Topshop, Uniqlo, Ed Hardy by seraphically featuring Ed Hardy

Just some of my favourites that i own: Uniqlo Neo Leather Jacket, Topshop bodycon color block tube, Ed Hardy tunic =)

Images are all from the respective companies and owners (lovee them!)

Jefferson Hack, Editorial Director, Dazed & Confused – during the coffee break Hack was rehearsing his presentation. I love to see this. It means the speaker is taking the audience seriously and has worked personally on his presentation, is involved and cares about the product and the customers he has in front of him.

Hack started off with a powerful video and carried on with an extremely lateral-thinking presentation format mixing images and tags, in order to illustrate his clear ideas on smart media.

The key point is that, similarly as what’s happening in the music sector, we will consume media online and “buy the paper” in the same way as we “buy the CD” or even the vinyl now: for its artwork, as a souvenir of the experience we consumed somewhere else, i.e. online.

He discussed the use of fashion films as an alternative to catwalks for young designers who want to control their image whilst on a tight budget, but also for bigger brands who want to communicate differently.

Dazed and Confused uses the internet not only as a market but also as a sensor in order to identify what is relevant for the user (see Christopher Bailey and The Art of the Trench). They create occasions for content partnership with brands.

By becoming the reference on the stories they generate, they create loyalty among users. Through loyalty and increased interaction, we learn more from them.

Magazines in a decade will probably migrate to tablet-formats (think Amazon Kindle or the New York Times Reader). The use of augmented reality and smart surfaces, e-ink will guarantee a better user experience. On paper, we will buy fewer magazines, which will be better in content and form. It’s already happening.

The critical factors are Personalization. Peer recommendation. Listening in. Linking in. Don’t put walls around your content.

You were what you owned. Now, you are what you share”. A powerful visual conveyed the key message. Two girls sharing a hot-dog and laughing. It’s not just about eating. It’s about sharing and having fun. 

His conclusion: The future is here. Only, it’s not evenly distributed.

My advice: check out their blogger endorsement, the more classic partnership with Net-à-porter, and the link up with  Uniqlo tunes. Dazed is on Twitter too.

Photo: Dazed digital website

We’re happy to share this fabulous pink post by Kelly Teh in Paris. Kelly wears…

Hat from Aldo
T-Shirt from Uniqlo
Jumper from H&M
Jeans by Carhartt
Hand warmers (Essential for a HOBO) were given for free + many Hobo points
Pink wall props by Oops! Hostel, Paris.

“Well the picture was taken in a hostel in Paris. Very funky hostel. Check it out here http://www.oops-paris.com/en_hotel.htm . I would recommend it if any young travelers want to go to Paris and I don’t remember why I had to strike such a pose. Perhaps I had a few glasses of wine.” said Kelly.  “That’s perfect!!!” we said.

Depois do Uniqlock, aplicativo que inclusive faturou prêmio em Cannes, a rede japonesa Uniqlo (alvo de alguns posts aqui no blog) ataca com o Uniqlo Tunes.

Basicamente, este é um aplicativo que pode ser vinculado a qualquer blog, utilizando a música já carregada no programa ou carregado com os mp3 que você preferir. A batida da música determina o movimento dos elementos que aparecem na tela:

Claro que nada é assim tão 100% fun. Por trás do projeto, está o lançamento das roupas com o sistema Heattech, que ajuda a controlar a temperatura (e também “dança” no aplicativo):

Veja como fica o resultado em um site, no caso o da própria marca:

Da Redação

De quoi parle-je ? Et bien de mes cuissardes La Redoute qui sont miennes depuis maintenant 15 jours. Je pense avoir réussi plus ou moins à maitriser la bête. Dernière tenue en date, ce mix tunique oversize / short. Tenue toujours décontractée mais pas trop grâce à l’effet cuissardes.

Bref contente je suis !

Sous-pull Heattech Uniqlo
Tunique oversize Comptoir des Cotonniers
Short Alain Manoukian
Collants Bleu Forêt
Sac Nightingale Givenchy

Uniqlo decided to do a bit of advertising rather than buying the Gap, and they did so on a subway in NYC. The shuttle bus between Times Square and Grand Central is notorious for being covered in ads. After a film screening I caught a glimpse of  this subway. BTW it was pretty cool, normally I see the shuttle covered in ads for shows, but this time it was for clothing.

