Blogs about: Vertical Ad Networks
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Pride goeth before a fall: consumer magazines talk about building an ad network
According to Advertising Age, rival consumer magazine publishers are talking about working together to build an ad network in order to offer competitive reach compared to other ad networks. Foremost … more →
Burst Media Company Blog
Pride goeth before a fall: consumer magazines talk about building an ad network
Jarvis Coffin wrote 1 month ago: According to Advertising Age, rival consumer magazine publishers are talking about working together … more →
Chewing on media's next wave - Part II
Jarvis Coffin wrote 4 months ago: Further to the post in this space earlier this week (“Chewing on media’s next wave … more →
Chewing on media's next wave
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Jarvis Coffin wrote 4 months ago: Jon Friedman talks about the early going at Food Network Magazine in his Marketwatch Media Web colum … more →
Can the Online Publishers Association learn how to share value?
Jarvis Coffin wrote 5 months ago: The Online Publishers Association(OPA) and comScore are hitting the road with a study about the abil … more →
Who is Louie Volpe?
Jarvis Coffin wrote 5 months ago: Who is Louie Volpe? Type the word “holiday” into almost any search engine and “H … more →
Adify Media's transparency claims are 14 years too late.
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Jarvis Coffin wrote 6 months ago: Adify Media (div. of Adify Corp) announced a few new appointments to run sales for their emerging me … more →
Ad Networks are not for the faint of heart
Jarvis Coffin wrote 6 months ago: First, this disclaimer: Doug Wintz has worked closely with Burst’s adConductor business in the … more →
Something to Dwell on
Jarvis Coffin wrote 7 months ago: Media Post reported on the new Dwell Partner Network today, a collection of more than 30 design and … more →
If the Content Matters, So Does the Advertising
Jarvis Coffin wrote 9 months ago: PaidContent reports today on the results of research by Addvantage Media for YouGov that people don … more →
Custom Fits
Jarvis Coffin wrote 9 months ago: Burst announced its Custom Network building capabilities this week, powered by our adConductor ad ma … more →
advertising networks: from horizontal to vertical integration
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bethesdafrog wrote 10 months ago: i have recently been involved with two startups. as a consultant with one startup trying to build a … more →
Kiwibox Teen Network Goes Live Today
David Cooperstein wrote 12 months ago: This year, Burst Network has launched 12 vertical networks aimed at specific audiences and topics an … more →
300 Ad Networks? Not Enough
David Cooperstein wrote 1 year ago: Our CEO, Jarvis Coffin, published a counter-argument to the idea that we will see a massive shakeout … more →
Networks Provide Brand Response vs. Direct Response
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David Cooperstein wrote 1 year ago: Ad Age recently reported on the Epsilon CMO Survey that noted a shift in thinking and ad budgets awa … more →
MTVN and Burst Media's adConductor
David Cooperstein wrote 1 year ago: MTVN announced their complete vertical network strategy today, launching their demographic-centered … more →
Entertainment Advertising Must be Genre-Specific
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David Cooperstein wrote 1 year ago: A challenge faced by media planners who work for the studios and production houses is finding the ri … more →
Burst Media Launches Wellness Network for Advertisers
David Cooperstein wrote 1 year ago: In our continued efforts to present targeted offerings to brand advertisers, Burst Network today lau … more →
In a Troubled Economy, Online Media will thrive
burstmedia wrote 1 year ago: Jarvis Coffin, CEO of Burst Media As we embark on the second half of 2008, the online advertising in … more →
Web Publisher Pricing Debate -- A Tale of Two Ad Network Types
David Cooperstein wrote 1 year ago: PubMatic, the new ‘meta ad server’ that sits between the publisher and the ad networks, … more →
