A RBS TV anuncia no seu site a transmissão do jogo Sport X Internacional, válido pela penúltima rodada do Brasileirão. Com narração de Paulo Brito, comentários de Maurício Saraiva, reportagens de Glauco Pasa (RBS) e André Gallindo (Globo NE), o jogo é destaque da programação esportiva das emissoras do Grupo RBS.

Sport X Inter, às 17h, na RBS

Mais cedo, na TVCOM, Ypiranga e Erechim e Inter B se enfrentam pela final da Copa Dallegrave, a equipe da emissora será composta por Jader Rocha, Régis Nestrovsky e Túlio Borges. Ás, também na TVCOM, tem a 1ª final do Estadual de Basquete Masculino entre Java x Caxias, com Gustavo Manhago, Régis Nestrovsky e Débora de Oliveira.

Dia 2 de Dezembro, no Theatro São Pedro, serão escolhidos os vencedores do Prêmio Histórias Curtas. As séries exibidas na RBS TV (e em outros veículos do grupo) concorrerão em 14 categorias.

Com transmissão da TVCOM (Grupo RBS), do canal pago Canal Brasil (Globosat) e pelo Clic RBS, o evento apresentará as categorias de melhor Direção, Ator, Atriz, Ator coadjuvante, Atriz coadjuvante, Roteiro, Fotografia, Música Original, Desenho de Som, Arte, Montagem, Produção e Júri Oficial e Júri Popular. Também serão escolhidos os melhores mini-metragens e será feita uma homenagem aos pioneiros da TV no Estado, pessoas ligadas à TV Piratini, que comemoraria 50 anos.

No ano passado, a apresentadora Rodaika do Programa Patrola foi até a facul (Universidade Ritter dos Reis) atrás do Castor para lançar um desafio. Ela tinha em mãos dois tecidos, que a primeira vista até pareciam tecidos normais, mas por trás deles estava um interessante processo de reciclagem.

Os tecidos eram feitos de fibras de garrafas pet recicladas!

Nada mais conveniente, se tratando que estamos em época de ecologia, cuidar do meio ambiente e do nosso futuro.

O desafio era confeccionar uma peça para a apresentadora usar no programa. As medidas dela foram tiradas e começaram os processos de modelagem.

A princípio, como estavamos no Inverno, o Castor teve a idéia de fazer um conjunto de calça e blusa. Porém, alguns contratempos ficaram no caminho e a Rodaika não conseguiu seguir a matéria naquela época.

Enfim, neste última terça-feira, ficou programado para ela aparecer na faculdade e terminarmos as gravações. E o que aconteceu? Bom, estamos no final de Novembro, Primavera básica do sul de 30 graus. O Castor já tinha cortado a calça naquela época, mas não chegou a finalizar… O que faríamos com uma calça cortada e um pedaço de tecido sem molde ainda?

Bem, pegamos o tecido que ainda estava inteiro e ultilizamos da técnica de Moulage para criar um vestido.

Aplicamos no manequim com os devidos pontos estratégicos e cortamos o que era pra ser a calça, em tiras, fazendo assim as pregas da saia. Tudo feito a mão.

No final das contas, deu tudo certo. Ela amou o vestido! E o programa vai ao ar lá pela ultima semana de Dezembro de 2009, na TvCom – canal 36.

O making off pode ser conferido no nosso Flickr:

www.flickr.com/castorrules

castorrules™
make you rule
since 1998.

Hoje foram revelados os 5 finalistas de cada categoria do Prêmio Press 2009. Os 3 nomes com maior número de indicações no Voto Profissional e 2 com mais indicações no Voto Popular formam a lista. Logo depois 30 jurados escolhem, entre os finalistas, o vencedor de cada categoria.

Repórter de Televisão do Ano
- Bernardo Armani (TV Record)
- Daniel Scola (RBS TV)
- Giovani Grizotti (RBS TV)
- Leonardo Lara (Band TV)
- Priscila Casagrande (TV Record)

Comentarista de Televisão do Ano
- Afonso Ritter (Band TV)
- João Garcia (Band TV)
- Lasier Martins (RBS TV)
- Luiz Carlos Reche (TV Record)
- Mauricio Saraiva (TVCOM)

Apresentador de Televisão do Ano
- Alexandre Mota (TV Record)
- Farid Germano Filho (TV Record)
- Felipe Vieira (Band TV)
- Kátia Suman (TVCOM)
- Tulio Milman (TVCOM)

Locutor/Apresentador de Notícias do Ano – Troféu Milton Jung
- Claudio Andrade (RBS TV)
- Elói Zorzetto (RBS TV)
- Marcelo Bergter (TVE)
- Maria Luiza Benitez (Rádio Guaíba)
- Rafael Colling (Rádio Gaúcha)