^ my boyfriend<3 MR. LAVISH LIVEZ

JACKET: toyqube
SHIRT: dkny
BELT: bape
JEANS: DIY Jeans
SNEAKERS:  air jordan 1’s

more pictures after the jump

& I SO WANT TO WATCH THIS!

PLANET 51. When i first saw the previews, i just thought it was the most cutest and adorable aliens i’ve ever seen. opposed to the figure in the 4th kind.

WHO WANTS TO WATCH THIS?!

Uniqlock mais uma vez lança algo novo e surpreendente. Esse widget é para as pessoas colocarem em seus blogs/sites. É o Uniqlo Tunes, um leitor de música criado para promover a nova linha HeatTech. O widget também possibilita incluir músicas pessoais de seus próprios arquivos de MP3. Foda, né?

white top – uniqlo, tokyo airport

black velvet skirt – intend

robot necklace – mini bits

Today in Soho I made an unplanned visit to Uniqlo. My friend Coop was trying on the really cute new selection of women’s flannel shirts, which would be awesome even if they weren’t $29.50. I was not in the mood to be surrounded by the masses (see: countless, innumerable, multitudinous, loads of, gazillions of, multifarious, more than one can shake a stick at, tourists) on my previously lazy Sunday afternoon. But soon enough we couldn’t resist trying on these amazing puffy coats and vests, which are clearly THE ITEM to own because every wall is plastered with puffers in every color of the rainbow. It was some Willy Wonka shiz. I am super unoriginal so I ended up with the most boring colors available but I am totally in love and so is my boyfriend. The fabric is a super-lightweight nylon filled with premium quality down. Both are great layering pieces and water-repellent and windproof. Definitely one of the sexier casual pieces I have seen in a while.

Men’s Lightweight Premium Down Jacket in black, $59.50; Women’s +J Pocketable Premium Down Hooded Jacket in dark green, $69.50, at Uniqlo.

Tá difícil parar por aqui mas arranjei um tempinho pra falar sobres as últimas colaborações entre estilistas (e até cantores) para as lojas de “fast-fashion” brasileiras: C&A e Riachuelo.

Não dá pra dizer que estilistas assinando coleções em lojas de departamento brasileiras é pura novidade, afinal Fause Haten já fez coleção para a Riachuelo, a Haten.F, em 2001 (pasmem!) e a C&A já trabalhou com Marcelo Sommer e Raya de Goeye, assim como a Renner também teve Mario Queiroz como consultor.

Mas como estamos no Brasil, só agora que as grandes lojas internacionais estão investindo pesado nessa estratégia (vide topshop, h&m, uniqlo, target…), duas empresas brasileiras do setor decidiram voltar a investir nisso. A C&A traz nesse final de ano três estilistas de uma só vez, Isabela Capeto, Amir Slama, e Reinaldo Lourenço, que já lançará sua segunda coleção dentro da loja (a primeira por sinal, foi ótima e bem pensada).

Assim como a C&A chamou a cantora Fergie nesse ano, a Riachuelo decidiu optar por esse outro tipo de estratégia comum também no mercado, convidar um artista para assinar uma coleção. A loja iniciou o semestre com Seu Jorge como garoto-propaganda, mas agora transferiu a imagem do artista direto para a etiqueta e escolheu a cantora Ivete Sangalo para isso. Escolher uma celebridade bem poderosa super funciona. Esse foi o caso da “Vida”, marca da atriz Juliana Paes de muito sucesso na rede carioca de lojas Leader em 2008 e 2009.

Vamos às datas e previews das coleções. Têm duas chegando já nessa semana:

No dia 19/11 chegam nas lojas da C&A  a coleção infantil da Isabela Capeto. Até o dia do lançamento  estão sendo vendidos no site da C&A cinco modelos em preview, pra quem não quer esperar. Com o tema “Pomar”, a coleção foi desenhada para meninas de 1 a 10 anos e é muito fofa.

