As Ferris Bueller urges us, you’ve got to stop and look around once in a while, and as we near the end of the decade I’m feeling introspective. I’m also rather seasonally affected and in need of cheering up, what with the disgraceful weather, pasty skin, a near biblical attachment to my duvet and a torpid mental state despite the supposed Last Big Push at work as another sales year hurtles to a close.

So I’m pausing to take stock of email marketing at the turn of the ‘Teens’ decade. In the time-honoured tradition of men’s magazines, it’s taking the form of Top 10’s. All sorts of ‘decade’ lists are appearing right now: defining events (9/11, Afghanistan, Iraq, Tsunami, Obama, Lehmans…), technological advances (Facebook, iPhone, Wii…), the NME’s top albums (The Strokes Is This It was numero uno)….

Firstly, I’m thanking my lucky stars that I’m in the digital industry and working for a company that’s grown despite the recession. Email marketing has had a phenomenal rise over the past decade to become king of communications. There’s been many key milestones (the first multipart mime email, the first billion emails sent, scheduling emails, API development, split-testing etc) but it reads as a rather geeky ESP history, so my first Top 10 is: Why I’m glad I jumped on board the email gravy train:

1. ROI is exceptional

DMA research  shows email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. It outperforms all other DM channels.

Datran’s 2009 marketing and media study placed email as the top performing ad channel.

 2. Spend is increasing

More than 70% of marketers will increase spend on email in 2010, according to the DMA.

 3. It’s data driven:

I’m a closet data geek and email is the most trackable of direct marketing channels – a vast array of actionable campaign data can be used to refine approach and underpin…

 4. Advanced targeting:

Today’s email systems have evolved to allow integrations with CRM databases, web analytics and eCommerce system, with tools to allow on-the-fly personalisation and dynamic content based on preferences, behaviour and engagement.

 5. It’s universal:

B2C/B2C, cross-sector, all over the world – email’s strength is ubiquitous.

 6. It’s regulated:

Contrary to popular belief, we’re not spammers: since the Data Protection Act of 1998 and the CAN-SPAM Act of 2003, email is legitimised as ‘Permission Marketing’, requiring a clear opt-in. ISP’s now collaborate with ESP’s to clean-up the industry, flush out spammers and get elicited emails through to inboxes.

 7. It’s fast-evolving:

In the past five years I’ve seen the outsourcing argument overcome, an array of new sophisticated campaign tools and a seismic shift as marketers move from a blast-mentality to a one-to-one lifecycle dialogue of targeted triggered messages.

 8. It’s a relationship tool:

Email builds loyalty and engagement when employed as a core channel in CRM strategies, rather than just a bolt-on sales tool – Welcome/nursery programmes, post-purchase transactional messages, special offers for most loyal customers and reactivation attempts for the unengaged, can combine to drive a quality relationship with subscribers.

 9. We’re getting much better at it:

Email is a bit like Marmite but people are coming round (like, don’t use too much and have it on some quality toast..) The challenges facing the email industry are well-documented: inbox clutter/junk, declining response, deliverability, lack of resource allocated to email. But as the Top 10 points above become widely accepted at board-level, we’re given more scope to help clients and collaborate on a far more effective email strategy.

 10. It’s (quite) good fun:

We have a jolly time here at eCircle Towers and enjoy the often-incestuous machinations of a competitive industry sector, as well as working with bright young(ish) things in marketing teams.

Next decade: email will not die

Enough evangelising: the industry certainly presents many obstacles and it’s definitely not plain sailing being an ESP. Many commentators, perhaps annoyed at email’s quiet ascension, are gleefully predicting the decline or even total death of email in the next decade. But just as email didn’t kill postal mail, RSS didn’t kill email and social networks like Twitter won’t bring about its demise either. Email is like a zombie, it just won’t die (Social Networks are vampires; they’re really hot right now!). It continues to innovate, integrate and complement all other forms of marketing. We’re now all swimming in one great big sociably-networked pond and email is the hook by which online marketers reel in their fish – it’s used for social alerts, invites to connect, transactions, user-generated content, surveys, and so on. I can appreciate that under-25’s love the immediacy of one-to-many status updates or IM for quick banter, but you can’t use Facebook or Linked In to send a personal and credible message (unless you are a recruiter, and that’s a dubious approach anyway).  My Top 10 Future Trends league table follows shortly so watch this space…

