Olay's original ad

An Olay advert which features Britain’s favourite old dear, Twiggy has been banned from magazine because it’s had over 700 complaints.

Advertising Standards Authority has binned the magazine advert after it received two complaints because the advert was misleading because it had been digitally retouched. MP Jo Swinson then forwarded 700 more complaints which were gathered via her anti-airbrushing web campaign.

The advert features Twiggy promoting Procter & Gamble-owned Olay Definity eye illuminator. Alongside her picture a quote reads: “Olay is my secret to brighter-looking eyes. Because younger-looking eyes never go out of fashion … reduces the look of wrinkles and dark circles for brighter, younger-looking eyes,” the ad continued.

Those who complained, according to the Guardian said that the ad could have a “negative impact on people’s perceptions of their own body image”.

MP Jo Swinson posted on her site: “I hope this decision marks the first step in really getting airbrushing in advertising under control. If advertisers think that someone as beautiful as Twiggy needs to be so heavily airbrushed, the what hope is there for the rest of us

“Experts have already proved that airbrushing contributes to a host of problems in women and young girls such as depression and eating disorders,” she adds.

The paper reported that in its ruling, the ASA said it considered the Photoshop-ing of the ad, in the eye area could give consumers a “misleading impression of the effect the product could achieve”. (Like the Dove beauty campaign I posted about!)

The ASA said denied that the ad was socially irresponsible and stated: “We concluded that, in the context of an ad that featured a mature model likely to appeal to women of an older age group, the image was unlikely to have a negative impact on perceptions of body image among the target audience and was not socially irresponsible.”

P&G argued that there would always be an obvious difference between unflattering paparazzi pictures and professional beauty photos.

Covers eyes for a reason perhaps...

The company added it was “routine practice to use post-production techniques to correct for lighting and other minor photographic deficiencies before publishing the final shots as part of an advertising campaign”.

P&G also added that the retouching around Twiggy’s eyes was inconsistent with its own policies. It had caused the company to withdraw the original advert and replace it with one without post-production work around the eyes, opting for a more natural image.

Glossed Over: Taking a closer look at what advertisements are really selling.

Airbrushed Twiggy.

Normal Twiggy.

Having worked at fashion magazines (where before/after Photoshop exercises such as this litter photo department walls), I always sort of assume that everyone knows that the pictures you see in such places are all faked up. That is not the case. Last week, we hopped on sephora.com to check out their latest “Express Service” makeup lesson offerings, and the class contemplated this:

I’m no expert, but I’m willing to bet good money that every one of those photos has undergone the Photoshop magic, to ensure the light hits the Perfect Pout just right, to remove any trace of redness from the Smoky Eye, and to smooth out the planes on the High-Definition Makeup model’s face. But Miss Jenny didn’t see it. “Look how flawless that foundation is!” she exclaimed.

Now Miss Jenny is an expert. She knows makeup and knows what it can and can’t do. And of course, she knows about Photoshop and it’s ability to shave away pounds and under-eye circles. But I think there’s something sort of primal about the fact that when we look at a beautiful photo, seeing is believing — and we really, really want to believe.

So it pretty much sucks that beauty advertisers seem so happy to take full advantage of that fact.

[Photos: Salon, BBC, and Sephora]

La nueva mascota de Nueces de California quiere lo mejor para tu salud y te dice sin rodeos: salud, salud. ¿No la conoces? Pues es una ardilla muy simpática y muy valiente, hace sky acuático. Si no te lo crees mira este video.

Twiggy es fiel a un alimento en su dieta: las nueces. ¡Le encantan las nueces! Twiggy adora las Nueces de California porque, además de estar más que ricas, es un alimento muy saludable. Lee, lee… ¡te explicamos por qué!

Comer un puñado de nueces al día ayuda a reducir el colesterol malo en sangre y la presión arterial. Son por eso muy recomendables también para personas con diabetes. Lo que a lo mejor no sabías es que son el único fruto seco que contiene una cantidad significativa de ácidos grasos Omega-3 y que además aportan magnesio, cobre, fibras, vitaminas y tienen un gran poder antioxidante.

Las Nueces de California no sólo son buenas para prevenir enfermedades del corazón. Gracias al apoyo a la investigación científica que Nueces de California lleva a cabo desde hace más de una década, ahora sabemos que las nueces también son beneficiosas para el esqueleto por reducir la rotura de los huesos. Y que contrariamente a lo que se cree, a pesar de que son calóricas, pueden ayudar a reducir el peso. Los resultados del importante estudio PREDIMED demuestran que incorporar nueces en la dieta produce un efecto saciante, con lo que se reduce el consumo de grasas animales y azúcares refinados, presentes en productos como bollería, carnes rojas o bebidas azucaradas.

