Tags » Unique Selling Proposition

Wednesday, 17th September 2014

Apparently every organisation needs its ‘unique selling point’, but what’s the USP of the USP? I believe I have the answer: ‘to improve global health through public standards and related programs that help ensure the quality, safety, and benefit of medicines and foods.’


Could Your Customers Describe Your Business Any Better?

If asked to describe your organization’s mission, vision, values, tagline or customer promises, would your customers do any better than this?

If there’s something every marketer loves, it’s a great campaign that effectively educates and persuades new customers to adopt a product, lapsed customers to revisit a business, and motivates all of them to talk about a brand. 639 more words

Marketing, General

Unique Selling Propositions Are a Myth

My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on entrepreneurship, he’s decided to start up a lawn care company and called me for help with his homework. 814 more words

B2B Marketing

What is a USP?

Do you have a USP? Do you know what a USP is?

USP stands for Unique Selling Proposition and it is an important part of developing a marketing program. 23 more words

Marketing Tips

Start-Up Success Series: Understanding Unique Selling Proposition

In an article written by Eric T. Wagner published in Forbes Magazine entitled “Five Reasons 8 Out of 10 Businesses Fail”, he outlined the common problems start-ups confront and, most of the time, fail to address. 564 more words

Startup Companies

Blogging 101: Unique selling proposition

If there’s one thing I get bored of, it’s scrolling down my feed and seeing the same beauty product reviews again and again. I’ve come to notice that beauty blogs are probably the most common of all categories, and therefore to be successful, one must be different from the others. 442 more words