Tags » TV Advertising

MTV Prepares To Run Newsy Video Snippets Across Ad Breaks To Lure Sponsors To Its Air

Oddball residents have long taken up space in MTV’s commercial breaks, which in years past came packed with surprise appearances by Beavis & Butt-Head, a ranting Denis Leary or Donal Logue as the spacey, rambling Jimmy the Cab Driver. 886 more words


In Upfronts, Big TV Nets' Pricing Strength Is Threatened Yet Again

In the next few weeks, Fox is expected to spotlight a series that plays off of the popular Batman character, CBS to talk up its new slate of Thursday-night football and NBC to promote its ongoing resurgence in reaching advertisers’ favorite viewers. 856 more words


Powerful Advertisement Promotes The NHL Playoffs

Every once in a while a sporting advertisement comes along which manages to really capture the true essence of the sport in question. One such advertisement is the recently produced advertisement by the American agency Arnold Worldwide who created an almost serene like commercial aimed at promoting the series of National Hockey League (NHL) playoff games. 24 more words


'Spider-Man 2' To Swing Across NBCU's TV Networks In Promotional Pact

Spider-Man can swing from city skyscrapers, subdue villains like Doctor Octopus and Electro, and climb up walls like the insect after which he is named. Yet in all his escapades, he has never been able to force a major media conglomerate to run ads for his movie across multiple TV networks – and then tailor the ads for each outlet’s viewership. 600 more words


CrossFit – A Different Kind of Zone

My TV viewing has been has been much enhanced in the past several years by the presence of a DVR. By enhanced, I mean that I never, and I mean… 803 more words


Cruise lines back on the tube with new advertising efforts

By Tom Stieghorst

Cruise lines are returning to TV advertising for the first time since the Great Recession in 2008, giving agents hope that pent-up demand will be stimulated by the media blitz. 727 more words

Carnival Cruise