Por eso, Twiggy recomienda un puñadito de Nueces de California cada día. Es una forma fácil y rica, muy rica, de cuidarse. Además, son un ingrediente perfecto para unas recetas exquisitas. Si no sabes que hacer con ellas, Twiggy tiene muchas respuestas en comonuecesvoysobrado.com, y si además quieres compartirla con otros fanáticos de la cocina, puedes hacerlo en www.megustanlasnueces.com. Te recomendamos que ¡las degustes todas!

Hello World!

Let’s face it the older you get the more your body changes and for some wrinkles do too. While some women age more gracefully than others, with the help of technology anyone can look twenty-something again.

What 60 year old Caucasian woman do you know of that doesn’t have any wrinkles?

Oil of Olay known as Olay now needs to be shot for erasing her fine lines to promote their latest product. Olay probably thinks that women are going to fly into the drugstores to grab this product to look like Twiggy. Shame on you Olay. Consumers are way to savvy and they would probably sell more product if they were honest.

These ads have already been banned in England and I must say I don’t blame them.

Most men get caught up in the magazines and truly believe that these women look the way they are pictured in these magazines unless that are in the business. But marketers have to realize and accept the fact that men are not the ones buying these beauty products.

2009 was definitely the year of Photoshop! To check out this story and to see the images that were banned click here http://shine.yahoo.com/channel/beauty/twiggys-photoshopped-olay-ads-banned-in-england-554961/

What do you think of this photoshopped ad? Would you buy this product in the hopes of looking this great?

MODEL-MAGIC

The fashion industry has a lot to answer for. I may have posted on this before. In fact I did from the perspective of the fashion designer who used “plus-size” models for a show. Those supposed plus sizes were between size 8 and 12, hardly plus at all and normal for most women.

Well, I also came across the following article by a writer. who dressed in a fat suit to attend several fashion shows. The attitudes about skeletal models and towards overweight people that she experienced just highlights the unrealistic world of fashion. The writer, Kate Faithtfull, is normally a size 10-12 and that would be too fat for being a model. Yet, if you look at her picture, beside one of her in the fat suit, she looks perfectly healthy.

As a child with an eating disorder and therefore a pudgy exterior, I have well experienced the attitudes of people to those not of normal size. Interestingly, when I look back on those pictures of me as a teenager I was pretty near normal size. I have a European, peasant body and will never be stick thin without serious surgery to remove calf muscle from my large, overdeveloped calves (finding high boots is nearly impossible and women with smaller calves than me have problems too), as well as trimming the hips and thighs down to a size I’ve never seen on my body.  I’m sturdy, I have childbearing hips and I will always be curvy. I wear between a size 8 and a size 10, even with this shape.

Now Faithfull padded her body out to size 22 and found some clothes to wear, commenting that it was a good thing her breasts were foam because she’d have trouble finding a bra otherwise. Her male friends were more intrigued by the curves and yes, men often like more curvy women. Black men especially seem to like a woman with some “junk in her trunk.”

Now in recent years that crept up. I was no longer a small in my tops, going to a medium. My size 10 pants were too tight to do up. I should say here that there are a whole host of pants/jeans, which could be size 14 and I would still not be able to get them over my calves. Many jeans that I can get over my hips are then far too big in the waist, because, yes, I’m curvy. It’s not easy for many women whose proportions are not the 36-24-36 proportions to get clothes, though I would argue these days the measurements are more like 36-28-32. At my smallest I 34-22-38.

The fashion industry was never selling to me and I’m not sure who they sell to with their stick thin models in size 2, which a very small majority of any population can wear. Most women are between size 8-14. Many wear larger than that. Just by dint of being tall, can pop you up a size or too.

When I got into watching the Buffy the Vampire Slayer  TV show I was made even more uncomfortably aware of my size by all the teeny women. Willow and Buffy were diminutive, yet Tara was more of a normal size. I’m sure some people thought she was fat but she wasn’t and I bet she wore a size 8 or smaller. After all, she said she weighed around 118 lbs and is around 5.5″. That’s not much weight for that height. Between Hollywood and the fashion world, people are freaked out about being 120 or 150 lbs when those are more natural ranges for people from 5.4 to 5.8. I don’t have the national average in front of me but I know many women who weigh 140-150 who don’t look fat at all.

