Blogs about: User Behavior
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What Can Warren Buffett Teach Us About User Adoption?
IN THE NEWS In a recent interview on CNBC Warren Buffett said that he could end the federal deficit in five minutes. “I could end the deficit in five minutes. You just pass a law that says tha… more →
Context and the Lives of Devices
wrote 1 month ago: We spend a great deal of time talking about context, but rarely use models to define elements of it. … more →
Users do the darndest things
wrote 2 months ago: Here’s a great post from A Tech Writer’s World titled “Our Unpreditable Users, … more →
UBO
wrote 2 months ago: The User Behavior Ontology has a home – http://ubo-ontology.org/ During the last year, we deve … more →
5 Paradoxes Shaping the Future of Mobile Commerce
wrote 3 months ago: “Mobile is ramping up faster than any other technology we have seen in the past,” says Mary Meek er … more →
New Article: How Do Researchers in the Humanities Use Information Resources?
wrote 3 months ago: Title How Do Researchers in the Humanities Use Information Resources? Authors Ellen Collins, Researc … more →
New Tech Report: "How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams"
wrote 4 months ago: Title How Web 1.0 Fails: The Mismatch Between Hyperlinks and Clickstreams Authors Lingfei Wu City Un … more →
Making for smooth Twitter landings
wrote 7 months ago: I had a few conversations at InfoCamp about how organizations and their representatives use Twitter. … more →
The game of Twitter
wrote 8 months ago: The most remarkable thing about Twitter, to me, is its incredible flexibility as an information syst … more →
How a Website Redesign Impacts User Behavior [INFOGRAPHIC]
wrote 8 months ago: … more →
Study: “Social Gamer Thought Leadership”
Companies: RockYou & Interpret LLC
Goal: Explore the attitudes, motivations, behaviors & purchase intent of the social gaming community.
Stats: 37+ million social gamers in the US, 2000 participated in this study, Aged 18+ who played 1 hr per week.
Top 5 Findings
1. Social Gamers spend 13hrs/week on social networks & 9.5 hrs/week on social games.
Average Player Profile:
218 social connections
16.5 real life friends who play the same soc. game as them.
20 new friends from soc. games.
2. Social Gamers are “increasingly sophisticated”:
50% own a game console
25% prefer games with missions/quests
22% say that they are encouraged if their online friends can see their scores.
3. Social Gamers are highly receptive to in-game ads, especially the ones that offer real-world rewards/virtual currency in exchange:
42% real-world rewards e.g. coupons/gift cards
55% would want to earn virtual currency
24% have clicked on an ad in a soc. game & made an online purchase
4. Social Gamers are avid purchasers in the real world(Entertainment & CPG- Hello Marketers, Wake up!)
5. Social Gamers are categorized in the following ways:
Affluent players- spend money on in-game currency to get ahead
Competitive players- play to win 7 broadcast their achievements
“Newbies”- prefer the free content
Devotees/Power users
wrote 8 months ago: Marketers & Social Gaming: Attitudes, Motivations, Behaviors & Purchase Intent. … more →
Does Facebook lose its sex appeal?
wrote 9 months ago: Even though it mereley exists for a couple of years, Facebook has without the slightest doubt alread … more →
Are You An Effective Social Networker, Or Are You Just Flirting With The Idea?
— 2 comments
wrote 9 months ago: Social networking is no longer just a way for people to share information about mutual interests and … more →
No, Sina Weibo is not a Twitter wannabe
wrote 10 months ago: Do you think Sina Weibo, one of China’s popular social networking websites, nay, actually one of Chi … more →
No, Sina Weibo is not a Twitter wannabe
wrote 10 months ago: Do you think Sina Weibo, one of China’s popular social networking websites, nay, actually one of Chi … more →
What Can Warren Buffett Teach Us About User Adoption?
wrote 10 months ago: IN THE NEWS In a recent interview on CNBC Warren Buffett said that he could end the federal deficit … more →
Landpeel by shin yamashita
wrote 11 months ago: an innovative modular floor mat system that enables users to adapt the floor to their specific needs … more →
Around the World Office
wrote 11 months ago: http://www.fubiz.net/2011/05/12/around-the-world-office/ By looking at how people arrange objects in … more →
Help! I have no time to instill User Adoption.
wrote 11 months ago: OBSERVATION User Adoption (UA) is critical to achieving your Return on Investment (ROI). What if yo … more →
Recompose by MIT media lab
wrote 11 months ago: Physical touch, gestural interaction, manipulation, user behavior, transform, three-dimensional repr … more →