Jornalista Destaque do Interior
- Emilio Rotta (O Informativo do Vale/Lajeado)
- Everaldo Jacques (Band TV/Uruguaiana)
- Renato Oliveira (Correio do Povo/Santa Maria)
- Sergio Pereira (Jornal NH/Novo Hamburgo)
- Tales Armiliato (Rádio São Francisco/Caxias do Sul)

Jornalista do Ano – Troféu Nestlé
- Felipe Vieira (Band)
- Gustavo Mota (Rádio Guaíba)
- Leonardo Meneghetti (Band)
- Polibio Braga (www.polibiobraga.com.br)
- Roberto Brenol de Andrade (Jornal do Comércio)

A final será decidida no dia 23 de novembro. Entre os finalistas da televisão, são 5 da TV Record, 5 da RBS TV, 3 da TVCOM, 6 da Band e 1 da TVE.

Ontem, no dia 3, a Revista Press revelou a última parcial do Prêmio Press antes da relação dos finalistas, que será revelada no dia 9 de novembro. Veja os destaques da TV no Prêmio:

Repórter de Televisão do Ano
- Antonio Sacomory (TV Record)
- Bernardo Armani (TV Record)
- Daniel Scola (RBS TV)
- Giovani Grizotti (RBS TV)
- Priscila Casagrande (TV Record)

Comentarista de Televisão do Ano
- Afonso Ritter (Band TV)
- João Garcia (Band TV)
- Lasier Martins (RBS TV)
- Luiz Carlos Reche (TV Record)
- Mauricio Saraiva (TV Com)

Apresentador de Televisão do Ano
- Alexandre Motta (TV Record)
- Farid Germano Filho (TV Record)
- Kátia Suman (TV Com)
- Luiz Carlos Reche (TV Record)
- Tulio Milman (TV Com)

Locutor/Apresentador de Notícias do Ano – Troféu Milton Jung
- Claudio Andrade (RBS TV)
- Elói Zorzetto (RBS TV)
- Marcelo Bergter (TVE)
- Maria Luiza Benitez (Rádio Guaíba)
- Rafael Colling (Rádio Gaúcha)

Jornalista Destaque do Interior
- Emilio Rotta (O Informativo do Vale/Lajeado)
- Everaldo Jacques (Band TV/Uruguaiana)
- Renato Oliveira (Correio do Povo/Santa Maria)
- Sergio Pereira (Jornal NH/Novo Hamburgo)
- Tales Armiliato (Rádio São Francisco/Caxias do Sul)

Jornalista do Ano – Troféu Nestlé
- Flavio Pereira (O Sul)
- Gustavo Mota (Rádio Guaíba)
- Leonardo Meneghetti (Grupo Bandeirantes)
- Mauro Borba (Pop Rock)
- Polibio Braga (www.polibiobraga.com.br)

São 4 profissionais da Band, 5 da RBS, 3 da TV Com, 1 da TVE e 7 da Record.

Na segunda parcial divulgada do Prêmio Press 2009, após aproximadamente 42 mil votos, profissionais de TV são destaques nas votações de Jornalista do Ano e Locutor/Apresentador de Notícias do ano, com profissionais de outros meios.Além dessas categorias, algumas outras exclusivas da televisão mostram que a TV no estado está mais democratizada, já que jornalistas de outras emissoras surgem como destaques, junto com jornalistas do Grupo RBS, o maior da região Sul.

Repórter de Televisão do Ano
- Bernardo Armani (TV Record)
- Daniel Scola (RBS TV)
- Débora Oliveira (RBS TV)
- Giovani Grizotti (RBS TV)
- Priscila Casagrande (TV Record)

Comentarista de Televisão do Ano
- Afonso Ritter (Band TV)
- João Garcia (Band TV)
- Lasier Martins (RBS TV)
- Luiz Carlos Reche (TV Record)
- Mauricio Saraiva (TVCOM)

Apresentador de Televisão do Ano
- Alexandre Mota (TV Record)
- Farid Germano Filho (TV Record)
- Kátia Suman (TVCOM)
- Machado Filho (TVE)
- Tulio Milman (TVCOM)

Locutor/Apresentador de Notícias do Ano – Troféu Milton Jung
- Claudio Andrade (RBS TV)
- Leo Saballa Kr (Rádio Gaúcha)
- Marcelo Bergter (TVE)
- Maria Luiza Benitez (Rádio Guaíba)
- Rafael Colling (Rádio Gaúcha)

Jornalista do Ano
- Diego Casagrande (Band News)
- Leonardo Meneghetti (Grupo Bandeirantes)
- Farid Germano Filho (TV Record)
- Gustavo Motta (Guaíba)
- Polibio Braga (www.polibiobraga.com.br)

