Tags » Unique Selling Proposition

Unique Selling Proposition, be unique!

USP or Unique Selling Proposition is something very important when you’re making a product or a service. It’s also one of the first thing people look for when they hear a pitch. 226 more words




Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP. 590 more words

Business Problems

Traits of a Successful Business!

Do you want an insight into how businesses become successful? Or want some quick tips about where you can improve your business? Check out our list below and use 1,2 or all of them on your business! 415 more words

An A – Z of social entrepreneurship: T – V

T – Teamwork

 Coming together is a beginning. Keeping together is progress. Working together is success.” Henry Ford

Entrepreneurs are traditionally portrayed as young, individualistic, passion-fuelled go-getters – and social entrepreneurs are also increasingly stereotyped in this way (too much in my opinion). 231 more words

An A - Z Of Social Entrepreneurship

Brand Purpose

I was reading a report on lifestyle segmentation and women when I came across a term that I really like: Brand Purpose. I know – if this is what you read for fun, what the heck does your work reading entail?   292 more words

Marketing And Advertising

Establishing Your Unique Selling Proposition (USP)

Here’s a worksheet to help you develop your USP if you don’t know what it is. — Christian

By David Scott Peters
Your USP is what differentiates you from all the other restaurants out there – especially the restaurants that look, smell and taste like yours. 248 more words