Blogs about: Value Propositions
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Diabetes Facts From The ADA
November is Diabetes Month from the American Diabetes Association. You can learn more at www.stopdiabetes.com. From their fact sheet, here are some key facts. Prevalence Nearly 24 million people have … more →
Enabling Healthy Decisions
Stop Humping My Leg?
Jim Jacobus wrote 1 week ago: A great blog post from Chris Brogan … Wish I had written this but I didn’t. Love the poi … more →
Using context and free puppies for more memorable messages
L Shirman wrote 2 weeks ago: Better than "Please Don't Touch" Pam Fox Rollin, Executive and Leadership Coach extroa … more →
Diabetes Facts From The ADA
George Van Antwerp wrote 3 weeks ago: November is Diabetes Month from the American Diabetes Association. You can learn more at www.stopdia … more →
24 Hour Pharmacy - Yes or No
George Van Antwerp wrote 3 weeks ago: It’s interesting to watch one of the local Walgreens pharmacies go back and forth on this issu … more →
Selling to CIOs
Stan DeVaughn wrote 1 month ago: Couple of months ago, I weighed in on topic familiar to just about all of us: B2B cold calls epitomi … more →
Don't Let A Good Crisis Go To Waste! 3 Things Top Sales Pros Can Do Right Now To Grow Their Business!
Jim Jacobus wrote 1 month ago: This is the first webinar in our October “GladiatorU” series of webinars. Today we talk … more →
Value Propositions for Tool Integrations Whitepaper
Kovair wrote 1 month ago: Dear Friends of Kovair, Here’s a whitepaper that I recently wrote in response to a potential c … more →
Patient Choice in Health IT
George Van Antwerp wrote 1 month ago: If you don’t follow Susannah Fox’s research and presentations, you should. She works fo … more →
"Insights" Gone Wrong
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George Van Antwerp wrote 1 month ago: There is a great “cartoon” at the end of the recent Fast Company magazine that gives an … more →
Mail Order Pharmacy - Good or Bad (Two Surveys)
George Van Antwerp wrote 2 months ago: I love when two parties (both with their own agenda) publish data that clearly shows that they are r … more →
Marketing Content That Works: 5 Pitfalls to Avoid
Kristin Ambory, VP Client Services wrote 2 months ago: We all know that content is king. For B2B marketers, it’s especially true. Good B2B marketing conten … more →
B2B cold calls epitomize the gap between sellers and buyers
Stan DeVaughn wrote 3 months ago: When you think about it, it’s pretty obvious. Seven out of ten B2B customers say they need to … more →
Marketing with Strong Value Propositions
leadershipdevelopmentprogram wrote 3 months ago: Want to know your communication style? Take our Straight-Talk Survey. Discover our leadership tools … more →
Phone Calls Improve Quality of Life
George Van Antwerp wrote 3 months ago: “Asking nurses to reach out to people who have advanced cancer – even if only by phone … more →
Let your customers write your next communication
Kristin Ambory, VP Client Services wrote 3 months ago: You’ve been working on your new product or service for months. Or maybe years. You’re re … more →
My Healthcare Strategy For Obama
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George Van Antwerp wrote 3 months ago: So, this is getting messy quickly. Support is waning. The public is confused. It’s time to … more →
Using PR and social networks to get qualified leads
Stan DeVaughn wrote 3 months ago: To say that the tactics of the PR world have changed in the 21st century is the understatement of, w … more →
Competitive Advantage – Make Your Strategic Plan Your Launching Pad
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Al Walsh wrote 3 months ago: An excellent article by a fellow business advisor which stresses the need for solid strategic planni … more →
22:1 ROI on Specialty Refills / Adherence
George Van Antwerp wrote 3 months ago: I always get very skeptical when an ROI goes above 3:1 so I was a little shocked to do some retrospe … more →