In a great marriage of content and form, Brooklyn-based junk shop beatmakers Javelin are putting their remix skills to use on your record sleeves. For their upcoming 12″ release, “Number Two” (Feb 16 on Thrill Jockey), the duo is having fans send in empty record sleeves from their collections to be decorated by the band. Once jazzed-up Javelin-style, the sleeves are sent back, their new record neatly tucked inside. Playing user generated content wisely and leveraging the current fascination with high-touch, handmade, and cutsomized objects as brand souvenirs of sorts, the duo more importantly echoes their own musical philosophy and rummage-through-crates ethos: take someone else’s something old, make it their own, send it back into the world a strange and beautiful thing that’s greater than the sum of its parts. With all the sturm und drang about music in the digital age, it’s clear from Javelin’s media arts-savvy foray into packaging-as-medium that there are still plenty of innovative ways to engage meaningfully with audiences, to bring the brand (the band?) experience home organically.

Check out past examples here. For more info, head on over to Pitchfork.

Marchex has a terrific reputation management platform and tool, which I wrote about here and here. From my earlier post:

The tool can be used to determine where business listings exist online and how consistent and complete they are; but it’s most valuable, as the name suggests, to track reviews and what’s said about a business. SMBs can also compare themselves to others and direct competitors. And there’s the ability to share reviews via Twitter, Facebook, etc, which takes this beyond simply a monitoring tool into the realm of outbound marketing . . .

The company is seeking additional small business beta testers for the platform. This is a great opportunity for SMBs to try this out and provide feedback.

Here’s where you’d register to participate in the beta program.

 Peter Davies of AHA MEDIA films Mayor Gregor Robertson speaking at Uncovering Vision Art Show at Union Gospel Mission’s’s Maurice McElrea Place in Vancouver Downtown Eastside on Friday Nov 20 2009

What: Uncovering Vision: A Discovery of Art Forms by Men and Women on the Downtown East Side, sponsored by the East Side Culture Crawl. Opening will be attended by many of the featured artists, Mayor Gregor Robertson, Photographer Kevin Clark, Artist Pamela Masik, and others.

When: Opening Friday, November 20th at 4:00pm; show runs Friday, Nov. 20th 4pm-10pm, Saturday and Sunday 11am-6pm

Where: Maurice McElrea Place, 361 Heatley Ave, Vancouver.

The following photo and video is of Mayor Gregor Robertson speaking at Uncovering Vision Art Show at Union Gospel Mission’s Maurice McElrea Place

This was filmed by Peter Davies of AHA MEDIA on a New Media camera – Panasonic DMC-ZS3. AHA MEDIA is about exploring mobile media production through New Media cameras. For a better quality version of this video, please DM April Smith Twitter.com/AprilFilms or Facebook.com/AprilFilms

Please see 42 photos of the Uncovering Vision Event on our Flickr

http://www.flickr.com/photos/ahamedia/sets/72157622870449682/

The BBC’s technology correspondent Rory Cellan-Jones recently came to give a talk entitled: Typewriter to Twitter for Cardiff University journalism students. In the lecture he discussed how journalism has changed since he began his career in 1983, and what it looks like now  in 2009.

Rory explained how audiences back then were taken for granted by TV execs as people could only really choose between two stations – in addition to no internet, Sky or cable TV – so they were almost guaranteed a large audience. He discussed that audience members were also seen as mad with station staff not really taking any notice of them when they contacted the station. One thing that surprised me was his scepticism of any original journalism going on in the 1980s – he said staff read newspapers earlier in the day, then reported that news later in the morning.

A couple of decades later and things are quite different. No audiences are taken for granted anymore as there are too many channels and media platforms all fighting for their share. The way we consume news is different too. A lot of people read news via the internet, which they can currently do for free, and they have 24 hour access. In present times there is so much choice that competition pressure has raised the quality of the main broadcasters – but with the rise of citizen journalists it has led to questioning of their output too.

So the world of journalism has changed a great deal with one glaring difference between now and the 1980s being the audience is no longer taken for granted. In fact audiences now actively take part in stories by providing User Generated Content or blogging, tweeting about events when they occur  TV execs can no longer see as them as mad but perhaps more of a competition.

