Tags » TV Advertising

AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too (MediaPost)

In what it claims is a TV audience targeting first, AT&T will enable advertisers to plan and buy TV shows based on the composition of wireless…

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3, 2, 1, Transaction! Web Video will increase your business

Web Video has emerged as an increasingly powerful tool for businesses building an online presence—and you don’t need to be Steven Spielberg to get rolling. 283 more words


Personalised Ads Herald New Era in TV Advertising

Trend Summary: Heralding a new era in TV advertising, Coca-Cola UK has teamed with Britain’s Channel 4 to broadcast digital TV ads personalised to individual viewers. 60 more words


Madison Avenue Tries Longer Ads To Thwart Short Attention Spans

Americans will spend anywhere from 40 minutes to an hour watching a TV drama like “24” or “The Good Wife,” but just seconds scanning any of the tens of commercials that support those shows. 933 more words