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Analyst Admits 'Massive Error' to Fox, Viacom Ad Math

An analyst who thought he had discovered many big U.S. TV networks stuffing more commercials on to their schedules said one day after issuing a report on the subject that some of his findings were based on erroneous data. 296 more words

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Are Advertisers Getting Ready To Leave The Super Bowl Party?

Yes, the Super Bowl also is the Super Bowl of advertising. And commercials are supposed to be part of the show, not an interruption. But there’s a discordant note amid the hoopla for Sunday’s match between the New England Patriots and Seattle Seahawks: Some experts suspect that advertiser interest in the game and network pricing either has peaked or soon will. 1,058 more words

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Is TV Making Up for Lost Viewership by Stuffing More Ads Onscreen?

How many advertisements can U.S. TV networks jam into their commercial breaks? According to the tabulations of two Wall Street analysts, too many.

Beset by declines in audience, a majority of U.S. 871 more words

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AT&T Will Use Snapchat to Launch Scripted Superhero Series

AT&T is moving from “@SummerBreak” to Snapchat.

If that sentence makes little sense to you, you must not be from the generation AT&T will seek when it launches “SnapperHero,” a scripted series made just for consumers who are increasingly turning to mobile-based media to gain access to information and entertainment. 847 more words

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TV Nets Cluttered Shows With Ads To Make Up For Lost Viewers In Q4

UPDATE, THURSDAY PM: Some of those increases in ad clutter were’t as egregious as MoffettNathanson Research’s Michael Nathanson first thought, he says today in a correction to his analysis. 501 more words

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Super Bowl Ads: GoDaddy May Be Up To Its Old Tricks

GoDaddy has done a lot of growing up since it first advertised in the Super Bowl in 2005. Now, a stunt it pulled Tuesday suggests the company is reverting back to its infancy. 879 more words

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Super Bowl Ads: Jennifer Hudson Seeks Touchdown For Local Commercials

When NBC broadcasts Super Bowl XLIX from Phoenix this Sunday, viewers can expect to see Danica Patrick holding forth for GoDaddy, Mindy Kaling cavorting for Nationwide Insurance and Katie Couric and Bryant Gumbel slipping into their old “Today” rapport for BMW. 1,075 more words

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