Last night to much fanfare, Easy to Assemble Season II had its star-studded premiere at the Egyptian Theatre in Hollywood.  There was a red carpet, bright lights, performance by Sweden’s next almost great band Sparhusen, a panel discussion, screening and party.  (Click for pics).  I was thrilled to be invited to cover the event live and would now be posting my breathless review but just couldn’t get myself down there and had to enjoy it online.  The show is totally awesome, very entertaining, and under new FTC regulations I feel compelled to disclose, I’m not being paid to say this:  Easy to Assemble is absolutely my new favorite show, complementing an already fun Wednesday night of Old Christine, Modern Family and Glee. Who cares that it’s branded entertainment.  Kudos to IKEA for celebrating the comedic talents of Illeana Douglas, Justine Bateman, Tom Arnold, Ed Begley Jr., Ricki Lake, Tim Meadows, Kevin Pollak, Craig Bierko, Jeff Goldblum, and really anyone you can think of that’s funny and lives in LA, even Keanu Reeves plays an illusive member of the band.  The show is about unemployed TV actors turning up for work at IKEA Burbank and the hilarity that ensues. Not much different than Subway’s media buy for product placement in Chuck except that in the case of Easy to Assemble, the brand, IKEA, is openly underwriting production with far greater transparency.  Oh yeah, did I mention it’s only available online right now.  1.2mm+ views already from YouTube, TV.com, MyDamnChannel and EasytoAssembleSeries.com.  Well, hopefully, it will soon be in your living room too.   After seeing it at NYTVF two weeks ago, I had to add them to my upcoming Smarter TV event featuring CBS, Yahoo! Connected TV, TiVo, Boxee, Roku & ZillionTV at the Commonwealth Club Silicon Valley November 16, which you’ll be able to view on FORA.tv.  Why I am doing this event?  Because the public needs to know!  These boxes are allowing content producers to deliver rich, relevant content direct to fans, into their living rooms, onto the big screen, for the ultimate lean back experience, and really revolutionizing the way we’ll all be enjoying our entertainment going forward.   It’s the start of something BIG, and CBS is to be applauded as the most progressive of all the major media players leading the way in making premium content ubiquitous on all connected devices.  OK, enough said.  You probably want to check out the show now and judge for yourself.  I suggest you start from Season I, it’s 10 episodes over about 30 minutes, and view it from the show’s site, EasytoAssembleSeries.com.  Enjoy!

It’s that time of the year again: TV networks are debuting new shows and hoping that established names will bring in huge ratings. These numbers became even more important than usual after Techcrunch published an internal email of CBS Interactive CEO Quincy Smith this week. Smith had forwarded to his staff a Contentinople article in which TV exes railed against Hulu, and suggested: “We should think about how hard it would be to prove that some ratings declines are a result of reckless hulu streams…”

CBS (s CBS) has been having a couple of good nights lately, with shows such as The Mentalist holding up against audience darlings like Grey’s Anatomy, and new shows like NCIS Los Angeles pulling in record audiences. But is that really because CBS is shunning Hulu and only posting full episodes of some of its shows to its own sites, CBS.com and TV.com? Is free online TV to blame for bad network TV premiere ratings? Take a look at fall TV shows popping up on torrent sites, and you’re gonna see a different picture.

TV schedules are a little bit like black magic, even in the age of TiVo and Hulu. Take CBS’s The Mentalist . The network moved the show to a new spot this season — Thursday nights at 10 p.m., where it will compete with ABC’s Private Practice once that show comes back on the air in October. The new spot probably could have given The Mentalist’s season premiere a solid lead, if it wasn’t for the fact that ABC premiered Grey’s Anatomy at the same time this week. Still, The Mentalist got 14.3 million viewers, which is only slightly less than last year’s series premiere and 26 percent above the numbers that CBS got for the same spot last year.

Would The Mentalist have fared any worse if the show premiere had been on Hulu.com as well, or on any of CBS’s web properties, for that matter? A look at online piracy indicates that online availability wouldn’t have done much harm. Case in point: The premiere episode of The Mentalist popped up on torrent sites before it aired on CBS this year. CTV premiered the show early in Canada, and P2P fans quickly redistributed a recording that has since attracted tens of thousands of downloads.

Other networks’ success stories don’t appear to be influenced by free online offerings either. The season premiere of FlashForward was watched by 12.5 million viewers, despite competing with CBS’s Survivor, which attracted 11.6 million. FlashForward is not only available in full on Hulu.com, but the show is also a big hit on torrrent sites like The Pirate Bay, where the premiere episode currently ranks as the third most-downloaded TV show.

