Blogs about: Unique Selling Proposition
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So, what are you selling?
I love this quote from Stuart Wilde. I have used it several times in my workshops and always ask participants what they think it means, early in the workshop. What do you think it means? The point t… more →
The Grapevine
How to Write Results-Oriented Web Pages, Sales letters, Ads, and Flyers
wrote 21 hours ago: Copyright 2006 Joel Sussman First, the bad news: There are dozens of ways you can go wrong in writin … more →
Importance of Public Relations in Corporate World
wrote 1 week ago: Why Public Relations Manager ??? So here I go explaining the need of the hour…. Public Relatio … more →
7 Tips for Developing Your USP [Business]
wrote 3 weeks ago: More Than A Slogan The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s … more →
Tip #5 on How to Develop a Profitable USP - Unique Selling Proposition
wrote 1 month ago: Tiip #5 on How to Develop a Profitable USP – Unique Selling Proposition Capitalize on POP! Cul … more →
Branding 101!
wrote 1 month ago: Check out this fantastic article about branding. I couldn’t have written it better myself! ht … more →
Use a Personal USP to Help Shape Your Future
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wrote 1 month ago: In the wonderful world of marketing, every product must have a USP — a unique selling proposit … more →
I said it first, "Quote, Unquote"
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wrote 1 month ago: By Jeff Bowman I think sometimes that someone has stolen my idea, my words, even my thoughts. I once … more →
Brand Yourself
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wrote 1 month ago: The idea of “BRAND” yourself posts came to me after giving a presentation/ workshop last Saturday n … more →
How to fix your business FAST - Part 4 - Improve Marketing and Sales
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wrote 1 month ago: For most businesses I’ve encountered, the greatest improvement in marketing would simply be to … more →
Build yourself a moat
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wrote 2 months ago: You don't need to be royalty to need a moat Perhaps the key and most intriguing concept in marke … more →
In advocacy of the "pencast"
wrote 2 months ago: Just when it seems you’ve exhausted all possibilities for finding a true unfilfilled need for … more →
You Be You: Create a Profitable Personal Category
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wrote 2 months ago: In their book “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout talk about th … more →
How's Your USP?
wrote 2 months ago: With the recent news that Amazon is getting out of the wine sales business (which they weren’t reall … more →
Tip #2 for Creating Your USP (Unique Selling Proposition)
wrote 2 months ago: Sam Horn’s Tip #2 for Creating Your USP: POP! out of your Pack with an Easy-to-Say-and-Remembe … more →
Do you have a Cornerstone?
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wrote 2 months ago: I recently presented research findings and brand strategy implications to a client. We started talki … more →
USP
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wrote 2 months ago: Whatever you call it, “unique selling proposition” (USP, “extra value proposition … more →
SELF-BRANDING
wrote 2 months ago: How to Brand Yourself Personal Brand Your personal brand is your identity, your core. It is the pac … more →
How To Develop a Unique Selling Proposition
wrote 3 months ago: We have been going over the 7 Principles all businesses must follow to ensure effective, profitable … more →
What is Your Value Proposition as a Real Estate Agent?
wrote 3 months ago: By: Cheri Alguire As a real estate agent, it is important to know your value. Your value is determin … more →
