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CommonFloor gets The Viral Fever Media Labs to drive customer engagement

In a bid to engage new-age consumers who devour the online space, CommonFloor.com is creating new genre of branded content that will be showcased on the digital medium. 205 more words

News & Analysis

Is filmmaking just a business? A closer look at SRK's Happy New Year.

I happened to watch Happy New Year yesterday despite all the reviews. If you do not understand Bollywood, Shahrukh Khan is the undoubtedly the King of Bollywood and he acted, produced and more importantly marketed the film. 680 more words

Wankhede was my best action stunt, jokes Shah Rukh Khan

Trust Shah Rukh Khan to add drama to anything he does, and call a spade everything but a spade. The mostly self-deprecating star is at it once again. 235 more words

Entertainment