Tags » Unique Selling Proposition

Stop Dropping the Ball

I get called frequently to help companies with their brands. Usually this involves helping identify the competitive advantages in products and services, articulating the unique selling proposition around… 979 more words


What makes you stand out from the crowd?

This article was published in the 26-June-2014 issue of Finweek Magazine

Picture yourself in a client meeting selling your product or service. “What makes you special? 775 more words