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Blogs about: Value Acceleration

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Seven Steps To Value Acceleration (Part 5)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the … more →

Value Acceleration

Seven Steps To Value Acceleration (Part 5)

Mitch/Ralph wrote 5 months ago: When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take … more →

Tags: Marketing, Differentiation, KOTLER, marketing's role in new product development, New Product Development

Seven Steps To Value Acceleration (Part 4)

Mitch/Ralph wrote 6 months ago: When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take … more →

Tags: Marketing, Differentiation, iPhone, iPod, Price, Pricing

Seven Steps To Value Acceleration (Part 1)

Mitch/Ralph wrote 8 months ago: When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take … more →

Tags: Process Management, Marketing Process, marketing/sales process, Sales Process

Listen to our radio interview ... free

Mitch/Ralph wrote 2 years ago: Ralph and Mitch were recently interviewed on a business radio program on their views of the current … more →

Tags: interviews, Marketing accountability, Marketing Process, Marketing ROI

Long-term value vs. short-term value — 1 comment

Mitch/Ralph wrote 2 years ago: The current issue of Business Week has a story on the rise of sovereign funds (funds controlled by a … more →

Tags: investment timeframes, sovereign funds


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