Neste segunda, dia 17.11, chega a à todas as unidades Riachuelo a coleção da cantora Ivete Sangalo, com mix bom de 50 produtos, que vão de shorts, jeans, vestidos, chapéus e até sapatos. Tem navy, étnico, estampa de bicho, um ombro só, tudo com preços abaixo de R$70 (barato mesmo, pra esgotar).

No dia 03 de Dezembro chega à C&A a segunda coleção de Reinaldo Lourenço, com vestidos que prometem para o final de ano, e pelo preview teremos sapato e bolsa na coleção. As fotos com cordas ficaram muito bacanas, um verão bem Reinaldo Lourenço, muito chic.

Logo depois do Natal, no dia 26.12, quando a gente achar que não têm mais nada pra comprar, a C&A lança a coleção de moda praia de Amir Slama, que vendeu sua marca Rosa Chá neste ano, mas fecha 2009 mostrando que ele não vai sair de jeito nenhum do mercado. As mulheres terão bolsas e biquínis bem brasileiros e maiôs mais elaborados (muito bom!). Os homens também foram lembrados na coleção, demorou não é?

Bom, a agenda de visitas às lojas de departamento, fast-fashion, magazines (ou o que você quiser chamar) com certeza vai ficar mais cheia nesse fim de ano.

P.S: E a Renner?!?!? Adoro o mix de produtos da loja (como produtor do jornal), gostei muito do patrocínio e da transmissão do PenseModa, mas acho que se a marca não criar alguma estratégia, a C&A e a Riachuelo vão aumentar a liderança cada vez mais.

P.S2: Vou compartilhar outras fotos que achei por aqui:

Vitrine da primeira coleção assinada por Juliana Paes em 2008.

Imagens da Haten.F, marca que Fause Haten comercializou nas lojas Riachuelo em 2001. Acredito que seja o primeiro trabalho de colaboração de estilistas e lojas de departamento que foi feito no Brasil nos anos 2000.

Calça Jeans UNIQLO
Tamanho 14 ou 42
R$ 49,00
Gostou? email-me: dcaroldias@gmail.com

Un canapé dans un jardin, ce n’est pas ordinaire! La raison est simple, ma maison est meublée d’objets de récup, et n’ayant plus de place à l’intérieur, j’ai préféré investir le jardin plutôt que de laisser à la rue ce magnifique canapé. Et qu’y a t’il de meilleur que de travailler dans son jardin!
J’en profite pour vous présenter mon colocataire et meilleur ami, qui aime la mode et la photo autant que moi, et qui s’incruste pour une photo de style à deux

A sofa in a garden, that sounds weird. The reason is simple, my flat is full, and i have no room left! I decided to invest the garden instead of leaving in the street this wonderful sofa. And what better than working in a garden, confortably installed.
I take this occasion to introduce to you my best friend and flatmate, who loves fashion and photo as much as me, and who invests my blog for a post in duet.

Mahayanna : short bel air, ugglike eden shoes, top lefties, blazer vintage, sautoir claire’s
Charly : chemise YSL, jean uniqlo

Il a beau faire doux aujourd’hui, pas question de sortir sans “protection”.

Bon en faisant péter le short, j’ai déjà démontré que les températures étaient clémentes mais faut quand-même pas pousser le bouchon trop loin pour bibi frileuse. Alors le gilet doudou, il était indispensable pour me tenir bien au chaud… Un classique mais si intemporel ! Et pis, il a bien plus quand-même, hein !

Tee-shirt Heattech Uniqlo
Gilet Sandro
Short Alain Manoukian
Ceinture cloutée M’phosis (Singapour)
Collier Printemps
Collants Bleu Forêt
Bottes camarguaises Mellow Yellow

+J (Jil Sander for Uniqlo)

Collaborations between high-end designers and retailers are quite popular, and there are many more to look forward to within the next few months. Here are some future projects that are greatly anticipated.

