Tags » Value 2

Dynamic Ecosystems of Value

Dynamic Ecosystems of Value
Josh Bernoff

American Marketing Association
Marketing News

Is your company digital? If it’s a financial services company, of course it is. These days, finance is mostly about moving bits around. 80 more words

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The Data Hurdle

The Data Hurdle
Florian Kahlert

American Marketing Association
Marketing Insights

Advertising, accountability and the Big Data challenge.

As we start 2014, it is probably safe to say that all Fortune 500 companies have Big Data initiatives under way. 80 more words

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Unpacking What a Relationship Means to Commercial Buyers

Unpacking What a “Relationship” Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience
Christopher P. Blocker, Mark B. Houston and Daniel J. 164 more words

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Blue Cat Gets What He Needs - Not What He Wants

Blue Cat likes his music. He’s particularly partial to the band Evanescence and the musical Wicked, but he listens to lots of things. And so he needed a music player so he could listen to his tunes on the go. 310 more words

Value

Prioritize Happy

Have you noticed how busy life can get? Responsibilities and appointments and commitments and errands and projects and meetings and a bunch of other words that sound really….umm… grown up, all start to snowball and suddenly you find yourself at the point of no return. 181 more words

A Few Of My Favorite Things