Tags » Unique Selling Proposition

Press home the advantage

When you have a clear differentiator, a genuinely unique sales proposition, make the most of it. Don’t be afraid to press home the advantage.  Call it out, emphasise it, be proud! 49 more words


Avoid the copycat "us too" style of marketing

If you’ve ever worked in marketing management, you’ve probably experienced that moment when someone walks into your office or sends you an email with one of your competitor’s ads. 580 more words


How to get inspiration from your competition

This is part 4 of series I started several weeks ago: Introducing  the finding your passion to create your mompreneur business series. As you explore your business idea, chances are you’ll find other moms who have already implemented your idea.   524 more words

Inspiration For Starting Your Business

No 29. Rework your tagline

Your tagline needs to tell your readers who the blog is for, what it offers them and what makes it special (think unique selling proposition – USP). 38 more words


Wednesday, 17th September 2014

Apparently every organisation needs its ‘unique selling point’, but what’s the USP of the USP? I believe I have the answer: ‘to improve global health through public standards and related programs that help ensure the quality, safety, and benefit of medicines and foods.’


Could Your Customers Describe Your Business Any Better?

If asked to describe your organization’s mission, vision, values, tagline or customer promises, would your customers do any better than this?

If there’s something every marketer loves, it’s a great campaign that effectively educates and persuades new customers to adopt a product, lapsed customers to revisit a business, and motivates all of them to talk about a brand. 639 more words

Marketing, General

Unique Selling Propositions Are a Myth

My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on entrepreneurship, he’s decided to start up a lawn care company and called me for help with his homework. 814 more words

B2B Marketing