Tags » Unique Selling Proposition

Start-Up Success Series: Understanding Unique Selling Proposition

In an article written by Eric T. Wagner published in Forbes Magazine entitled “Five Reasons 8 Out of 10 Businesses Fail”, he outlined the common problems start-ups confront and, most of the time, fail to address. 564 more words

Startup Companies

Blogging 101: Unique selling proposition

If there’s one thing I get bored of, it’s scrolling down my feed and seeing the same beauty product reviews again and again. I’ve come to notice that beauty blogs are probably the most common of all categories, and therefore to be successful, one must be different from the others. 442 more words


Forget USP. Perhaps what your brand really needs is a unique perspective

By Mark Di Somma

When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers. 1,113 more words


Establishing My USP

You’ll see from the pages on this website that I’m very enthusiastic about social media, and I author several other blogs.  However, they’re not all equally active.  287 more words


What makes me unique?

What makes my business unique?

Is this a question that you have asked yourself? Do you compare your business to your competitors and wonder what makes you unique? 413 more words

Digital Marketing

Stop Dropping the Ball

I get called frequently to help companies with their brands. Usually this involves helping identify the competitive advantages in products and services, articulating the unique selling proposition around… 979 more words