This is a sequel to my last post, because once I finally got a hold of the folks who issued the press release, I found there was almost no actual news in it. The release in question detailed two items… more →
JargonMasterSimon Sharwood wrote 1 week ago: This is a sequel to my last post, because once I finally got a hold of the folks who issued the pres … more →
Simon Sharwood wrote 5 months ago: I’ve been thinking lately about the interface between PR and customer service, in the context … more →
Simon Sharwood wrote 1 year ago: I spent two days last week at a conference. It was generally interesting but a massive commitment of … more →
Simon Sharwood wrote 1 year ago: Press releases are the most predictable documents in the world. They contain little or no news, plen … more →
Simon Sharwood wrote 1 year ago: I use Windows. It’s actually pretty good. XP, anyway. So I am no Mac fanboi. But in the last w … more →
Simon Sharwood wrote 1 year ago: Earlier this week a PR company offered me an interview with their client, which is about to release … more →
Simon Sharwood wrote 1 year ago: Let’s talk about how freelancers can get you into publications where the staff are unreceptive … more →
Simon Sharwood wrote 2 years ago: What’s the old saying? There are lies, damned lies and statistics? That’s the way I feel … more →
Simon Sharwood wrote 2 years ago: PR firms are, in my experience, generally very keen to promote their pro-activity. Back when I did P … more →
Simon Sharwood wrote 2 years ago: A couple of weeks ago, I attended an event at which, as things wrapped up, the visiting V(i)P said h … more →
Simon Sharwood wrote 2 years ago: Here I am in Saigon Ho Chi Minh City. My plane is running late, which I think is about to really mes … more →
Simon Sharwood wrote 2 years ago: (15 minutes after the advertised start time) “Hi and welcome here today. We’ve got some … more →
Simon Sharwood wrote 2 years ago: I got a call last week from Media Monitors, asking if I would like to be included on their media rel … more →
Simon Sharwood wrote 2 years ago: I’ve been thinking about credibility this morning, in light of a couple of recent pitches in w … more →
Simon Sharwood wrote 2 years ago: Over the years, I have had all sorts of mad ideas pitched at me as sensible bases for stories. But s … more →
Simon Sharwood wrote 2 years ago: One of the most consistently astounding things in my work is the fact that the overwhelming majority … more →
Simon Sharwood wrote 2 years ago: PR: Hi Simon, our client the big important security vendor is releasing a report based on their new … more →
Simon Sharwood wrote 2 years ago: Last week a prominent software-as-a-service CRM vendor got heaps of coverage with their sale to a fo … more →
Simon Sharwood wrote 2 years ago: A few stories in print today. Three are in the AFR’s Innovations supplement and therefore har … more →