Future Projects:
Sonia Rykiel + H&M = Lingerie Lovely
Jean Paul Gaultier + Target = The American Woman
Rodarte + Target

Past/Present Collaborations:
Jil Sander + Uniqlo = +J
Robert Geller + Levis = Denim Workwear

H&M + (Karl Lagerfeld, Comme des Garcons, Matthew Williamson, Jimmy Choo)

Target + (Alexander McQueen, Anna Sui, Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon, Tracy Feith) = amazing

Top Shop + designers = White Shirt Project
Gap + designers = White T-Shirt Project

Collaborations definitely test a designers ability to create pieces that are within a designers aesthetic while being affordable. Past and present designers have incredible reputations. Their designer lines are focused on modern luxury, and the prices reflect great quality and design. The most difficult part for a collaborating designer is to produce items that are at such a low price point. Good news for consumers: low prices = thumbs up. Designers are taking advantage of collaboration deals, especially during the

recession. So double thumbs up for us!

Jimmy Choo for H&M

AMcQ for Target

Stella McCartney for Gap

Comme for H&M

Gap ad, S McCartney

Jimmy Choo for H&M

Depuis des semaines que cette boutique avait ouvert, je n’y avais toujours pas mis les pieds : pas eu le courage d’aller piétiner pendant des heures dans une foule faisant aussi bien la queue dedans que dehors ! Mais ça y est, maintenant moi aussi je peux dire : “je reviens de chez Uniqlo“.

Il faut dire que ma virée chez le roi du basique japonais était plutôt bien préparée grâce à ma bien-aimée blogosphère. Les mérites de la gamme Heattech ayant été tellement bien vantés ici et là, je n’ai pas eu d’hésitation une fois en boutique. Moi qui suis si frileuse, c’était bien ZE achat à faire là-bas. Revenue donc avec des sous-pulls manches longues, col roulé et leggings, et ce de toutes les couleurs basiques : du gris, du noir, du chair (exception faite d’un col roulé fuchsia).

Mon verdict Heattech : plutôt efficace, je dois le reconnaître. J’ai fait l’essai avec un sous-pull Petit Bateau puis avec un sous-pull Uniqlo. Gagnant : Uniqlo. C’est clair qu’il conserve mieux la chaleur qu’un sous-pull en coton classique. Bon après c’est sûr, il ne va pas non plus remplacer le bon vieux pull doudou à mettre par-dessus. C’est donc un bon achat, surtout qu’en environnement bondé type transports métro, on se sent moins étouffée ou transpireuse. Après, il faudra voir ce que ça donne après quelques lavages en machine…

En tout cas, mes sous-pulls et leggings Uniqlo ne me quittent plus depuis quelques jours. Et je crois qu’il y en a aussi d’autres, notamment sur pattes, qui souhaitent s’y convertir…

Sous-pull col roulé fuchsia Uniqlo
Robe tunique taupe Comptoir des Cotonniers
Legging gris Uniqlo
Cuissardes La Redoute
Featuring : ze matou

PS : Quant au reste de la collection Uniqlo, de jolis basiques vraiment ! Des doudounes, des pulls en cachemire à env. 70 EUR, des jeans bien coupés à env. 25 ou 30 EUR. Bref, je reviendrai !

PPS : Je tiens quand-même à saluer l’efficacité des caisses. Huit caisses ouvertes, une file d’attente unique (type Disneyland), une hôtesse pour vous diriger vers la prochaine caisse. Ahhh quelle organisation comme on peut en trouver au Japon, j’a-ppré-cie !!

1. Uniqlo restocked stores with their Jil Sander collab, +J. And to think all those people lined the blocks in the cold. [Sample Sally]

2. The Must-Have for this fall is the scarf+hood=snood. I have one. You should get one. Enough said. [WSJ]

3. Finally! Photos of Rodarte’s highly anticipated Target diffusion! The hype for this collection seems to rival the hype for James Cameron’s ‘Avatar.’ [Racked]

4. Luella Bartley closes its doors for good. Another label falls victim to the recession’s gun. [WWD]

5. Versace’s internal turmoil, namely Donatella Versace’s extravagant lifestyle, is crippling the brand. She’s a woman of tradition and pride – no matter the cost. [Newsweek]

6. Rumor spreads like wildfire and we’re not going to be responsible for putting it out. Thakoon may launch menswear in the next year. [WWD]

