Tags » Viral Marketing

#IceBucketChallenge - the greatest charity viral ever?

If you’re yet to discover the #IceBucketChallenge then you must have been on Mars for the last few weeks.

Originating from the US, the charity viral initiative has gone global in a way that a charity movement has never done before and Facebook timeline’s across the World are besieged with people doing the #IceBucketChallenge. 294 more words


Viral Marketing – The Ice Bucket Challenge

Viral Marketing in its simplest form is the spreading of an idea which helps to benefit your business or cause (a charity in this case). Since July 2014 when the ALS Ice Bucket Challenge began reaching critical mass, the phenomenon has steadily taken over people’s news and twitter feeds. 612 more words

5 Lessons to Dominate Social Media

In light of the ALS Ice Bucket Challenge becoming a worldwide phenomenon, I bet a lot of Content Marketers are thinking the exact same thing, “How come my social efforts never pay off like this?” Many of us will spend our entire careers attempting to capture the ALS-type lightning in our own marketing bottle. 1,154 more words

Digital Strategy

Now THIS is putting your brand where your mouth is

Watch as Bissel Canada’s Senior Brand Manager shows subway goers just how much faith he has in his product.

As competition for an Internet user’s attention continues to grow exponentially, brands need to create content which feels native to the user’s newsfeed. 17 more words


Getting People Talking About Your Stuff (Like District 9)

29 August, 2014

There is no rule book to ensure that your marketing campaign goes viral, and gets people around the world talking about your stuff. 519 more words

Unorthodox Marketing

What you need to know about taking your business online!

While running an online business, the website is our marketplace. The website being our virtual infrastructure, it is important to who would visit us, how and for what. 683 more words


Dumb ways to die

This video has played 87 million as of 8/26/2014.

The result is that the rail-related accident reduced by 20% year on year.

Here is article of Ad Age. 6 more words