Tags » TV Advertising

It's No Blip, Online Video Is Taking Ad Dollars From Traditional TV: Analyst

The debate is over, or should be, MoffettNathanson Research’s Michael Nathanson says this morning: Advertisers are shifting spending to online video at the expense of traditional TV programming that isn’t “essential” — meaning live sports and events, hit scripted shows, and cable shows that appeal to hard-to-reach audiences. 345 more words


The TV advertising revolution

TV advertising has always seemed a pretty expensive way of doing things, even though it was often also a pretty effective way of getting the message across. 354 more words

Making Moving Pictures

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets (Business Insider)

Online video is growing faster than most other advertising formats and mediums.

  • Video ad revenue will increase at a three-year compound annual growth…
Digital Entertainment Marketing

TV advertising trials, tribulations, tips and tricks

Love it or hate it, there’s no escaping TV advertising. If you’re an advertiser, no medium lends instant credibility to your message like Television. If you’re just trying to watch your favorite program (on a “free” channel), doing so wouldn’t be possible without TV advertising. 228 more words

TV Advertising

CBS Seeks More Than $500K for Ads in 'Thursday Night Football'

CBS is seeking more than half a million dollars for a 30-second spot in its coming “Thursday Night Football” broadcasts,which will be simulcast on cable’s the NFL Network — the latest signal that TV networks believe live football gives them a greater advantage in reaching the large crowds of consumers their sponsors expect. 341 more words


11 Top U.S. Magazines To Hawk NBC's 'Blacklist' On Fake Covers

To draw attention to the second-season launch of its popular drama, “The Blacklist,” NBC has convinced no fewer than 11 of the nation’s best-known magazines to put the series’ star, James Spader, on their covers. 766 more words


Were The Weak TV Ad Sales In Q2 Sign Of A Serious Problem, Or Merely A Blip?

The question is weighing on investors after media companies served up one disappointing TV ad sales report after another in last week’s barrage of Q2 earnings reports. 287 more words