This is not to say that free TV content online can’t have an on impact network ratings. Fox’s debuted its new teen comedy Glee last spring, and the season’s pilot has been available on torrent sites ever since. Maybe it wasn’t a big surprise that only 4.3 million viewers tuned in when Fox showed the director’s cut of that episode earlier this month. Still, the show has been having pretty solid ratings ever since and has actually impressed with a sizable audience share of 18-34-year-olds. You know, the ones that tend to download stuff and browse reckless sites like Hulu all day.

Rodrigo no Haiti, em 2007

O jornalista Rodrigo Lopes (foto) estará representando o Grupo RBS em Honduras até o dia 2 de Outubro. Rodrigo fará reportagens para os telejornais da TVCOM Jornal da TVCOM e Jornal da Meia-Noite.

Em 2007, Rodrigo, foi correspondente da emissora no Haiti, país mais pobre da América. Em 2008 ele entrou na TVCOM para comandar junto com Kátia Suman o Camarote TVCOM.

Texto: Gustavo Chagas

Fonte: Revista Press

Você conhece as bandas da sua região? Sabe aquelas que nasceram perto de você e que agora são conhecidas por todo o Brasil?

Rodaika e Potter  levam às telas da TVCOM, e o casal Rodaika e Fetter, às ondas da Rádio Atlântida de Porto Alegre e região, todos os sábados, o programa Papo Clip. Nele, são trazidas apenas bandas gaúchas. O regionalismo é levado à sério. Por lá, já passaram Papas da Língua, Cachorro Grande, Reação em Cadeia, entre outros.

Além dos já conhecidos, os apresentadores levam ao público grupos nem tanto.

Para você – gaúcho (a) – o Papo Clip é excelente para conhecer a música que nasceu na sua região (embora eu creia que é quase impossível um gaúcho não saber os músicos de sua terra), e para quem é de fora o programa é ótimo para curtir uma ótima música.

É meia hora de som e conversa com os convidados, além de vídeos enviados pelos músicos da região.

Esta é uma pequena apresentação do Papo Clip, que vai ao ar na TVCOM aos sábados as 5 e meia da tarde, com reprise no domingo no mesmo horário. E na rádio Atlântida, aos sábados às 8 horas da noite.

___________________________________________________________
Se você não tem TVCOM na sua casa e não consegue sintonizar a Atlândida, pode conferir o Papo Clip através da Internet no endereço:

Assita
Ouça

OU

Veja os programas antigos
E

Baixe os Podcasts

Enjoy

______________________________________________________

FOTO: Orkut da Rodaika

Having a loyal, attentive audience is paying off for premium video content portals like Hulu and TV.com in the form of higher CPMs than what the networks are getting.

Bloomberg reports that for the recently concluded TV season, for the first time, ads presented during shows like The Simpsons and CSI are getting higher ad rates online than they are on TV. Citing a recent report from Sanford C. Bernstein analyst Michael Nathanson, Bloomberg writes that The Simpsons got a $60 CPM on Hulu. A typical prime-time ad on television carries a $20-$40 CPM.

Though it’s important to remember that Hulu caps the number of ads it runs, thereby limiting the amount of revenue Hulu can generate. Hulu runs four ad spots during an episode of The Simpsons, which using Bernstein’s CPM figure, would generate $240 per thousand viewer. That same episode on FOX would carry 16 commercials (roughly 8 minutes worth of commercials), which on the low end at $20 would yield $320 per thousand viewers.

It’s been pretty well-established that premium video sites have been able to attract higher CPMs than their TV counterparts. As Liz wrote back in October:

“TV networks like CBS say they have always been able charge higher CPMs for the same shows online vs. TV, but that their digital revenues are not yet significant enough for that difference to be meaningful. Even by 2013, when eMarketer thinks advertisers will spend $5.8 billion on online video ads in the U.S., that will amount to just 7.6 percent of total TV ad spend and 9.8 percent of total Internet ad spend.”

Hulu isn’t shy about touting its ad effectiveness. Last year, the company released stats saying that Hulu increased purchase intent by 28 percent and message association by 22 percent. Meanwhile, 93 percent of Hulu users surveyed say Hulu has the right amount of ads.

There was so much news coming out of EconSM last week, from a Twitter M&E hire to Pandora’s numbers to the real reason for the TV.com/Hulu fallout, as well as a net metering update from Stanford Legal Frontiers, TiECon winners (GetJar, PlaySpan..), Cannes, Clios, and more….