7. Nicole Richie’s ‘Winter Kate’ collection is unveiled. It’s not all that bad, although the level of excitement for the collection hasn’t elevated. [Nicole Richie/Celebuzz]

8. Surprisingly, there is an overwhelming market for unwearable shoes – namely McQueen is overwhelmed by calls demanding his S/S 2010 10-inch shoes. But too bad. They’re not for sale. Although rumor has it that they may be auctioned off. [Grazia]

Décidément, je reçois les colis de La Redoute par compte-goutte ces jours-ci ! Dernière réception en date : les bretelles en cuir que j’étrenne ici. Alors là aussi, no problemo, le cuir est plutôt de bonne qualité et elles se règlent bien comme il faut. On peut très bien les porter au premier degré, c’est-à-dire pour soutenir un jean trop taille basse par exemple, ou alors relâchées par-dessus le jean.

Encore une tenue doudou que je vous propose en ce samedi. Bon là, j’espère que vous n’allez pas faire d’overdose de mon gilet cape doudou en alpaga que je mets à toutes les sauces !

Pull Caroll
Short, Gilet cape et bretelles La Redoute
Legging Uniqlo, gamme Heattech
Bottes moumoutes Homework (Hong Kong)
Foulard carré Bel Air
Sac “YSL like” La Bagagerie

Uniqlo is the master of ignoring-everything-about-colour-coordination-and-just-have-fun. No one is even anywhere near Uniqlo’s domination of colourful playfulness. And their fall collection is very varied, with some very wearable and others, well, very interesting. And who’s not to love how manageable their price tags are?

:]

I can practically smell the copious buckets of sweat anyone wearing this will generate in sunny Singapore. Okay, not always sunny, not lately….

Ah, the all so popular folded sleeves. But please take away that hat. Please!

Ah, I bet you were looking at the sexy colours and not realising how ugly that inner shirt is….

Burn the hat!

:]

Today, I rushed to catch the earliest train from Fujigaoka to Eda, at 5.10. Only for UNIQLO sale!

Man, i really can’t stand to SALE. I always almost buy things on sale. That Uniqlo thing, is already cheap, Japanese people said. When I know that, I promise I’d never touch Uniqlo because my apparels were enough for me to survive for 1 year in Japan. I don’t want to spend another yen just for clothing, because I’ve already put my best effort to sent my 28 kg luggage from Narita to dormitory, and the other 10 kg I had to drag it all along Narita to dormitory. That 28 kg-luggage case, was only for my clothings. So?

When yesterday night, Mas Andy told me about there was going to be sale on UNiqlo, on 6 AM in the morning, only for 60 first persons or 200 first persons depend on the item on sale, I’ve suddenly think that, “Oh my! I don’t have any winter jacket! I don’t have enough long jane… and I think i have to buy sweater too because I never had sweater!”

Yeah, I decided that I have to buy something at Uniqlo. Simply break my promise.

Sleep for just 3 hours, take a bath night before so in the morning i don’t have to bath again, and also preparing tuna mayo sandwich for breakfast on the queing line. I did all of that, just for the crazy sale!

BUt when we came there, the line was already snaked… When the shop opens at5.30, we’re even not the first 60 nor 200.

I didn’t get that crazy sale.

But I still buy a lot of things on sale, altough they didn’t cut the price as high as the previous but already closed sale items.

At 7, we (with Fafa, Dita, and Risi) has finished shopping. Ah, not yet. We planned to go to flea market in tachiagawa – 1 hour from mizonokuchi — since yesterday. So when Dita and Risi came back to the dorm, I went to my lab because I don’t want to spend another 1 hour just to go to the dorm again, vice versa. I waited for them until 9.40 and then rushed to Mizonokuchi to meet Dita and Risi again.

Yah, after 1 hour in the train, we finally arrived at Tachiagawa. Suddenly a man said “Assalamualaikum” to me and Dita and offered us coffee from vending machine. He’s a moslem and i think he’s just to happy to see another muslim in Japan. I shook my head, but Dita said yes. My… I don’t like coffee… He puts 100 yen for each of us so we can get any 100 yen drink which were only coffee. I murmured “I don’t like coffee” and pointed my finger to milk tea, which costs 130 yen — unconsciously.

