Tags » User Acquisition
King.com has partnered with AppAttach to get its games, including the superpopular and Candy Crush Saga, preinstalled on smartphones direct from the manufacturer.
It’s a new — and old — form of mobile user acquisition — and something that could be increasingly important, as the mobile game industry is on track to hit $20 billion this year. 376 more words
**Originally Posted On Linkedin
**This is one man‘s opinion, but I’m sure there are many like me out there**
When I joined Big Blue Parrot in 2012, I was a nose-drooling, dirty-diaper rookie. 951 more words
Lead Generation vs Core Business
Successful businesses engage in two very different activities:
- Serving current customers, and
- Identifying new customers.
The problem is, when you’re focused on serving current customers, you’re doing less to identify new customers. 503 more words