What hit me over the year or two was that my clothes weren’t fitting. With a great deal of effort (a natural, balanced diet and working out 3-4 times a week) I’ve lost around 20 lbs this year. I think I could lose another 20  though the doctor says 10 maybe 15. We’ll see but I can say now that even if I lose that weight I’ll still have hips and big calves. It’s the way I’m built and it would take a truly anorexic frame to eliminate this and I’d be getting rid of muscle mass.

It’s hard being in a culture that ridicules people for being fat yet seems to reward those who starve themselves. Marilyn Monroe would be fat by today’s standards and she’s still a sex symbol. Oddly the model Twiggy, presenting an anorexic shape in the 60s that took the fashion world by storm (why, I still don’t know) started a trend that doesn’t seem to have ended. I’ll work always at being healthy but give me the Selma Hayeks and Sophia Lorens over Callista Flockhart and Twiggy. Curvy is healthier.

http://www.dailymail.co.uk/femail/article-1155735/What-happened-sent-fattie-London-Fashion-Week-Kate-Faithfull-reports-week-fatwalk.html

How To Spot A Millionaire

Todays WTF !!

]]> http://bijoubee.wordpress.com/2009/12/16/wtf-airbrush-much/ Wed, 16 Dec 2009 19:52:41 +0000 bijoubee http://bijoubee.wordpress.com/2009/12/16/wtf-airbrush-much/

Apparently Olay Regenerist does amazing things. Just look at Twiggy before and after.It clearly does a lot more then get rid of baggy eyes. In fact, they should really call it; Baggy eye, whiten teeth, smooth forehead and turkey neck be-gone cream.

Nuevamente nos encontramos con retoques digitales extremos. Ya vimos el mega caso de de Demi Moore para la revisa W. Ahora vemos el caso de Twiggy para la campaña de cosméticos Olay.

Lo irónico de todo, es el mensaje de la campaña “Olay is my secret to brighter-looking eyes”. Sí, ya vimos el secreto, sólo viendo una imagen de cómo el ícono del modelaje viviente Twiggy luce actualmente a sus 60 años, y cómo luce después de una larga sesión de photoshop. Al menos no fue necesario cambiarle el cuerpo.

 ”Olay is my secret to brighter-looking eyes.” Well, it would seem that’s not all Twiggy. After 700 complaints gathered by Liberal Democrat Jo Swindon in a campaign against air-brushing in advertising, The Advertising Standards Authority has banned Twiggy’s latest print ad for Olay Definity eye illuminator. In its ruling, it said “the post-production retouching of this ad, specifically in the eye area, could give consumers a misleading impression of the effect the product could achieve.’ However, it rejected the claim that the advert was “socially irresponsible” as 

“We considered that consumers were likely to expect a degree of glamour in images for beauty products and would therefore expect Twiggy to have been professionally styled and made-up for the photo shoot, and to have been photographed professionally. We concluded that, in the context of an ad that featured a mature model likely to appeal to women of an older age group, the image was unlikely to have a negative impact on perceptions of body image among the target audience and was not socially irresponsible.”

Proctor & Gamble which manufacture Olay have said that they have already replaced the ad with an image that has “ no post production work in the eye area.”

No doubt, everyone will be keeping a look out to see whether Twiggy does have “younger-looking eyes” or whether she too is susceptible to under eye bags and wrinkles. Mmmm I wonder!  Yes this advert is airbrushed but what isn’t now-a-days? Even university graduation photo shoots now come with an (more exspensive) option to have yourself and your proud parents/guardians smoothed, brightened and teeth whitened. What I want to know though is will people be happier with Twiggys non-altered image or will they simply criticise her for well, being natural? For not having perfect child-like skin, for having visible pores, for having crows legs, laughter lines and wrinkles? Will sales of Olay fall, not because Twiggy has lines, so therefore the product musn’t work but, because Twiggy has lines and therefore, the appeal of trying to achieve the impossible act of looking like perfection is lost. Because surely you must be mad to want to look errr normal?

Ever have that moment when, in the middle of your daily daydreams during English, you think about your current situation and say to yourself: wow, what happened? So describes my life in one verbose sentence.

Why do people grow apart? Is it because of the lack of mutual class periods? No, class has never been an issue in the past. Is it because of the differences in extracurricular activities? But all was fine before… Inevitably, we all have to agree that people grow apart. As for why, it’s possible that no one will ever know. But I’d like to think that maybe it’s just the introduction of new people into and out of our lives.

