Tags » User Acquisition

Mobile marketers are turning to video ads to acquire new users (exclusive)

Video ads are now the No. 1 way to acquire new people for top-grossing app developers, according to a developer survey by AdColony.

That’s no surprise, considering AdColony is a provider of video ads. 297 more words


Israeli startup DAU-UP joins the race to help developers find mobile gamers (exclusive)

User acquisition is one of the toughest tasks for mobile games in an age where players churn through products rapidly. DAU-UP is entering the competitive market for acquiring new users with a platform that is aimed squarely at mobile-game companies. 412 more words


Did You Plan for No?

In the midst of negotiating your deal for space with key stakeholders’ talking to secure their position in the deal, have you planned for them to say “No” to your critical/important needs or worse, act out to meet their needs?? 402 more words

Deal Analysis

Voxel boosts mobile app install rates 50-200% by automating instant app-trial ads

Mobile app developers have yet another tool in their user acquisition arsenal today: Voxel has released a significant update to its existing “try before you buy” app-preview engine. 416 more words


Preload is the new/old mobile user acquisition? Candy Crush Saga getting preinstalled

King.com has partnered with AppAttach to get its games, including the superpopular and Candy Crush Saga, preinstalled on smartphones direct from the manufacturer.

It’s a new — and old — form of mobile user acquisition — and something that could be increasingly important, as the mobile game industry is on track to hit $20 billion this year. 376 more words


8 Tips for Winning Over My Mobile Ad Budget / Itamar Cohen, Head of Marketing @ Big Blue Parrot


**Originally Posted On Linkedin

**This is one mans opinion, but I’m sure there are many like me out there**

When I joined Big Blue Parrot in 2012, I was a nose-drooling, dirty-diaper rookie. 951 more words

Increase Your Sales Pipeline Effectively

Lead Generation vs Core Business

Successful businesses engage in two very different activities:

  1. Serving current customers, and
  2. Identifying new customers.

The problem is, when you’re focused on serving current customers, you’re doing less to identify new customers. 503 more words