AHA MEDIA attended an exclusive meet-and-greet with Vancouver Canucks legend Trevor Linden, to coincide with the launch of the LG Concierge Advantage, a new digital signage program specially design for the Canadian retailers at the Pan Pacific Hotel in Vancouver

“The LG Concierge Advantage combines not only LG’s cutting-edge display technology but customized solutions for leasing, servicing and financing—a true team effort. We’d love to give you a sneak peek at some of this technology and then get an autograph and have your picture taken with Trevor, who is on-hand to help celebrate the team approach that LG Concierge Advantage embodies. The BC Hospitality Expo trade show opens at noon on the day of this event so our meet-and-greet with Trevor will be the perfect lead-in to your 2009 Expo experience.”

———————————————————————————————————————————————————

Both Peter Davies and April Smith of AHA MEDIA were absolutely honored to meet Trevor Linden!  ”One of the highlights of their lives!”  Much appreciation and humble thanks to LG Canada and Trevor Linden!!

Date: Monday, November 23, 2009

Time: 11:15am-Noon

Location: Pan Pacific Hotel, 300-999 Canada Place, Vancouver, BC

More details about the LG Concierge Advantage program can be found at

lgcommercial.ca/

Google’s going to include coupons in mobile distribution of local business information on Place Pages. I’ve written up the announcement on Internet2Go:

Google has had a big opportunity in local coupons that it has largely neglected perhaps until now. But now Google is making a push into mobile distribution of local coupons for small businesses.

According to the Google LatLong blog, when local businesses create coupons through the Google Local Business Center those offers will be shown automatically on Place Pages for local businesses accessed via mobile devices (smartphones). Accordingly, just like paid-search ads, mobile coupon distribution is an opt-out according to the FAQs on the site . . .

Google could have “owned” the online coupon space but it has failed to be very aggressive in this area for reasons that aren’t entirely clear, although there’s no revenue that flows as a result of coupon creation by local businesses.

Now, recognizing that mobile users are interested in deals, Google is doing mobile distribution of local business coupons. It has to get the businesses to create them in the first place (still something of a challenge) but the PC-mobile distribution will surely raise the profile of coupons at Google.

And consumers are very clearly interested in mobile offers. Here’s data from a recent Compete survey of 970 US smartphone users (but there’s much more like this), which reflects their interest in offers or coupons on the go:

Julian Turner, the CEO of Electric Word made the second Key note speech at the Sipa conference. He began by asking how many of the delegates thought their business was a “digital native” rather a digital migrant. Just two hands claimed to be native and the conclusion is that most media businesses are the same. No wonder media companies are struggling to understand what is happening to them.

Back in 1999 what we now call the SIPA conference was called “Newsletters 1999″ and since then the organisation has had three different names. The rate of change has been huge and the impact is that the markets we operate in are a mix of opportunity and fear. The dotcom bust in 2000 bought media companies some time and relief (but I wonder if most media companies wasted that time and are only now, in teh middle of a crisis, dealing with the issues).

One of the problems that digital migrants have is understanding and learning a new language and what it really means. We no longer talk about journalism, we talk about content. We talk about users not readers and thesse terms are not directly interchangeable.

Content is king, was the mantra of the early digital revolution. But content as a concept has changed its meaning. Content is no longer made by us. It is not distributed by us and it often isn’t words. No wonder the migrants struggle. Turner argues that content is a raw material not the end point of our endeavours. The question we have to answer is what to do with content and how to “productise” it.

There are three stages to content development.
1) Basic Content – making free and paid content available to users.
2) Digitally enhanced content – more niche, faster, updateable, UGC
3) Premium paid access – Tools, data, closed communities

Similarly there are three ad stages.
1) Basic – print ads onine, online display and simple classified
2) Digital Appropriate – Contextaul, affiliate deals, targetted ads
3) Monetising relationships – Surveys, sponsorship, databuilding, ecommerce

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• The One-Minute Journalist Guide To Understanding The Internet (masternewmedia.org)

Collective intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals. That’s the definition given by Wikipedia. It can be defined as a form of networking, possible by the rise of communications technology especially Web 2.0.