#EconSM
We’ll start with EconSM which was a non-stop stream of social mobile consciousness. Onstage, behind the speakers was a floor to ceiling tweet board that became a focal point as a heckler was booed off.  Pretty juvenile considering the maturity of the crowd, but since tweeting is social mobile, the speakers were completely unfazed.  *IMHO, Twitter is the best thing that’s ever happened to public speaking.  The Twitterati speak to a global audience and the tweet board, despite the distraction, creates transparency that counters bad behavior of anonymity.  Tweeting makes the event more fun, more alive, more interactive, more participatory.  It creates eyewitness accounts, real-time reactions, and is what forum is all about.  So kudos to ContentNext Media, the show’s producers, for the tweet board and putting conversation first. The video is up at www.paidcontent.org/video , Mark Glaser of PBS MediaShift’s post is here and below is our take on what was said:

Content Ecosystem
- TV.com app which just launched, already has 1mm+ downloads, CBSi standalone unit, $600mm ad revenue, $80mm profit, 10mm mobile and profitable, iTunes Californication, Dexter bestsellers, mobile not ad driven, lead generation with carriers
- Hulu/TV.com won’t happen with equity investment or exclusivity, not part of CBS DNA, CBS audience network has 300+ non-exclusive partnerships, radio generates lots of original IP like John Lennon’s last interview, very effective at merchandising and promotion on its own.  Editor’s note:  TV.com prevents Hulu from becoming the only gatekeeper  of the pipeline, competition from TV.com allows more premium content to flow into the marketplace. On the same note, kudos goes to Disney for investing in Hulu.   There is a quid pro quo with regards to branding a channel.  Trying to get away with free is short-sighted.  Zeroing out the marketing budget = no industry ad revenue = death to ad-based online video distribution from Hulu, TV.com, Joost, Crackle, Veoh, MySpaceVideo, DM, Metacafe … Instead content providers should contribute to their channel revenue, and in return the sites should offer CPC for banner ads, so that value is realized for the ad spend.  This give and take grows the content ecosystems and is what content partnering is about.

Twitter:  Monetizing Business Tools, Search
- Kevin Thau:  Twitter is a rocketship we were painting when it blasted off, living in a fishbowl with demand and media attention, web, API, SMS = 17mm uniques more than NYT, WSJ, API traffic is 2x that of web, goal is to make Twitter ubiquitous, carriers to integrate Twitter on native device, Twitter will make money by selling business tools and monetizing search, consumers will stay free, happy to have a vibrant third party community making money off Twitter platfom like the Tweetie app, Kogi BBQ tweets the location of the Korean Taco truck and crowds turn up, City Bakery announces when cookies are fresh out of the oven.  Since Thau joined months ago already sold 10-12 agreements, focusing on addressing Twitter quitters by demystifying Twitter to the newbie, improving first time user experience to improve retention, got a great start due to Obama’s social media campaign, Twitter is what you make of it, some use it just to consume news, stay tuned for Twitter shows, just hired an M&E director, will be splitting ad revenue on MTV/FB/Twitter – Alexa Chung Show, Nightline/Twitter, Thau likes Zynga, FourSquare, Twitter now has 45 employees
- Twitter changing consumer behavior, who would have thought we’d be documenting our lives so frequently at such levels of banality
- 99% tweeted is useless to all but the tweeter, so its entertainment til something happens and then its news and Twitter search is the zeitgeist
- Attention economy follows interest, as excitement fatigue sets in, sustainable utility takes over, Twitter will need to cross the chasm
- Bambi Francisco, Vator.tv conducted a great interview with Ron Conway, the angel investor with the midas touch, investor of every major SV hit, including now:  Twitter, attributes his success to investing in great teams, reading the entrepreneur, does s/he have passion to ride it out when idea morphs, do they have a clear vision 5 years out, Mark Zuckerberg when he was at 8mm knew he’d be at 250mm users 5 years out and could explain how and why eventhough it was unchartered ground…biggest surprise was Digg, worst mistake was passing on Salesforce.com, thought valuation was too high, on Twitter, Conway talked about Jason Calacanis’s valuation that in 5 years one of Twitter’s top 20 spots will be worth $1mm…Twitter an opportunity to create brand direct content, celebrities now can go direct and control the conversation instead of their agencies, look at Kevin Spacey on Leno, couldn’t stop raving about Twitter, and Twitter is not for sale, its going to be the next Google in the persistent data arena  (Facebook 250mm users = $8B+, Twitter 37mm users = $700mm+, Conway in both, neither for sale.)  See M&A market heating up 6 months, Digg, FB could be IPO in a year, Napster could have been iTunes if it hadn’t been for mistakes, timing, lawyers, total disaster, also gave Apple and the apps ecosystem a shout out, Apple’s a buy, new Palm could be disruptive, its still early days.

