Blogs about: Understanding Customers
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Free Airline Class Upgrade - Yeah, right!
I am a frequent flyer. That means I pay great amounts of money to put myself in frustrating positions so I will be late to appointments. I doubt if the airlines would describe it that way; but if the… more →
Long Distance Marketing
Website Content Optimization Can be Frustrating
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toddgregory wrote 1 month ago: A blog about marketing – written & maintained by Robert M Brecht, Ph.D. Website Content Op … more →
Marketing: It all Begins with Understanding Your Customer
toddgregory wrote 1 month ago: DMN3 Blog A blog about marketing – written & maintained by Robert M Brecht, Ph.D. Marketin … more →
Empathy
cyndyblogs wrote 2 months ago: Following on from the tasks set in previous weeks – building up our skills in researching, we … more →
Free Airline Class Upgrade - Yeah, right!
scottqmarcus wrote 5 months ago: I am a frequent flyer. That means I pay great amounts of money to put myself in frustrating positio … more →
OOPS! Marketing Error on Behalf of Luggage Company
scottqmarcus wrote 7 months ago: I realize I’m not the only person in the world with an opinion, but those people who don … more →
Understanding Your Marketing Plan or Launch Strategic Intent Starting Point
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jamesmastan wrote 8 months ago: When creating product launch or marketing plans you should start with a broad perspective to defin … more →
The Benefits of Clearly Defining Your Target Customer
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jamesmastan wrote 8 months ago: It’s amazing how many marketers do not have a solid and precise definition of their target customers … more →
Scary Marketing Technique
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scottqmarcus wrote 9 months ago: Recently, Guy Kawasaki tweeted with a suggestion about how to market in a lousy economy. The advice … more →
Hiscox call a spade a spade
dbomphrey wrote 9 months ago: The Times Online recently reported findings from a study that showed the man and woman in the street … more →
Under-Promise, Over-Deliver, a Lesson from the Airlines
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scottqmarcus wrote 10 months ago: I keep meaning to post about this because it’s one of my biggest pet peeves (and if you knew m … more →
My Dirty Little Secret, American Idol, and Likeability
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scottqmarcus wrote 10 months ago: Periodically, I have to admit to the dark underside of that which is me; so if you want to keep your … more →
A Fable: Wired VCRs, Ad Agencies, TV Executives and the latest Superbowl eTrade Baby Ad
scottqmarcus wrote 10 months ago: Many years ago, when the VCR was still in its infancy (and the latest “must-have” item c … more →
Sky benefits from customer based innovation.
dbomphrey wrote 10 months ago: One of Foviance’s key clients, Sky, has been working hard over the past year to package up wha … more →
Brilliant Ad Campaign from Australia
scottqmarcus wrote 11 months ago: As I’ve said before: “People don’t buy what they need, they buy what they want. (T … more →
Using Viagra to get some Peace (sic) in Afgahanstan
scottqmarcus wrote 12 months ago: OK, you can’t make this up. Talk about marketing incentives to close a deal! The U.S. is offer … more →
Watch More TV Faster -- huh?
scottqmarcus wrote 1 year ago: My morning routine -- sigh... Like so many millions upon millions of Americans, I start out my morni … more →
If you focus on your hotel guest instead of your image, you'll be happier and so will I
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scottqmarcus wrote 1 year ago: A few weeks ago, I attended the yearly Weight Watchers regional “convention.” It’s … more →
What's Wrong with CNN?
scottqmarcus wrote 1 year ago: Talk about forgetting who your customers are… oh my God! I’m watching CNN tonight becaus … more →
If your product makes your customers bleed, is that a good idea?
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scottqmarcus wrote 1 year ago: So, right now I’m on the road for a couple of speaking presentations and I have a down day wit … more →