People interact with each other and can create their own content on Wikipedia. I use it  very often when I want to know a quick definition or meaning of any topic. Wikipedia’s 14 million articles (3.1 million in the English Wikipedia) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. That’s the nice, but also the disturbing side of it. It’s a good and beautiful thought that people around the world can share their knowledge trough articles on Wikipedia. But that doesn’t make it a hundred percent trustworthy. Anyone can write something down and twist the facts or saying it the wrong way. But still I think Wikipedia is a handy encyclopedic reference and also a updated news resource because recent events can add quickly to an article. You don’t have that with the book versions. My advice though is to double check the information you found on Wikipedia with other resources but when you do Wikipedia can help you in every direction.

Il gruppo, composto da Serena Leggieri e Elisa Bordoli, ha analizzato alcuni servizi di backup online.

Il backup altro non è che una copia dei dati personali effettuata su differenti supporti di memoria tesa a garantire gli stessi dati da eventuali furti, smarrimenti, danneggiamenti.
Il backup online è un servizio gestito da un software che si installa sul proprio computer ed effettua l’archiviazione dei file attraverso connessione ad Internet sicura su server remoti.
Nella presentazione, riportata qui sotto, vengono mostrati i vantaggi del backup online rispetto alle classiche tecniche di backup.
La parte principale del lavoro è stata quella di analizzare alcuni dei più famosi servizi (Carbonite, Memopal, ADrive, Dropbox), mostrando anche che è possibile affiancare al semplice backup anche altri servizi come la condivisione dei file salvati con altri utenti.

Il gruppo, composto da Marco Lombardo, Jacopo Masi e Emanuele Sangalli, ha fatto un’approfondito studio comparativo tra questi due Social Network: estremamente diffusi e usati, ma al di fuori nella nostra quotidiana realtà.
Il primo è infatti diffusissimo in Brasile, mentre il secondo in America latina ed India.

Qui di seguito riportiamo le slide della loro presentazione.

It has been an interesting week in Ireland, when the passion of football and the reality of flooding provided a distraction from the economic crisis and upcoming budget. It has been an interesting week also in watching these news stories unfold in new ways.

The elite class of journalists and media hacks are being supplanted in their role as purveyors of news. They are being replaced by often anonymous  individuals, empowered with new technologies that allow them to become influencers of common opinion in a very short space of time. The public are transitioning from passively consuming news to participating in shaping and reporting it.

In reality we continue to do both – consume and participate. Yes, we do still watch TV, listen to the radio and read newspapers. But instead of expressing our views in our small physical circles we are expanding our spheres of influence immeasurably.

A dejected Irish team salute their fans. Photo from Flickr courtesy of smemon87 (CC)

On Wednesday night a travesty occurred as Ireland felt cheated out of a potential victory over France with Thierry Henry’s obvious handball. Outrage was felt immediately in homes, bars and clubs all over the country, but simultaneously it was spreading like wildfire online.

A recent phenomenon has seen many who are watching or attending events, record and report their views on Twitter. By using a shared reference (hash tag), anyone can see everyone else who is tweeting thus creating a self-forming community of participants. The shared tag on Twitter on Wednesday night was #frairl and the community consisted of both Irish and French. The outrage was palatable on Twitter and the #frairl tag was soon accompanied by #cheat. Thierry Henry’s own Twitter profile, became a focal point for outrage. This account has since been shut down by Twitter as a result of “strange activity”.

Within minutes new Facebook fan pages were established seeking to galvanise fans behind a common cause. One such page, the “Thierry Henry should Apologise to Ireland” page had 600 fans within a few minutes, and after just three days has nearly 25,000 fans. In the aftermath of the match, Facebook has become a platform for sharing information, news and expressions of disgust and outrage.

Very quickly, the footage of the Henry incident was uploaded onto YouTube. Within the first three days the top 5 home-made videos have been watched almost more than 2.2 million times.

Bloggers blogged, bulletin boards buzzed, new websites were established, petitions were signed, Wikipedia was updated and even a computer game was developed.

Traditional media outlets reported on the match and the aftermath, but I’m very tempted to say so what! The user-generated content and activity has been streaming through much more quickly and has been far more engaging. Sure the production quality is often inferior and the accuracy isn’t always spot on, but then our expectations of this new world or user-generated news and buzz are different.

The traditional elite class of journalists don’t like this. A passing comment from a national radio commentator the next morning reporting on the hive of activity on social media the previous evening ended his report with a telling “have they nothing better to do?” Of course they are right to feel threatened. Their world is changing and if they don’t change with it they will be left behind.

