Tags » Value 2

Surprising New Insights about How Consumers Search Online

Surprising New Insights about How Consumers Search Online
Bart J. Bronnenberg, Jun B. Kim, and Carl F. Mela

MSI Articles | June 20, 2014

A recent study finds that consumer search for durable goods is more extensive, focused, and informative of choice than is commonly reported, suggesting new strategies for marketing intervention. 72 more words

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Using Customer Journey Maps to Improve Customer Experience

Using Customer Journey Maps to Improve Customer Experience
Adam Richardson

HBR Blog Network | November 15, 2010

A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. 94 more words

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Christa Black

This past weekend I had the opportunity to tune into the Jesus Culture Conference in LA and it was AMAZING.  Actually saying it was amazing really doesn’t do it justice.   277 more words

2014

Voice of customer analytics

Voice of customer analytics – A game changer in the era of social media explosion
Anil Chawla, Verint India

InformationWeek | Perspective | Social | July 24, 2014… 140 more words

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Try

Wait a second,
Why, should you care, what they think of you
When you’re all alone, by yourself, do you like you?
Do you like you? 67 more words

Beauty

How We Transformed Marketing at Electrolux

How We Transformed Marketing at Electrolux
MaryKay Kopf and Fred Geyer

HBR Blog Network | June 30, 2014

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. 102 more words

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Why Customer Satisfaction Still Matters

Why Customer Satisfaction Still Matters
Kenneth L. Strickland

AMA Marketing Insights

How attitudes, opinions and beliefs come together to form the basis for brand loyalty​. 111 more words

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