It’s so strange how people change their personalities according to who they spend time with the most. Once-quiet mathies turn into boisterous bandheads. Once-humble individuals become giggling narcissists. Their goals and plans are set aside, pushed into dark corners, never to be found again. What once seemed like a bright future full of opportunities and chances becomes a bleak tomorrow with little expectation… or hope. People become self-destructive as they take hold of whatever they can get, manipulating their hearts into believing that these sacrifices are made in the name of love.

To love, to like, and to lust… The terms are so closely related; to a certain point they are synonymous. Lust, however, is very different from love or like. This very difference is what sets it apart as a deadly sin. To love or like someone is to have affectionate and true feelings toward him or her. To lust for someone is to have a strong-but-shallow desire for him or her; life completely revolves around this person. Lust destroys our priorities, crushes our relationships, hides our problems, and fabricates our lives. The most catastrophic element of lust is its ability to perform calamitous acts covertly without the slightest warning.

What about the friends in the lives of these misguided people? Who, if not them, can save from the wrath of lust? I used to believe that I could depend on my friends to help rescue me from these traps. But as I reflect on the people in my life, I realize that not many of them have been nor will ever be here for me. I know people who would like to know every intricate detail about everything, but when it comes down to it, they’re too preoccupied with their own problems to be of any help at all.

But to be fair, I have to agree that when people try to help us in this state, it’s highly unlikely that we listen to what’s good for us. We push others away, believing that they only want to harm us. So what do you do when someone you love is making a huge mistake and refuses to listen to your side of the matter? What do you do when you know you’re fighting against someone you can’t beat?

You fight silently. The war isn’t over, and a little loss of pride won’t end it. Draw up the white flag, abandon ship, and find a new crew. But this little battle? It’s not over until you say it is.

London’s made up of many villages each with their own character and style. It’s one of the most culturally diverse cities in the world and I’ve been taste-testing the food of different ethnic groups. Try Lebanese delights in Edgware Road, Chinese food right next to Soho and Indian food in Brick Road, and Brixton for some Caribbean or African flavours – whatever your tastes, it’s available.

You know the big tourist destinations (see links below) but what about places and events that are less well known: many free. For me it’s the green spaces that make London wonderful: large swathes of uncut grasses are left to flower and seed – attracting butterflies, insects, birds and other wildlife - these contrast with the manicured parts and the ‘keep off the lawn’ signs. Wandering around these parks is a real treat – it’s hard to believe one is in one of the world’s largest cities. Take a picnic lunch and spend time in Greenwich Park that has the meridian time-line, observatory and Maritime Museum, and superb views over much of London and the Thames.

Experience nature in the city at Barnes in West London – home to the Wetlands Centre – both resident and migratory birds are easily seen.  Check the website or phone for special activities.

Within the city there self guided walks – with free maps –around well-known icons of London and other fascinating places along the way. London is a good walking city and the tube also gets you around easily.

Markets are another superb way of seeing Londoners at work and play.  With more than three hundred to chose from there is something for all tastes - Greenwich for arts and crafts, Petticoat Lane for a variety of goodies, Spitalfields for flower lovers and Covent Garden for British made articles. Brixton even has a guided walking tour around the area and markets Camden’s my favourite for its alternative-lifestyle atmosphere and Borough is the place for fabulous food. Open on Fridays and Saturdays you can buy anything from organic food through to black bean chilli, oils and olives, ostrich burgers, cheeses and chocolates – a veritable cornucopia.

Explore Hampstead and its cemetery (Archway Station Northern Line) – one of London’s most celebrated literary and intelligentsia suburbs. This area has more ‘blue plaques’ celebrating its residents than any other London borough: these range from John Keats, Boy George, AA Milne, and Agatha Christie through to Richard Burton, George Orwell, Freud, Twiggy and many others.

The Highgate cemetery (guided tours daily) is divided into two; the West Side is sentimental Victorian – when people didn’t die but were merely sleeping. The East part is still being used: buried within its walls are Karl Marx, George Elliot, Christine Rossetti and Michael Faraday, to name a few. The headstones make interesting reading and are wonderful for atmospheric or spooky, black and white photography.

So once you have seen some shows, once you have done the museums (mostly free) and art galleries, and once you have completed the top ten sights, buy a travel card and explore the many unheralded jewels in this ancient city.

Here is a list of London’s top 10 attractions – including  some which are free.

Claudia Schiffer, Kate Moss y Eva Herzigova

Los British Fashion Awards reunieron en su edición 25 a gran parte de los íconos de la moda como Kate Moss, Claudia Schiffer, Vivienne Westwood, Twiggy, y Victora Beckham. El despliegue de atuendos: imitables.

