As luck would have it, David Strom and I snagged an interview with the two guys at Eeepybird.com who make the fabulous Coke/Mentos viral videos. There’s a 23-minute podcast over at TechPRWarStor… more →
Paul Gillin's Blog: Social Media and the Open Enterprisepgillin wrote 1 year ago: Stephen Voltz and Fritz Grobe have turned chemistry into a viral video sensation. Their experiments … more →
pgillin wrote 2 years ago: If you visit the Amazon page for The New Influencers, you’ll probably find that the Amazon rec … more →
pgillin wrote 2 years ago: Advertising Age published my opinion piece this week talking about the similarities between public r … more →
pgillin wrote 2 years ago: Citizen marketers: respect them, engage with them and make them your fans because they’re defining t … more →
pgillin wrote 2 years ago: Andrew Gumbel eloquently analyzes the implications of ubiquitous media in this essay in The Independ … more →
pgillin wrote 3 years ago: I hear marketers ask all the time how they can engage with their audiences and build “buzz … more →