Meanwhile, the combination of streaming video and video downloads, then thought to be something in the distant future, is now the dominant delivery system for video entertainment content. Its image quality has rapidly advanced to a high-def 720p resolution, exceeded only by that of 1080i broadcast and 1080p Blu-ray – a difference discernible only to a tiny connoisseur market.

Subscriber levels for cable and satellite TV are plummeting. Some of these ex-subscribers are returning to over-the-air broadcast TV, but DVR’s have significantly reduced the value of broadcast TV advertising. Broadcasting is dead; narrowcasting is what works for today’s viewers. A youthful audience seeks out its own programming and is impervious to marketing methods of the past.

All of this is good news for video content providers. New opportunities in this expanding market become evident every day. The days of begging for limited space on retail shelves, or buying it via expensive merchandising programs while conceding to excessive guarantees, wretched profit margins, and bankruptcy-inducing payment terms, are mercifully over.

Major studio output does not dominate today’s video consumer market, as it historically did via the limited channels of motion pictures, television, and home video rental and sales. Today’s audience does its own programming and creates its own success stories via the international community of social media. A major studio marketing budget is no longer necessary to create today’s blockbusters.

We like to think that our team at Knight Mediacom is uniquely positioned to find a large and receptive audience for  producers and distributors video programming.  Our staff and associates bring a combined 150 years’ experience in motion picture distribution, international television sales, and the U.S home entertainment market. There is not a buyer or programmer in the U.S. whom we do not know or can’t be introduced to by someone else in our immediate contact files. In addition, all of our experience is with independent and specialty content.  We are not major studio order-takers. We are original guerilla marketers.  During the traditional media days, we found a broadcast, cable or other media window; even for unique and harder to place foreign films and series. We had monthly buying accounts in DVD disc formats at all reasonable independent shops, retail groups and major brick and mortar chains.  Many of those buying accounts formerly in disc media now have viable revenue models in streaming channel content.

While our relationships with the remaining traditional marketers are still strong, focusing on online streaming or download video content suits the purposes of today’s conversation.

Expanding our client efforts from media production and placements on Delta In flight programming, now to Digital Out of Home Entertainment Networks, we deliver your Music Video, Short form Branded Media Content, Webisodes, and Entertainment Trailers, from Aggregation, Licensing, Content Management and National USA Delivery Network Solutions, which are now available to your firm in the worldwide audio and video production and distribution industry.

We now provide video programming, and delivery solutions to clients such as Disney Cruise Lines, Carnival Cruise Lines, Bellagio, Trump Properties, Bally’s, Sun Resorts, Sandals Resorts, Sony Transcom, Jones Media, Chili’s Restaurants, Marriott, Transworld, Six Flags, Federated Stores, JC Penny’s, Sears, AMF Bowling Centers, the US Military MWR… and every major retail branded outlet where there are video screens in chain store, in mall or in food court… and in literally hundreds of hotels, restaurants, nightclubs, public performance venues and networks across the US and beyond.

While the media world is transformed moment by moment through digitalisation, it gives rise to media everywhere and all devices. Catching people in the out of home, special venue, urban living or retail environment catches viewership adn exposire where people live and experience life off their hand helds and out of home. We can assemble a full suite of back-end support services and solutions for your provided short form video content, webisodes, entertainment trailers, music videos, and branded short form video promotions which promote exposure to audiences

* not solely through radio, whose music formats target and niche an artist’s fundamental format which restricts an audience to solely anyone listening to that single format,

* not solely through web or mobility based distribution channels, where audiences must be plugged in to find your content, but

* exposes and promotes your branded short form content to audiences where they LIVE. Outside, in the world, at the mall, in national food courts, special venues and leisure based destinations and out of home networks to promote, support and reinforce your video communications, film or artist’s music exposure, to screen and exhibit your content in the mass market consumers’ EXPERIENCE.

Our programming and delivery to digital out of home video networks supports straightforward sales of retail hard goods, or drives audiences back to your digital sales systems – with public performance display and new media distribution to key retail branded networks.

Take a look at our recent Music Video produced and placed for Reza Khan, an original independent World Music artist with success in the World Music Category, now crossing over to America’s Smooth Jazz. The unique animation that we produced for the artist immediately has provided enough visual interest and attraction, that the video has been successfully picked up in shy of 2 weeks of the first 6 weeks reporting, to the following retail branded networks; and we have four weeks to go:

Click here to see:

Reza Khan & Painted Diaries: “Language of Love” Music Video

Network Programming Pick Ups:

McDonalds

Taco Bell

Wendy’s

Burger King

Arby’s

Hardy’s

KFC

Denny’s

Carl’s Jr.

Del Taco

Cici’s PizzaWe provide you with 6 weekly reports of all network pickups, programming scheduled air-dates and audience viewership metrics reporting. Use our media placement services to support the retail sales of your CD releases, music catalog, kid’s product lines, and entertainment trailers and brand promos for  overall video promotion and support. As always, we’re blogging on the state of communications industry affairs, what we do, and are ready to hear from you. Contact: Ron Knight rknight@knightmediacom.com Knight Mediacom Southern California 619 573 9919; 310 779 9885 rknight@knightmediacom.com