Kate Moss fue con un vestido negro transparante que dejó mucho que ver, fue ganadora del London 25, creado este año para reconocer el espíritu de Londres y que sea considerado embajador internacional de la capital de la industria de la moda.

Dos dignas representates de UK: Victoria Beckham y Kate Moss

Victoria Beckam se presentó con un estilo gótico light, usando una de las piezas de su propia colección de Primavera-Verano 2010, que lució con un recogido de pelo muy 80.

Victoria Bechkam, Twiggy con su hija y Natalia Vodianova

Comentábamos en el post anterior que Georgia May Jagger fue seleccionada como Modelo del Año. Y estos son parte de los demás galardonados: A esta lista se agregan Christopher Bailey, creativo de Burbery, que se llevó los premios Diseñador y Diseñador de Marca del año; El Logro Sobresaliente en Diseño de Moda fue para John Galliano.

Fuente e imágenes: Daily Mail UK

 Gotta Sing, Gotta Dance by Twiggy

2009 (19 tracks, 57:38)

vocals

A modelo Twiggy na metado dos anos 60. Fonte: http://ghostofthetalkingcricket.squarespace.com

Twiggy foi ícone de beleza e estilo nos anos 60. Magérrima, sem saliências e com ar infantil,  a modelo fez sucesso por romper o padrão típico da mulher dos anos 50: esposa, dona-de-casa, feminina e curvilínea.

A explosão do tipo de beleza andrógina como o da modelo relaciona-se com aquilo que o filósofo Gilles Lipovestsky denomina como “o fim da era consensual das aparências”, ou seja, um trânsito maior entre os gêneros masculino e feminino.

Para ler: O artigo A garota do ano: uma história pessoal e crítica de Twiggy. Está no livro Por dentro da Moda, organizado por Shari Benstock e Suzanne Farris. Ed. Rocco.

Maíra Zimmermann

twig [engl.] [twig] dünner Zweig, Ästchen, [girl] gerten schlank.Zwiggy Lesley Hornby *19.09.1949, London.

Nein, hier stand mir natürlich nicht Lesey Hornby Model! Dennoch hat sie mich zu dieser Serie inspiriert. Hier nun meine Interpretation von Twiggy in popigen Farben und Posen wie aus den 60ern.

Mit ihrer knabenhaften Figur war Lesley Hornby die Verkörperung der vorpubertären Jugendlichkeit und schnell das Schönheitsideal der ausgehenden 60er Jahre. Ihr Typ und Kleidungsstil beeinflussten die gesamte Mode. Twiggy, mit den Maßen 78-55-80, wurde kritisch zur “teuersten Bohnenstange der Welt” erklärt. Sie war das erste aller Supermodels.

Twiggy wurde meist im Minikleid und blass geschminktem Gesicht fotografiert. Ihre großen Augen wurden von falschen Wimpern umrahmt. Der Twiggy-Stil erzeugte eine kindliche Körpersilhouette durch modische Verlängerung der Beine und Verkürzung des Oberkörpers. Es war modern, wenn eine Frau kaum Busen hatte, und das wenige im Transparent-Look arglos zu zeigen. Das Model hat mit den mageren Models von heute jedoch wenig zu tun, denn sie nahm trotz normalen essens einfach nicht zu. Twiggy, die nie wirklich Teil des internationalen Mode-Jet-Sets sein wollte, zog sich bereits mit 19 Jahren wieder aus dem Model-Business zurück. Insgesamt war sie nur viereinhalb Jahre Fotomodell, aber das genügte, um sie zu Mythos der 60er Jahre zu machen.

Heute streiten sich Frauenrechtler/innen und Modeschöpfer über das, meist von Männern diktierte, Schönheitsideal in der Modebranche. Und man kann zurecht an den Folgen dieses Hypes zweifeln: Magersüchtige Models; unzufriedene Mädchen und Frauen, die an dem übersteigertem Körperkult und ihrem „nicht dazu passen wollenden“ Körpermaßen zerbrechen; und eine florierende Schönheitschirugie…

www.nicolaus-herrrmann.de > lifestyle > twiggy is back!

Twiggy, la nueva mascota de Nueces de California tiene una recomendación para ti: comer un puñadito de estos frutos secos cada día. Bien es sabido que los frutos secos aportan energía y ayudan a cuidarse, y además están riquísimas… ¡¡Qué más quieres!!

