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Blogs about: Value Proposition

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Cash Management: Today's Top Marketing Issue

Charles Pavia wrote 2 days ago: The Challenge Today’s business environment is confusing, filled with more choices, more complexity a … more →

Tags: Articles, Marketing, Finance, margins, cash flow, Strategy, Sales, Pricing, Profit

Creating Value – Differentiation and Customer Alignment

Charles Pavia wrote 1 week ago: View this document on Scribd All contents © copyright 2009 by Charles Pavia. All rights reserved. No … more →

Tags: Creating Value, Marketing, Finance, margins, cash flow, Strategy, Sales, Pricing, Profit

9 (And More) Secrets Communicators Will Never Tell You4 comments

Robert Holland wrote 1 week ago: A friend and professional colleague e-mailed me this week with what she called a “blog-worthy … more →

Tags: Employee Communication, executive communication, strategic communication, CEO column, CEO letter, communication consulting, communication secrets, Corporate Hallucinations, executive speeches

CASE STUDY | GO.TO.MARKET STRATEGY. Launch planning in a multi-brand e-commerce venture.

amenalum wrote 1 week ago: SITUATION A successful commercial printing firm, seeking to leverage its capacity in a volatile busi … more →

Tags: Case Studies, GoToMarket strategy, Brand, Web, Planning, Go-to-Market, e-commerce, B2C, Strategic Planning

iTunes v Amazon MP3

Seth wrote 1 week ago: Sorry Apple.  I know you made my iPod.  I like it a lot.  I like iTunes too. But, when a competitor … more →

Tags: Competitive advantage

Blockbuster

Seth wrote 1 week ago: Oops.  I paid an extra $5 on my list visit to Blockbuster to upgrade my membership.  It seemed like … more →

Tags: Competitive advantage

Developing an effective and well written value proposition

christinapomoni wrote 1 week ago: In today’s competitive market realities, consumers have become more sophisticated and they are … more →

Tags: Marketing

Using context and free puppies for more memorable messages

L Shirman wrote 1 week ago: Better than "Please Don't Touch" Pam Fox Rollin, Executive and Leadership Coach extroa … more →

Tags: Messaging - Marketing, Value Propositions, messaging

Greetings from Kolkata, India!

Kovair wrote 2 weeks ago: Jhilam Nandi, Head of India Sales and Marketing, informs a curious visitor at the booth about the va … more →

Tags: technology, Software, ALM, ITSM, ITIL, project management, Applications Lifecycle Management, IT Service Management, Kovair

Your Email Signature6 comments

robewanow wrote 2 weeks ago: Needless to say email communication is inescapable whether you use it for personal communication, bu … more →

Tags: Branding, Job Search, Job Search Tools, Personal Branding

The Interim Management value proposition

instituteofinterimmanagement wrote 2 weeks ago:   This definition of the Interim Management value proposition was devised within the discussion … more →

Tags: IIM LinkedIn group article, interim management, LinkedIn

Shaping The Customer Experience For Profitability

Michael Zobel wrote 2 weeks ago: In mature markets with fierce competition there are usually two broad strategies to foster growth an … more →

Tags: Customer experience, Consolidation, Profitability, customer-driven organization

Marketing: It's about Features and Benefits right?

Integrati Marketing Consultant wrote 2 weeks ago: Marketing has always been a way for business to be able to look at a given market and structure a wa … more →

Tags: Positioning, value positioning, demand creation, Features and Benefits, Marketing 101, points of difference, Points of Parity, Robert Capps, Wired.com

4 Tips for a High Impact Value Proposition3 comments

Seth Kahan wrote 2 weeks ago: When you tell potential clients what you do, you want to capture their attention and make them lust … more →

Tags: Marketing

tête-à-tête: Alexander Von Keyserlingk "Slowretail"

72smalldive wrote 2 weeks ago: The first time 72 Smalldive learned of Alexander von Keyserlingk was through his blog site  “Slowret … more →

Tags: tete-a-tete, retail space, sustainability, slowretail, Fair Trade, organic, Retail Consulting, GAP Berlin, Tauentzienstrasse

You can thrive in, not just survive, an economic slogging!21 comments

careertrend wrote 3 weeks ago: As co-coordinator with my colleague Miriam Salpeter, I am pleased to participate in our second round … more →

Tags: career management, executive resume, Job Action Day, job research, Job Search, Job Seekers, jobsearch, Marketing, professional resumew writer

Think Like Your Customer

Steve Robins wrote 3 weeks ago: The Key To Solution Marketing: Understand the Customer By: Steve Robins I came across a great blog p … more →

Tags: Information, messaging, solution marketing, Solutions, How to Use the Secret Desires of Your Customers, michael martine, Remarkablogger, Understand the Customer

Know Your Value Proposition

Kim Blanton wrote 3 weeks ago: The very first step in attracting clients takes place in your head. It has to do with your mindset a … more →

Tags: Benefits, Value

Now that you have one – Use it2 comments

mikekleis wrote 3 weeks ago: We have talked about how to create a strong customer value proposition for your business before and … more →

Tags: Marketing, Strategy & Marketing, Strategy, Mike Kleis, Positioning


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