Blogs about: Universal Profile Management
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Linking Offline Behavior through Email Receipts
For many businesses, customers are shopping and buying through their branded website, branded retail stores, or through catalogs and call centers. Trying to identify and understand customers who utili… more →
The Lunch Pail: A Digital Marketing Blog
Linking Offline Behavior through Email Receipts
wrote 4 months ago: For many businesses, customers are shopping and buying through their branded website, branded retail … more →
A Mulitchannel View of the Customer Through Email
wrote 4 months ago: On Wednesday I wrote about how it’s email address that is the linchpin for linking consumer activity … more →
The Glue of Great Universal Profile Data Management
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wrote 4 months ago: Knotice develops its platform and services to empower online marketers to better engage with their m … more →
Profile Data Alone Does Not a DMP Make
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wrote 10 months ago: Last week we discussed what a data management platform (DMP) solution is, and why you might need one … more →
Why Marketers Need a DMP
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wrote 10 months ago: Now that you know what a data management platform (DMP) is, let’s take a look at how you can u … more →
Case Study Details Customer-Focused Success
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wrote 1 year ago: The super-connected consumer lots of options when it’s time to engage with a brand. The key for mark … more →
Independent Case Study Highlights Oreck’s Success
wrote 1 year ago: Just yesterday, Forrester Research, Inc. released an independent case study detailing how Knotice cu … more →
How to Create Effective Forms and Surveys
wrote 2 years ago: Polls and surveys are commonly used by marketers to help track trends and test campaign concepts. Do … more →
Marketing Foolishness: 8 Common Mistakes to Avoid
wrote 2 years ago: Even the smartest marketers make mistakes. So in honor of April Fool’s Day, here’s a quick list of c … more →
Agile Commerce Requires Agile Tools
wrote 2 years ago: In my post on Friday, I made reference to a Forrester report released last week entitled “Welcome to … more →
The Customer is King of Marketing Strategy
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wrote 2 years ago: As marketers, we’re always searching for the next big idea to guide our approach. We buy business bo … more →
Three Easy Marketing Ideas for Hoteliers
wrote 2 years ago: Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is … more →
Tips for Onsite Targeting
wrote 2 years ago: In most basic terms, onsite targeting is the ability to personalize the online experience using in-h … more →
Keeping Your Customers After the Rush
wrote 2 years ago: My sister is a terrific baker; however, her pies have a strange way of disappearing after the holida … more →
CTAM: The Age of Multichannel Digital Marketing
wrote 2 years ago: I was impressed to find that last week’s CTAM Summit (Cable and Telecommunications Association for M … more →
Shop.org: The Multichannel Consumer
wrote 2 years ago: This year’s Shop.org Annual Summit is officially underway in Dallas. One of the highlights of the fi … more →
Which Onsite Targeting Approach Works Best?
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wrote 2 years ago: The term "onsite targeting" is increasingly being adopted by the market. The press has don … more →
Great Software Features For Retailers
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wrote 2 years ago: On Friday I provided some details and insight into what a direct digital marketing software feature … more →
What's a Direct Digital Marketing Software Feature?
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wrote 2 years ago: There is not yet a whole lot of direct digital marketing focused software in the marketplace. Most t … more →