Si eres un buen cocinillas, pero no se te ocurre una idea para insertar nueces en tus platos, no te preocupes, Twiggy te ofrece unas creaciones buenísimas. Entra en comonuecesvoysobrado.com y esta simpática ardilla te dará ideas e los pasos a seguir en la elaboración. ¡¡No te las puedes perder!!

Seas de dulce o de salado, devora nueces a diario. Y si tienes ideas que brindar y compartir con otros amantes de la cocina entra en www.megustanlasnueces.com. Ya sólo queda… ¡¡cocinar!!

Muffins de queso fresco y Nueces de California

Ingredientes para 4 personas:
Para los muffins
100 gr. de Nueces de California
5 bizcochos de soletilla (50 gr.)
30 gr. de mantequilla tierna
4 hojas de gelatina transparente
400 gr. de queso fresco
Ralladura de la piel de una naranja
El zumo de ½ naranja
2 cucharadas de azúcar
1 paquete pequeño de azúcar de vainilla
3 cucharadas de leche

Para el adorno
100 gr. de azúcar
2 naranjas
Menta
Preparación
1. Apartar 6 nueces que utilizaremos para adornar y el resto picarlas. Desmenuzar los bizcochos. Mezclar las nueces con la mantequilla y las migas de bizcocho. Meter esta masa de miga en pequeños moldes para muffin y apretar bien con los dedos. Meter una hora en la nevera.
2. Meter la gelatina 5 min. en agua fría. Mezclar el queso fresco con la piel y el zumo de naranja, el azúcar y la vainilla, remover bien. Calentar la leche. Extraer la gelatina y disolverla en la leche. Agregar la mezcla de queso fresco. Dejar enfriar unos 10 ó 15 minutos. Echar la mezcla en los moldes encima de las bases de miga. Enfriar 2 ó 3 horas.
3. Caramelizar los 100 gr. de azúcar. Poner las nueces que se apartaron para adornar en un papel de estraza y echar el caramelo por encima. Dejar enfriar. Pelar las 2 naranjas y cortarlas en rodajas.
4. Sacar con cuidado las muffins de queso de los moldes y poner en un plato. Adornar con el caramelo de nueces, las frutas y la menta.

What a furore over Kate Moss’s comment, apparently taken out of context – as if the media would do such a thing! – that ‘Nothing tastes as good as skinny feels.’  I’d better state right up front that I have never liked Ms Moss.  It is not jealousy, in spite of my short, fat frame – I think Twiggy is and was gorgeous – no, I think she is an irresponsible and selfish parent and drug users never do it for me.  In this case, however, she has my sympathy: who among us women hasn’t foregone roast potatoes and homemade gravy or a 200g bar of chocolate for a pair of skin-tight jeans and a flat but empty stomach?  Well, not me actually, but that was my choice.  I get that many women do forego nutrition and deliciousness in the quest to be thin, or at least thinner.  I have been thin, and liked it.  I also took it for granted and ate what I liked.  I liked a lot.  I have no-one to blame but myself, and nothing to lose but my desire for tasty grub.  I have dieted, reached my goal weight, and put it all back on again.  I have reached the point in my life where I have decided that nothing feels as good as chocolate tastes, and I have stopped fighting the inevitable flab.  I am sensible and I try not to overeat, but I won’t give up my daily packet of cheese & onion crisps.  Again, that’s my choice; but many women don’t feel that way, for whatever reason.  Let them be thin if they want to, and diet if they need to; but don’t denounce Ms Moss for her honesty: her job depends on her size; presumably, work offers would dry up if she fattens out.  Who made that rule?  The media.  It’s really quite bad-mannered and hypocritical of them to round on a victim of their success in this way.

Os anos 60 foram marcados com uma explosão da juventude.  Influenciados pelo livro “On the Road”, do escritor beatnik Jack Keurouac, de 1957, os jovens buscavam a liberdade e se opunham as regras da sociedade de consumo.  Os beats eram jovens inteligentes, cultos, gostavam de literatura, porém eram contra o consumismo e toxico dependentes. Era um movimento que nos anos 50 se concentrava nos bares, mas que nos anos 60 tomou as ruas da cidade promovendo uma transformação no comportamento jovem e uma luta pela liberdade.

A mudança na moda foi radical. Nesse período a alta costura entrou em crise a ponto de alguns pensarem que este seria o seu fim, porém houve o surgimento do prêt-à-porter e uma adequação do mercado a moda jovem que surgia com mais força a cada dia. Os jovens procuravam suas próprias vestimentas, libertando dos conceitos da sociedade vigente e explorando cada vez mais o corpo e as possibilidades.