All About Apps
- Tricia Duryee, MocoNews summed up the app store offerings as follows:  BB is a boutique, picky and the prices are higher, Android is a thrift store, huge selection, affordable, never know what you’ll get picking through the bargain bins, and iTunes, well iTunes is just right, took he friction out for the consumer, ease of development and distribution, power of a great platform, Apple rumored to have made only $20mm – $45mm in the Apps Store the first 9 months.  Tricia also talked about Push coming to 3.0, right now it’s always sunny in Cupertino, the icon never changes but with Push, as you approach San Francisco, you should get a San Francisco icon … is that right
- Then there’s GetJar, with 10mm users, 35mm downloads, the world’s largest independant app store which includes iPhone apps that didn’t get the thumbs up from Apple, wth GetJar auction developers can pay for visibility, GetJar was just named the TiECon 50
- Top iPhone app means that you’ve reached 20% of all iPhone users, but just 1% of all global mobile users
- Pandora experiencing hyper-growth, doubling listeners annually, 32mm = 27mm web, 5mm iPhone, 1mm BB, TSL time spent listening, 3h web, 1h40m iPhone, listener interacts 6x/h, iPhone demo 15-45 core skews younger, more male, early adopters, not many audio ads, 15s at most, subscription yes, most free, statutory license allows only 6 skips/h, $.07 – $.08 earned per listener per hour (traditional radio), $.03 per listener per hour (proposed 2010 statutory rates), 42% performance royalty too high, rationale resolution expected soon, 500,000 listeners/day listen to 100mm  tracks (20,833 x .$.08 x 24 x 365 = $14.6mm), $20mm 2008 revenue, now at scale advertisers seek, $1mm in music/month, 20% songs from iPhone, small part of business, 200,000m x $.05 iTunes affiliate fee = $10,000m (by contrast, Netflix affiliate payment of $9), 400,000 listen/day to 100mm tracks/day, not impressed with Android first phone, mini-USB, no audio jack, most important thing for Pandora is to create a great user experience, Palm Pre hero device, newer Android devices, Pandora is only in US so not considering Nokia and Vodafone devices now, 25% in car working with automakers
- Wolfgang’s Vault owns the master recordings of Bill Graham productions and most of the legendary concerts except Dillon.  Recently bought the Newport Jazz & Folk Fest.  Wolfgang app has 250,000 downloads, with nichy content and ad messaging, TSL 1 hour daily, app is driving traffic to website for merchandising play, shake app for concert
- Mobile is a media channel like TV, newspapers, consumers want it free, carriers can no longer charge for basic apps
- Friend finder, location awareness brings money to the network, geotracking is the next trend as concerns for privacy fall by the wayside, where’s my kid app $10
- LBS location based services will soon have contextual presence, place, availability, can’t go for a coffee even if onstage  even if nearby
- Carriers favorite apps:  soon everyone will be a broadcaster with Qik videorecording app, other cool apps iScout, Shazam Rocket Mobile for Vcast, Blackberry augmented reality apps constellation overlay
- Verizon is working with Blackberry, Samsung, LG, Motorola to make it easier for developers to access Verizon’s 86mm subscribers
- BB was stagnant 2001-8, pick up in 2008 with apps store
- iTunes has it right with the 30/70 split vs Amazon’s 70/30 split
- on subscription, some would rather pay $2/day than $3/month
- a one-time download is not a business model
- Ovi store operator billing in 8 countries is exciting, will offer located based services
- early adopters leave first when cool goes mainstream
- The phone is the original social network
- Glu 3.0 games will be ubiquitous across all platforms
- GetJar, Handango apps stores
- Zannel fancasting – microblogging artist on tours, exclusive content
- Yahoo! answers to 10mm questions

Facebook, MySpace
- Social mobile vs. FB – realtime messaging response expectation is different, wouldn’t use FB to make plans when out, worldwide 3B mobile devices, 1B PCs worldwide, half on web, can’t focus on just one platform, need both web and mobile, most kids not on smart phones with apps but free phones
- MySpace had initial success with paid service on ATT, now its free and some are still paying because they don’t know its now free, MySpace mobile will soon eclipse the web
- Sprint baking FB, MySpace into Samsung Lucello standard UI

Mobile Advertising
- Mobile CPMs $0.25, a fraction of web CPMs, gap is huge, but more conversion to merchandisable events, google knows if youre standing in front of the tv in store while researching it, might research on mobile but buy on desktop, Ad Mob doesn’t run SMS ads, mobile should be part of a larger media mix:  conversion, reach, branding, brands highly monetizable mobile event
– Charmin sit or squat mobile app – 1500 downloads – a success?
- watching how many installs for every ad $ spent, access 15mm iPhone users month, if 5% downloads installs, then 20x seeing it, run rate 2.5mm download enough, CTR is not the conversion rate, click to talk campaign, opt-in for live phone call, now can pay Ad Mob to get Twitter followers
- Brands advertising on mobile – Ford, LandRover, Jaguar, Kraft, Charmin, Cover Girl, Target, Best Buy, Adidas, Nike, Subway, DeVry, Red Bull, Becks, Dockers, Warner Bros, McDonalds, Dove, Fox, Dominos (click to order pizza)

