Presentation discusses strategies that can be used to improve user acquisition of free to play mobile games.
Tags » User Acquisition
Will Freeman has written a good article for PocketGamer that examines the increase in mobile game user acquisition costs over the festive period.
I find this upward trend and one-dimensional thinking to be very sad and worrying for what it means for the larger mobile games ecosystem. 1,167 more words
How do we increase downloads and optimise conversion rates of people browsing app ? Of course, the strategy will vary from sector to sector. But there are few basic rules which one can still follow, to drive more installs of app, based on learnings from 4,893 more words
UPDATE: Ooblada mailed me, kindly (and very sportingly) providing some feedback. I have highlighted the updated info in the text. Thanks, Ooblada – I look forward to the next update. 2,597 more words