I was really embarrased to did something like that. He has to put another coins so he could say, “Fine. Take whatever you want.”

Me and Dita and Risi, at the end, got the milk tea for each of us.

Anyway, we hunt for boots in the flea market and finally got something boot shaped but I’m not sure whether it’s have a girly or masculine look for 900 yen. Risi got the best boots really suits for her, I think, at the same price. Pity for Dita, she didn’t find any boots suits for her quite big foot for Japanese people.

So she just bought a cheap boots fits on her siz but bad on design. Which I’m sure she’d not used it too often, that’s why she bought that very cheap one.

And I spend another quite lot yen there again, to be converted maybe about 1 million rupiah in total for UNiqlo sale and the flea market. Ah I really can’t stand to cheap price

Dita and Risi went to Shibuya. I want to get to the dorm as quickly as possible because I haven’t pray, I’m really tired, and I have a lot of homework.

The train that I used, is not the usual train I use for everyday dorm-campus commuting. It’s even a different company. So when I want to change for the express train on the other line, like what I used to do when I want to change for express in Saginuma St., I didn’t know that it’s heading for Haneda airport, express one.

I heard that the announcement said it’s going to Haneda. BUt i have no idea where Haneda was! And I thought I will pass Kawasaki with the train heading for Haneda. And that was express!

The train door opened. I was still confused whether that was the right train or not. But something hissing in my brain, “Just try, you won’t know i f you don’t try!”

So i stepped inside and in a matter of seconds the train door closed.

Then I realized that everyone in the train has luggage with them.

I checked at the map inside the train, the express train surely went to Haneda, directly, and not to Kawasaki, which appear to be the other line of the map.

….

Panic.

Called Risi and said I was heading to Haneda. But the signal suddenly gone because the train passed a tunnel.

Can I stop at the next local station?

Of course not, that was a silly question.

What I’m afraid were, I haven’t prayed and it’s nearly out of time, I didn’t know how long does it take to Haneda. What I know is Haneda is really far.

Btw I jsut have 150 yen money left in my wallet, and my pasmo balance was 500 only. If I managed to get to Haneda and supposed to take a train back, but I have to pass the ticket gate first, my pasmo balance surely all be gone. And I won’t have enough money to take a train back to that silly station.

Can I just ask the station information officer to kindly let me not pass the gate?

Perhaps 10 minutes later I arrived at Haneda station, underground. To go back to Kawasaki, I thought that there’s no need to pas the ticket gate because there are other line heading to the opposite line.

BUt i have to make sure right?

“Sumimasen, can you speak english?”

“No.. no…”

Epp… I jsut leave him and try to find the time tables. Yeah one of them is the line for Kawasaki, but which one?

Then I emitted all of my knowledge what I learned from my course on Japanese language, which just runs for 5 meetings.

“Sumimasen, kono densha wa.. doko e… eh! Kawasaki ikimashita ka?”

It’s another guy, and he point at the line which I came with. Huh? So the line is just one for 2 ways?

Confused. I asked again to the train officer which suddenly popped in front of me.

“Kawasaki ikimasu ka?”

He nodded and pointed at that line. The same line.

Okay for now maybe I just have to believe them. If I get lost again, then it will be my fault for not knowing where I want to go to.

Thanks God I returned to Kawasaki. My praying time was gonna be finished in 10 minutes though. So I look for a toilet, get wudlu…. But I didn’t know, I suddenly took a different path from JR Nambu line which I got to continue for my train trip, and found an empty alley where I could pray peacefully!

Thanks God!!!!!

And I arrived safely at home, 1 hour later

But somehow, a pride comes in my heart :

I’VE BEEN LOST TO HANEDA AIRPORT!

Fashion brand UNIQLO has opened their official Japanese Twitter account. You can now follow one of Japan’s most lived trends at @uniqlo_jp.

Official UNIQLO site http://www.uniqlo.com/

And to entice you on their clothing:

And to show you some really good advertising:

Old I know, but hey I really love this crew and the clothing line.

Following the success of Jil Sander’s +J collection for Uniqlo.

The designer and Uniqlo are teaming up for  a second men and womenswear’s line, which will hit stores in time for spring .