IPOs, M&As, Monetization, Profitability
- Media acquisitions that brought on massive shareholder destruction – CBS/Last.fm (although Last.fm recenty had a significant uptake with users, now focusing on premium content, coop with artists/labels, and UGC), AOL/Bebo (paid $900mm, now shopping $200mm, no takers), Yahoo Geocities paid $5B, now that’s Yahoos entire market cap, Time Warner/AOL, fire sale buyouts are best current exit strategy
- OpenTable will be a test of current IPO market
- No VC money for feature set environment, the days of views x CPM is over,ad op vs. performance op, build audience for engagement, lead generation, coupons, concerts, microtransactions, search
- Web ad model doesn’t scale, 200mm not profitable, just grows marketshare
- Down economy cause shakeout, forces discipline, do more with less people
- The idea of growing a 1-2 person company at no cost of acquisition with viral model aspects, here a zero marketing budget makes sense, when a company is little, don’t know what a customer is worth for ad spend, do know that every click in the purchase process is an opportunity to walk away
- no more brand destination websites, now brand + delivery

Stanford Legal Frontiers in Digital Media
In contrast to EconSM’s tweet board, the Stanford Legal Frontiers in Digital Media didn’t even have a hashtag.  Lawyers, by nature, don’t record as candor comes at a cost.  But these days everything said can be assumed to be tweeted, and if good, retweeted.  Big Brother is here, and we are him. Although not videotaped, Stanford welcomed the press, the audience was packed with major media counsel and valuable, detailed information was imparted and there was great food for thought.  Check out this Venture Beat article on the Disney / SquareEnix Virtual Worlds Law panel at venturebeat.com/2009/05/16/sofa-king-rude-real-world-laws-intrude-on-virtual-world-behavior/ and here are my notes from the first half of the second day:

Net Metering
Net metering addresses the amount of control a pipe owner exerts over the pipe.  In 2005 when there was basically just text and email, the FCC came up with non-enforceable principles which allows ISPs reasonable network management.  But in the ISPs recent attempts to manage data flow traffic of P2P, voice, video, and games to avoid bandwidth connectivity delays, discrimination lawsuits have sprung up.   Now consumption-based billing is being banted about.  Verizon FiOS offers 5 tier pricing for rational broadband allocation.  Time Warner Cable is offering overages caps at $75.  The debate rages on as industry tries to resolves this before government weighs in with regulation.

Spectrum Allocation
As the FCC begins licensing white spaces for WiFi and other uses, broadcasters are concerned about the potential interference with the viewing experience.  Maureen O’Connell had the audience laughing pretty hard when she illustrated the worst case scenario.  Its the season finale of 24 and everytime someone drives by outside on their cell your screen go black -not too cool.  Obama stimulus package has $70B allocated to braodband $2.5B for rural broadband, and there is now lots of swirl in DC on how to take advantage with comments due this summer for National Broadband Plan. Verizon bent on fiber optical FiOS but not everywhere, very expensive digging up street, 18-20% footprint, ATT’s last leg is still twisted copper.

Fleeting Expletives
Different standards apply for tv vs web, which like cable you invite into your home.  Eventhough most consumers no longer distinguish between braodcast and cable, the laws remain different.  Fox got hit with fines for Cher and Nicole Ritchie’s fleeting expletives at the Billboard awards and Married by America’s tacky but not illegally indecent simulations.

Behavioral Advertising
FTC Chariman Jon Leibowitz introducing sweeping privacy legislation to draw parameters for data collection across all platforms, best practices, transparency, consistency.

TOS – Shrinkwrap Enforceable
Read the TOS – click!   Picture this, you’re in your doctor’s office thumbing through a Yahoo or Facebook coffee table book, A Day in the Life, when you stumble upon your baby pictures, or worse.  Can the TOS make you waive your right of publicity claim, can they assert broad rights over your uploads, can they include language that allows malicious downloads?

