co-op’s ‘family’ proposition . 45 more words


A whole new (old) advertising genre?

Thorne Travel has gone viral with their old skool ad. This is the sort of ad I remember from my local market town cinema, next to one about the curry house around the corner and the local baths. Thorne Travel


Once Upon A Brand

Advertisements in the form of TV commercials in the Philippines, as I have come to know them, are like ‘short TV programs’ that can either repulse the Filipino audience or engage them even more – I experience the latter. 802 more words

Rentrak Gets Bigger In TV Measurement By Aquiring Kantar Assets From WPP

Rentrak, the media measurement company, has been on something of a tear in recent months, establishing new agreements with CBS and Fox television stations and expanding its alliance with Walt Disney’s ABC. 348 more words