It is encouraging to see initiatives such as the soon to launch journalist.ie which is a new website aggregating posts from Irish journalists who are blogging. It sets out to “select and share quality content written by journalists and area specialists”.

I’ll leave the last word to Mark Little, a Montrose golden-boy, who is to take twelve months leave of absence from his day job to set up a global online news service that will seek to bring together quality news reporting with social media. Mark is a recent convert to social media and attributes his awakening to the speed at which he saw breaking news on protests in Iran stream on Twitter. In a recent interview with Media Contact, Mark explains that “news is no longer a product you can sell; it is a process in which people expect to take part.” Too true.

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When the war between two of the most secretive countries in the world broke out in 1980.  The people of Iran and Iraq relied only on the official press of the state. While the countries have a large history of newspapers and internal debates that go back to the coffeehouse tradition, during these times there was no free press and forming  your opinion against the rulers of the time proved to be a dangerous affair.

Though Iraq is now “liberated” and free of a dictatorship,  signs are becoming evident that the growth of free speech is on the right path but far from comparable to media in the west. However Iran with its islamic revolution is still miles away from reaching this point. The traditional media is still being censored in the country and foreign media like the bbc’s Persian version of its website, are still blocked for users in Iran.

This year however it became clear that Iran itself was in a technological driven revolution with the aim of spreading local stories about protests to a global audience. This while the government of Iran is doing all it can to block social networking sites like Facebook and Twitter. Almost all the time with the help of the western companies supplying the infrastructure for this “firewall”.

At the student protests during their latest elections and even this week again, Iranians were sending their video, pictures and reports to blogs, social networking sites and youtube. CNN had noticed this shift in news gathering and at that point invited everyone from Iran and who had a opinion about the country and its politics to share their thoughts on their website. The I-reporters were born and found themselves at the frontline of newsgathering, also creating a large list of questions that go with this phenomenon.

Are these “journalists” independent?

How would one rate the quality of news?

Is CNN asking them to put themselves in harms way?

Is there a gap between the “elite” that has internet and can report and the experiences of people without these means?

How to filter through this sudden large stream of reports?

Many people have been thinking and working for some time to find a way to get friends and so-called influencers to advertise on behalf of companies or promote corporate messages to their followers or networks. The idea is to find a mechanism or system to mimic word of mouth at scale, using existing social networks for distribution.

The NY Times covers two such startups: Likes.com and Ad.ly. The idea of bloggers getting paid by sponsors or advertisers is fine. Blogging takes lots of time and I support the idea of people being able to pursue it. Problems start when surreptitious affiliate sales or advertising start to “infect” the social graph. The article points out that disclosure is the key to all this:

Ted Murphy, the C.E.O. of Izea, now a 30-person business backed by $10 million in venture capital, said the company initially “made a big mistake” by not setting disclosure standards for publishers and advertisers. Today, ad networks promote their standards; Izea’s ads on Twitter are typically demarcated with signifiers like “#ad” or “#sponsor.”

There are ways, along the lines above, to manage all this. But there’s a larger “philosophical” objection here about ads starting to “cannibalize” the social interactions among people on these networks.

If someone I don’t really know makes a pitch (directly or indirectly) for a product or service it’s something like a celebrity endorsement. (Indeed, Ad.ly appears to be substantially about inserting ads into celebrity tweets.) I don’t care so much, although it may be annoying. But if professional contacts, acquaintances and even friends start sneaking commercial messages — even if they’re disclosed — into my stream of updates and feeds I’m going to start blocking or “unfriending” those people pretty quickly. They will start losing credibility with me and in general.

Wouldn’t you similarly be annoyed or find this pretty objectionable? Or would it simply be a matter of disclosure for you?

Did you ever go to work and everyone was talking about this “hilarious video”? Did you ever want to listen to the new song of your favourite artist, but neither did you want to download it illegally, nor did you have the time to buy the CD? What do you do when you want to share the video of your brother’s wedding with friends and people all over the world?

Right, you go to YouTube.

Now, what is YouTube and how did it become so big? YouTube is a video sharing website that was first launched in 2005. In 2006, YouTube was bought by Google Inc. for the substantial amount of US$1.65 billion. Ever since then, YouTube seems to grow without limits.

