Tags » User Acquisition

How mobile developer Wooga creates massive hits from the misses

SAN FRANCISCO — In order to create a hit, you have to kill a game. Or dozens of games, according to Jens Begemman, the CEO and founder of Berlin-based mobile game developer  473 more words

Business

Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow

We’re going on the road.

VentureBeat has been exploring mobile and marketing technology via VB Insight, our new research initiative. We talked to the most successful developers to find out… 356 more words

Business

WMADV - Webmedia - The new playground: revenues from mobile games have passed the $17 billion

According to the forecast of Newzoo, in 2017, the spending on mobile games will reach the $35 billion, or in other words 34 percent of the… 50 more words

Webmedia

The Pains of Getting Discovered - Thoughts on User Acquisition

It’s like playing a broken record, but here it is again: indie mobile game developers must arm themselves with the proper knowledge and tools to get their games discovered. 585 more words

Gaming

The Sneaky Trick Behind the Explosive Growth of the Kardashian Game

I was getting bombarded with requests to try the game from my friends and when I looked at the game, I found it very interested that how they have managed to attract & engage audience at such a mass level. 162 more words

Marketing

Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume

Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers. The question of whether campaigns should be run on a cost-per-install (CPI), cost-per-click (CPC), or cost-per-mille (CPM) basis is a source of confusion in the press and industry as a whole. 960 more words

Business

Turning growth into traction: 7 tactics top growth teams use to engineer their growth

There is an increasingly large distinction between “growth” and “traction.”

While “growth” refers to what’s relevant this week, this day, this minute, it takes “traction” for a company to sustain. 1,805 more words

Business