UGC/DMCA
- YouTube has a content filtering program that enables rightsholders to identify their works and opt for monetizing it or taking it down.  The uploader has a right to counternotice for fair use but must be willing to be sued for nuisance claim. Luckily, thanks to Mitch Kapor, visionary extraordinaire, the EFF exists to even out the playing field.
- The DMCA safe harbor provision is layered upon underlying liabilities, and thus is optional.  YouTube acts immediately upon counternotice instead of taking the the stipulated 10-14 waiting period.  Lets the rightsowner step in for the grey areas.  Case in point, BGT has 3 producers and 1 distributor of the Susan Boyle videos and was unable to resolve rightsowndership prior to the video going virla and lost out on nearly $2mm in potential rev-share for the 100mm+ views.
- UGC is looking more premium everyday, people more practiced, resembles the early days of the Mac with desktop publishing, growing quality of original content now looking like indie filmmakers.  Fred von Lohmann was on the scene (sans ponytail) urging the audience to check out the 40 minute prequel to LOTR, created by 150 fans: http://www.thehuntforgollum.com
- If a company proactively monitors for pirated goods on eBay, do they assume some duty, is tagging vs auto-blocking a better way to monitor, there needs to be more consumer education on why its not ok to sell iPod full of music.

Filippo
Vale do Paraíba

Hoje participamos do programa Estúdio 36 do canal TVCOM, onde fomos entrevistadas pela apresentadora Camila Olivo. Abaixo estão as fotos:

Supreme Court Sides with the FCC Over “Fleeting Expletives;” court says agency followed proper procedures when issuing fines for swearing on broadcast TV, though the Supremes did not address the underlying free speech issue. (The Wall Street Journal)

Researchers: TV Makes You Feel Less Lonely; new studies indicate that “watching TV provides viewers with the illusion that their social needs are being met.” So… you’re saying Liz Lemon and I are not BFF? (The Hollywood Reporter)

Food Network Launches Food2; aiming for younger audiences, site will have more than 1,000 videos at launch including web series and how-tos. (TVWeek)

TV.com Sees Big Growth in March; comScore says the site’s unique users jumped 401 percent from the previous month to 3.5 million and the number of streams grew 153 percent to 7.1 million. (MediaWeek) Liz wrote up a full run-down of comScore’s March video numbers yesterday.

Spinal Tap Includes YouTube Videos in Concert; heavy duty! The mock metal group mixes fan-made music videos into its live show. (Variety)

RealDVD Back in Court Today; RealNetworks CEO Rob Glaser is expected to testify, Judge Marilyn Patel closed the court during testimony last Friday. (CNET)

Our inboxes were bombarded this morning with press releases from CBS touting the growth of its premium content portal TV.com, with uniques up 27 percent in March. While we’re hopeful that TV.com can mix it up with the heavyweights on Nielsen’s monthly video rankings — we were skeptical since CBS only had percentages, not actual numbers.

We asked Nielsen for the actual numbers and a rep there got back to us with the following stats:

TV.com
March 2009 – 679,000 unique viewers; 3,427,000 total video streams.
February 2009 – 330,000 unique viewers; 1,596,000 total video streams.

CBS was correct that it had nice bump, but it’s got some more growing to do before it hits Nielsen’s top 10. CNN bottomed out the March list with more than 103 million streams, and Turner had the fewest unique viewers with 5.8 million.

Of course, these third party numbers aren’t perfect, but they’re what we have to go by. We’ll have to check in with comScore for more specifics once it releases its March numbers.

Monthly viewer stats used to be pretty boring to write. To paraphrase Jan Brady, it was always “YouTube, YouTube, YouTube!” (s GOOG) Then along came Hulu (s GE) and things got more interesting as the premium content site started to take off. According to Nielsen, March was a mixed bag for Hulu. The site held onto the No. 2 spot, and served up more streams (348.5 million) — but to fewer unique viewers (8.8 million) than February (308 million streams to 9.4 million viewers).

Covering stats could get downright exciting if the CBS-backed TV.com keeps growing. TV.com enjoyed nice promotion during the recent March Madness, which was watched by 7.52 million unique visitors.

CBS Interactive cracked comScore’s February Top 10 video rankings, and press releases from the network today announced that according to Nielsen’s March stats, TV.com experienced a “third consecutive month for all-time highs in streams and minutes” — but it didn’t provide specifics. And as you can see, neither TV.com nor CBS Interactive appear in these Nielsen rankings. We’ve contacted Nielsen for TV.com’s exact numbers and will update when we hear back.

Nielsen warns against comparing stats month-to-month because of the refinements it makes to its data collection process, and you’ve got to take any third-party numbers with a grain of salt. With that in mind, while YouTube and the overall online video usage stats were up in March over February — February is a short month, and both were down in March compared to January.

YouTube served up 5.4 billion streams to 89.4 million unique viewers in March, compared to 5.8 billion streams to 92.5 million uniques in January. Overall, 130 million unique viewers watched 9.6 billion streams in March (in January 135.6 million unique viewers watched 10.4 billion streams). The only overall stat that was higher in March than it was in January was time per viewer, which hit 190.7 minutes, compared to 178.6 minutes at the start of the year.