Tags » User Acquisition

The Pains of Getting Discovered - Thoughts on User Acquisition

It’s like playing a broken record, but here it is again: indie mobile game developers must arm themselves with the proper knowledge and tools to get their games discovered. 585 more words


The Sneaky Trick Behind the Explosive Growth of the Kardashian Game

I was getting bombarded with requests to try the game from my friends and when I looked at the game, I found it very interested that how they have managed to attract & engage audience at such a mass level. 162 more words


Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume

Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers. The question of whether campaigns should be run on a cost-per-install (CPI), cost-per-click (CPC), or cost-per-mille (CPM) basis is a source of confusion in the press and industry as a whole. 960 more words


Turning growth into traction: 7 tactics top growth teams use to engineer their growth

There is an increasingly large distinction between “growth” and “traction.”

While “growth” refers to what’s relevant this week, this day, this minute, it takes “traction” for a company to sustain. 1,805 more words


Tapstream: New SMS-based mobile user acquisition tool has 'order of magnitude' higher returns

Would you send a text to a friend about a hot new app you discovered?

Tapstream says you just might, and that its brand-new SMS-based user acquisition platform, WoM (for word-of-mouth), has far more click-throughs and much higher revenue per user than traditional ad-based methods of acquiring mobile users. 352 more words


Mobile marketers are turning to video ads to acquire new users (exclusive)

Video ads are now the No. 1 way to acquire new people for top-grossing app developers, according to a developer survey by AdColony.

That’s no surprise, considering AdColony is a provider of video ads. 297 more words


Israeli startup DAU-UP joins the race to help developers find mobile gamers (exclusive)

User acquisition is one of the toughest tasks for mobile games in an age where players churn through products rapidly. DAU-UP is entering the competitive market for acquiring new users with a platform that is aimed squarely at mobile-game companies. 412 more words