Foi nesse período que Mary Quant juntamente com André Courrèges lançaram a mini-saia. Isso seria só um passo para o avanço ocorrido nos anos 60. Na verdade, de acordo com uma frase de Mary Quant: “A idéia da minissaia não é minha, nem de Courrèges. Foi a rua que a inventou”. E foi assim mesmo que ocorreu. Cada vez mais os estilistas se inspiravam na rua e no que estava acontecendo com os jovens naquele momento.

André Courrèges inovou na moda, produzindo uma coleção surpreendente em 65 com roupas de linhas retas, minissaias, botas brancas e sua visão de futuro, em suas ”moon girls”, de roupas espaciais, metálicas e fluorescentes.

Criações de André Courrèges

Londres estava em alta! Era a viagem perfeita para os jovens. Afinal, os Beatles (maior grupo musical de todos os tempos), excentricidade, liberdade, música, atitude e jovens emacipados, estavam lá. A moda masculina foi altamente influencidada pelo estilo dos Beatles, adotando os cabelos com franjão e paletós sem colarinho de Pierre Cardin. O grande ícone feminino foi Twiggy com seu estilo único, muito magra com cabelos curtíssimos e cílios inferiores delineados.

The Beatles

Twiggy

Também nesse período surgiram os Mods de paletó cintado, gravatas largas e botinas. A silhueta era mais ajustada ao corpo e a gola rolê se tornou um clássico do guarda-roupa masculino. Muitos adotaram também a japona do pescador e até mesmo o terno de Mao. Os Mods eram jovens de classe média inglesa que gostavam de tendências de moda e estilos musicais. Eram bem vestidos e escutavam jazz moderno, blues e rhythm. Eles se opunham a outra subcultura jovem, os rockers. Os rockers eram jovem apaixonados por rock n’ roll e motos. Eles tinham uma maneira de vestir bastante individual com roupas de couro adornadas por tags, taxas, tiras, entre outras.

Mods

Rockers

No Brasil, ocorreu o movimento da Jovem Guarda e o Tropicalismo que serão explicados nos posts seguintes.

Os anos 60 foram marcados por uma transformação nas regras da sociedade. Suas transformações foram significativas e marcaram o mundo para sempre.

inside Nov. 09 British Vogue

The new Kate Moss is Brazilian.  The first time I spotted her was in Nylon’s October 2007 issue, featured as a rising star.  Alice Dellal’s wild hair cut and foreign features caught my eye.  I also noticed Dellal was not as leggy as the average editorial model.  Still, the camera captured a strong presence and spirit.

I came across Dellal again in this month’s British Vogue. She has graced the pages of other magazines including Dazed & Confused, French Vogue, and L’Officiel. At only 5′5”, the Brazilian rebel has been deemed the new Kate Moss.   This title is fitting as Dellal has been seen out on the town with questionable company partaking in questionable activities not unlike Moss did in her youth.  Last year she replaced Moss as the new face of Agent Provocateur. Dellal’s style is also similar to the 90’s grunge of Kate Moss.  She champions cut off denim, floral minidresses, and chunky shoes.

Dellal is currently London’s it girl.  The boss of Britain’s fashion scene, i-D magazine, has shot 12 different covers, each featuring one of the “Best British Models.”  Dellal will make her official British debut with her cover.  The 12 models also include legends Kate Moss, Naomi Campbell and Twiggy as well as newcomers Agyness Deynand Jourdan Dunn.

Dellal was famous before she was famous.  Her mother is Brazilian model Andrea Dellal and her father is a millionaire and bodyguard to the stars.  Her friends include Pixie Geldof and Daisy Lowe, two of my favorite British models/socialites.  The three recently left Select Model Management to sign with Next.  It’s rumored Select was not a fan of the girls’ hard partying. But girls will be girls.  One of the biggest perks of fashion modeling is the social scene.

What I love most about this girl is her personal style.  The way people dress in their down time speaks mountains about a person.  Dellal pulls off the fierce haircut, combat boots, and leather details on the daily.  “I like my style. If people don’t like my hair, then they don’t have to book me,”  Dellal said on Vogue.com.  But it looks like that hair cut will be landing her a cover sometime soon.

