It’s like playing a broken record, but here it is again: indie mobile game developers must arm themselves with the proper knowledge and tools to get their games discovered. 585 more words
Tags » User Acquisition
I was getting bombarded with requests to try the game from my friends and when I looked at the game, I found it very interested that how they have managed to attract & engage audience at such a mass level. 162 more words
Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers. The question of whether campaigns should be run on a cost-per-install (CPI), cost-per-click (CPC), or cost-per-mille (CPM) basis is a source of confusion in the press and industry as a whole. 960 more words
There is an increasingly large distinction between “growth” and “traction.”
While “growth” refers to what’s relevant this week, this day, this minute, it takes “traction” for a company to sustain. 1,805 more words
Would you send a text to a friend about a hot new app you discovered?
Tapstream says you just might, and that its brand-new SMS-based user acquisition platform, WoM (for word-of-mouth), has far more click-throughs and much higher revenue per user than traditional ad-based methods of acquiring mobile users. 352 more words