When you have a clear differentiator, a genuinely unique sales proposition, make the most of it. Don’t be afraid to press home the advantage. Call it out, emphasise it, be proud! 49 more words
Tags » Unique Selling Proposition
This is part 4 of series I started several weeks ago: Introducing the finding your passion to create your mompreneur business series. As you explore your business idea, chances are you’ll find other moms who have already implemented your idea. 524 more words
If asked to describe your organization’s mission, vision, values, tagline or customer promises, would your customers do any better than this?
If there’s something every marketer loves, it’s a great campaign that effectively educates and persuades new customers to adopt a product, lapsed customers to revisit a business, and motivates all of them to talk about a brand. 639 more words
My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on entrepreneurship, he’s decided to start up a lawn care company and called me for help with his homework. 814 more words