Let’s look at what caused the growth. First, let’s take into account that YouTube is hardly the first company to let users share their videos. Google video, for instance, seemingly offers the same service; it even looks a lot like YouTube. However, despite a big head start, it never achieved this enormous growth.

Apparently there are two reasons for YouTube’s success. Firstly, the desire of people to share video clips with each other. And secondly – you will know that if you have ever tried other video sharing sites – nobody made it easy until YouTube.

While the virtually viral spread of some video clips has led to overnight fame for some, it left others in disgrace and embarrassment.

Altogether, in my opinion, YouTube is great tool which will not stop growing bigger and bigger in the near future.

Today’s event technology has the ability to engage audiences beyond your meeting, conference or event.

Consider Chalkbot. This tool allowed the virtual audience (those at home) to share messages of hope and join Lance Armstrong and Livestrong in the Tour De France. Chalkbot collected text messages and chalked them on the street along the Tour de France route. Watch the video here:

Bottom Line:

From time-to-time, your passionate members and raving fans will not be able to attend your events. While that is a pity – you don’t have to ignore them. Channel your Inner-Chalkbot and find ways to include these people!  You don’t always need sophisticated interactions – a simple text message will do.

Twitter is a phenomenon. Simple, as well as intangible. The concept of the so-called micro blogging is easy: short messages, that contain a maximum of 140 characters can be sent via mobile texting, instant message, or the web. However, one questions remains: Why should we use micro blogging?

As I have been reading through loads of different messages – or “Tweets” – I found most of them being completely irrelevant. A lot of them would say “Just woke up”, “Walking the dog” or even “Be right back”.

Now, is it really necessary or useful  to share your every  thought, your life and your sensitivities with the rest of the world? Or is Twittering just a pathetic attempt to strive for self-affirmation?

On the other hand, Twitter offers companies, journalists, politicians and other professionals a whole new way of communicating with the rest of the world. Nevertheless, those serious or professional Tweets remain more of an exception than the rule.

Twitter, with currently over 300 million members, seems to be the biggest hype on the net. The eagerness of people to connect with each other, and the simplicity with which Twitter allows them to, has made it the most popular community network online. Anyways, where did our sense of privacy go? Do we really want to bother the rest of the world with our personal problems?

Finally, we should ask ourselves this: did our need for interpersonal communication really decrease to 140 characters?

Twitter’s COO Dick Costolo said this morning at the TechCrunch CrunchUp event that he felt the “geo opportunity” was “huge.”

The location-stamping or geocoding of content and the release of that data to third parties (online and in mobile) will unleash a wide range of creative applications and expressions for local tweets. Indeed, Costolo emphasized that mobile would be a prominent use case for this location-oriented data. That’s clear, as people look to Twitter-enabled local-mobile apps to find out who’s around and what’s going on.

Accordingly Twitter changed its tagline from “What are you doing?” to “What’s happening?” This intrinsically lends itself to location-oriented tweeting. 

With appropriate controls and filters Twitter becomes more viable as a “local search engine.” Right now there’s too much noise. To date some of the apps that have tried to ground Twitter data locally have simply located Twitter users on maps or augmented reality apps. Now the tweets and content itself will be capable of being located and can help “annotate” places (see Flook). 

Twitter and its ecosystem could also potentially could develop further in the Q&A arena. Some people ask questions on Twitter but the results and responses are inconsistent. Location-filtered Twitter communities could start to use the service to find out all kinds of information about things, places and events. There are also a ton of marketing implications, from analytics to enabling businesses to target broader groups of people in their service areas. 

I see lots of creative potential here and am eager to see how these applications play out in the next several months. 

With this move Twitter — or the Twitter data more properly — will likely become a significant player in local. All the traditional local players and competitors should be thinking about how to tap into this data to enhance their own existing services or to build new ones on top of this information.

If you’re not in the room, you can watch the entire “Real Time CrunchUp” on UpStream TV. There’s going to be lots of interesting conversation, including about location and “geo-streams.” 

Here’s the link. You can also click the video below. 

You can also follow the discussion on Twitter at #crunchup.

User generated content (UGC) is the most economical way to add content to your site, promote your product or service in a way that’s meaningful to your users/customers, and take engagement way beyond a two dimensional marketing campaign.