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Thinking through Location-based Advertising
So I am in the middle of doing this Master’s degree on Creative Media Practice and about to explore the future of media technology. It’s time to start my final thesis and am looking ahead. I want to l… more →
Nothing to Hide?
Thinking through Location-based Advertising
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feesch wrote 2 months ago: So I am in the middle of doing this Master’s degree on Creative Media Practice and about to explore … more →
BadMen – mature thinking needed in Digital Advertising
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feesch wrote 6 months ago: The last 24 hours I have been presenting some new global data findings to various members of the ind … more →
Our very near future
feesch wrote 7 months ago: I want to show two different angles of the near future. This is something that is beyond a vision of … more →
Why Internet advertising will not fail
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feesch wrote 8 months ago: So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Int … more →
Beyond Banners: Digital effectiveness in 2009
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feesch wrote 10 months ago: Ironically, I have just seen the latest T-Mobile ad that was filmed in Kings Cross station on my Lon … more →
Bridging the Great Media Divide
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feesch wrote 11 months ago: I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now secon … more →
Hilarious Ogilvy Song
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feesch wrote 1 year ago: This is why YouTube was invented… so media darlings could become Karaoke queens. Am sure David … more →
An overview of Eyeblaster
feesch wrote 1 year ago: From rich media to cross-channel consumer experiences, what is Eyeblaster up to now and next? In thi … more →
ClickZ Online Video Advertising Forum - Technical Innovations
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feesch wrote 1 year ago: The following is both the presentations and panel discussion from the Technical Innovations – … more →
Earning a crust and my time
feesch wrote 1 year ago: In a world where TV advertising is being skipped more and more frequently as time becomes more and m … more →
Just because they click, doesn’t mean it sticks
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feesch wrote 1 year ago: It’s an exciting time for Eyeblaster. As digital starts to permeate every media channel out there, t … more →
Closing the Hulu hoop of online video
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feesch wrote 1 year ago: Have YOU heard of Hulu? Watch your favourites TV programmes and movies, anytime, for free. I hadn’t, … more →
Interviews from ClickZ Online Video Advertising Forum
feesch wrote 1 year ago: The following was from an interview in ClickZ Online Video advertising forum that was held in New Yo … more →
UK online advertising outpaces TV advertising
feesch wrote 1 year ago: In a key milestone for the digital industry, Ofcom UK Communications Market Review 2008, has just re … more →
Head in the clouds or far from hot ‘AIR’?
feesch wrote 1 year ago: There has been a lot of discussion about the role of ‘cloud computing’ and seeing the PC as some kin … more →
Perspectives on Video Advertising
feesch wrote 1 year ago: The IAB’s Video Advertising Council on which I sit, in conjunction with VideoJug, has produced two o … more →
Communicating cross-channel to a Consumer: Part 3
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feesch wrote 2 years ago: Over the last two instalments I have looked at how user experiences, emotional and physical, have a … more →
Communicating cross-channel to a Consumer: Part 2
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feesch wrote 2 years ago: Last time I discussed how understanding the mind-set of the user was key to developing effective cam … more →
Targeted ads coming to an IPTV set near you
feesch wrote 2 years ago: As if the Internet TV space is not crowded enough with Joost and Babelgum, Hewlett-Packard has decid … more →
