Tags » User Acquisition

Building Great Apps

There has been a welcome evolution in the focus of mobile app analytics over the last year. Companies are no longer dwelling on mobile app downloads alone, but are recognizing that how consumers engage with the app after they download it is equally important.  460 more words


Mobile app developers: Here's an API for user acquisition

CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is trying to make the hardest problem in mobile development as simple as adding an API. 283 more words


Talking Tom maker Outfit7 spins out Bee7 to improve Android game discovery

Outfit7 has generated more than 2 billion downloads of its goofy apps like Talking Tom, which lets you talk with a funny voice. Now it is taking what it has learned about app discovery and offering a new service, dubbed… 505 more words


The rising cost of acquiring mobile-app users is hitting devs like a hurricane

Every fall, the cost of acquiring mobile-app users rises like the wind. After a summer lull, this phenomenon happened again in September. The cost rose 34 percent from a year ago  496 more words


Lease or Buy

The space your business operates from represents an investment of available cash to bring a product or service to market to generate a return on investment. 577 more words

Deal Analysis