“When I was seven, I caught my reflection in a spoon and though, ’Wow! I‘m ridiculously good-looking.‘”- Dellal in Nylon, Oct. 07

• Alice Dellal Bio [Modelina]

O vestido é uma das peças mais valorizadas de nosso vestuário. Com um belo vestido ficamos com um visual mais feminino e atraente. Sem contar que é uma peça versátil, com um mesmo vestido podemos criar diferentes looks fazendo combinações certas com outras peças de roupa e diversos acessórios.

Para as fãs de um belo vestido foi lançado recentemente pelo Museu de Design de Londres em parceria com a editora Conran Octopus o livro FIFTY DRESSES THAT CHANGED THE WORLD sobre os 50 vestidos mais significativos dos últimos anos. Este faz parte de uma série de livros sobre os 50 vestidos, sapatos, carros e cadeiras mais significativos dos últimos anos.

Exemplos de alguns destes modelos inesquecíveis mostrados no livro são:

O livro já está à venda no Brasil pela internet na Livraria da Travessa, vale à pena conferir!

Tempos atrás fiz um post mostrando um make bem colorido e nele eu usava cílios postiços imensooos e lembro que tinha lido comentários dizendo que não gostavam de cílios, de muito rímel e eu como sou apaixonadaaaaaaa por cílios grandes e bem definidos, de Emília mesmo, resolvi reaparecer neste blog pra convencer de que cílios, exagerados ou discretos, são tudoooo!!!

Um par de cílios postiços ou um bom rímel podem fazer seus olhos parecerem maiores, levantar aquela cara de cansada em plena segunda-feira 5:15 da manhã ou te deixar linda pra aquela ocasião especial! O que vale é usar o bom senso pra fazer destes dois ítens indispensáveis seus melhores amigos! Vamos falar dos mais drámaticos né, cílios postiços, meu bem! Existem três tipos de cílios, vamos lá pra parte da explicação e de como a gente coloca né!

Inteiros: Esses são pra gente usar naquele dia que é pra chamar a atenção mesmo…Pra ficar com cara de mais natural, procure aqueles que são mais espaçados e mesclam fios longos e curtos…
Meio-cílios: Esses são os que deixam com um ar bem natural, aquela coisa a mais que ninguem nota o que é… Tem lugar que vende pronto, mas você pode pegar um inteiro e cortar ao meio…É só aplicar do meio pro canto externo e pronto!
Tufinhos: São os mais discretos, são aqueles que vêm todos separadinhos…Dá pra colocar só nos cantos externos que dá aquele efeito de olho maior e levanta qualquer make.

Como colocar: Vale pros 3! É só colocar um pingo de cola na mão, com uma pinça você pega o cílios pelo meio e passa cola na base dele, do comecinho até o final. Cole bem rente ao seus cílios, depois de ter curvado seus cílios naturais e ter passado rímel. Com o lado contrário da pinça vá pressionando ele até grudar bem. Pra finalizar, passe delineador, o que esconde a base dos cílios falsos. Praticar é o segredo, não conseguiu de primeira? Tira e põe de novo. Assim que a gente descobre qual o melhor jeito de colocar em si mesma.
Dica: Se o cílios forem de plástico, corte ele em 4 pedaços e vá colando parte por parte, isso garante que você não tenha muita dificuldade e que ele não abra e vá descolando dos olhos.

Katy Perry é uma que a gente nunca vê sem cílios na vida! Reparem como ela tá sempre com aquela cara de boneca impecável!

Os exagerados da Lady GaGa! Esses são pra ousar hein!

Os cílios postiços garantindo os olhos marcantes de Twiggy; Vale passar lápis branco dentro do olho!

Quem assistia Grey’s Anatomy na época da Dra. Addison devia ficar fascinado pelo olhão da atriz Kate Walsh que nem eu! Eu acho lindooo o olhar dessa mulher, gente! Reparem como cílios são bem naturais, mas é aquela coisinha a mais!
Ai nesse caso dá pra apostar só no rímel mesmo! E nem precisa ser dos mais caros! Eu mesmo uso o Avon Super Shock e adoro. O segredo é testar qual escovinha é melhor pro seus cílios… O Volume Extreme da Maybelline custa 19 reais e também é ótimo…
Eu aplico primeiro de cima pra baixo, depois dou uma puxadinha tipo japonesa no olho, fechado mesmo, e passo de baixo pra cima…Isso dá aquela currrrrvada!
Dica: Passe um rímel mais grosso primeiro, pode ser aquele que já tá no final e depois passa um mais líquido por cima… E bastante camadas hein!

Espero que quem antes duvidava de cílios marcados comece a repensar agora!
Emília já!

beijooooooooos
Ma.