I’ve seen most of these before but seeing them together has re-inforced an important point. Almost all of these have different objectives and are for a wide range of products – viral marketing isn’t just for the cool kids, the advertising gurus or the pioneers, it’s now an integral part of what we do.

But, it’s an arena that’s generally viewed by younger consumers towards the cutting edge and it therefore allows many brands to push the boundaries slightly. Even somewhat staid brands like Samsung or the NHS are now succesfully using viral marketing and that can only be a good thing.

I’m already looking forward to what will be around in 2010, pushing these boundaries further.

http://www.stumbleupon.com/su/7R4z9O/www.directtrafficmedia.co.uk/News/Ten_Most_Awesome_Viral_Marketing_Campaigns_of_2009_3122362256432.html/r:t

Would you not like to be a part of a project like this one? Just have a look!:) I love it!

Spoof adverts are always a touch lighthearted and when executed well, they leave a nice warm feeling in your  tummy, so this iphone advert spoof by the Sun is really nice. Have a peek here The sun iphone spoof

As a keen tweeter, blogger, designer and creative I do tend to get a little excited when Goviral release  its top 10 most viral videos of the month, it’s the perfect time to grab a cuppa and sit back and enjoy the best of digital goodness in one easy snapshot! This month’s collection, will not disappoint you to say the least, they’re are sure to be some virals you’ve seen and shared and some you may not even have heard off.

Goviral’s top 10’s are also provides marketers and entrepreneurs ideas to maximize their social media campaigns and encourage clients to buy more of those off the wall radical ideas because one day they may feature on this list!

My favorite this month is the Space chair project!  Enjoy them all here

As the official sponsor of the 2010 winter Olympics Samsung has launched a viral ad campaign ‘Mobile Explorers’, which is a part of the companies mobile competition winners of which get the opportunity to go to Vancouver where the games will be held.

Samsung is inviting people to create their own videos with their very own sports ‘wow’ moment, thus engaging with the consumers. For more information click here.

Really innovative use of Facebook by Ikea, massive kudos…

Designer for award-winning small agency, c£25k We need an ideas-led designer with good exposure to the creative agency world, who wants a new challenge in a small but ambitious digital agency with a clutch of awards and a stunning portfolio of work. It’s likely you will have held one or two posts in the creative digital agency world and will have cut your teeth on a selection of top brands, producing beautiful, intelligent digital campaigns and websites. Whilst a technical understanding is beneficial, the most important quality you need to bring is a head full of ideas, as your conceptual skills will be used on a daily basis, working with the Creative Director to drive the creative solution on each project and having the opportunity to own smaller projects yourself. 

Exposure to consumer brands and projects, especially in the entertainment, youth and fashion sectors would be an added bonus, and your portfolio should lean towards campaign-led concepts and flash executions including gaming, virals and social media.

 You’ll be an intelligent and creative thinker, a self starter with the confidence to present and articulate your ideas to a bunch of clever, demanding colleagues – in return you’ll have an amazing opportunity to be part of the growing success of this one to watch.

Gill Arnold

0207 420 3538

gill@wearefutureheads.co.uk

Following last night’s ‘incident’ a host of viral’s have been clogging up your e-mails already. The Mail have collected them nicely here for you to peruse. Some poorer than others, here’s our favourite.

We all ask ourselves constanly when doodling the nest big idea, how can we use Social Media tools and what ROI could it possibly give us.  Many marketers are already convinced of the power of social media, but i found this video very fun and very simple to understand, think our clients need more videos like this -   from Socialnomics is a showcases of several Social Media ROI examples along with other effective Social Media Strategies.

The most popular viral – women’s football gets rough. Theis video shows Lambert being extremely un(wo)manlike to her opponents, she’s a rough tough mean player that would give the likes of EricCantona a run for his money!

What amazes me about this video is how it reachs a million views in just a few days, you just really can’t tell what will go viral can you?  Now it has reached viral status and more than 10.2 million views according to Mashable.
Oh and by the way Lambert has been suspended indefinitely for her behavior.

Eichborn the publisher attached some very light banners to 200 flies to promote their exhibition stand at the Franfurt Book Fair.

Brands have often tried to tap into the most simple of human emotion – Happiness.

I love Cokes new campaign, in January 2010 they are sending a team of travellers on a quest to visit 206 countries where people drink and enjoy coke – the team have 365 days to complete the mission. Not a bad job if you ask me. Meet the Happiness Ambassadors and follow their journey on twitter and Facebook. Happiness goes around.

So Sony wanted to create a viral video well this couldn’t fail . Take a look at the video created in which a PS3 Slim gets smashed into a Sony Bravia LCD TV at 50 mph (22 meters per second). Check out the video here – http://www.youtube.com/watch?v=bnC95hU7G_M&feature=player_embedded

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO perspective” where Chief Marketing Officers of various sectors took the survey. Website advertising or product based microsites was rated as most effective. More here via Afaqs

We guess in India, no noteworthy viral which has really popularized a brand has come out, resulting in this skepticism from the CMO’s.

The viral which generated quite a fuzz has put brand “DoCoMo” right at front on consumer’s mind. In fact, the brand awareness is so strong that you will find people speaking of DoCoMo without even knowing what exactly it is. DoCoMo is a GSM service from Tata’s stable and has applied innovative ideas both in media marketing and it’s service offerings. It currently operates in 8 circles across country and that may be the reason why people are still unaware of the real product. But still, the brand image of DoCoMo raises a lot of expectations in term of its innovative services.

The first offering which is unique is “pay-per-second” for call charges and “pay-per-text” for sms charges. Even though “pay-per-second” service can’t be termed as a new service (as it was launched way back in 2003 by BPL Mobile), the way it’s marketed by DoCoMo is very impressive. But there are other small and really effective services which are on offer-

Very cheap “pre pay” GPRS packs, which provide GPRS services for as low as Rs 15 for 20 MB download limit for 3 days and a Rs 95 pack for 100 MB download for 30 days. Very cheap as compared to my current idea plan (Rs 150 monthly for 30 MB download L).

A “Timed SMS” service which can send SMS to recipients at desired date and time.

Not charging users for first 30 seconds when they are listening from a list of “ring tones” before actually downloading any. Very good indeed, as initial IVR just takes keypad information to get us to the right track list and shouldn’t be charged, ethically.

They are launching various customer experience zones like “Dive In”, where user can compare Mobile handsets from various vendors and choose the right one as per the need. We already have stores like MobileNXT and the MobileStore in India and what experience “Dive in” will offer is something yet to be seen.

They have also launched a service “Geo Fencing” which can track people and aware concerned persons if the route of any vehicle carrying the person is diverted. This may be really effective for School children when they are travelling.

Was ich von YouTube halte habe ich ja bereits hier beschrieben, und auch auf die immerneuen Maschups verwiesen und sie gefeiert. Nun kommt also das Nächste daher, und der zeigt in etwas mehr als drei Minuten die schönsten YouTube Momente. Cooler Zusammenschnitt, der einem sehr viele bekannte Videos und Typen ins Gedächtnis ruft. Bei der von Olaf geforderten Runde bei RTL, mit den 25 besten Virals aller Zeiten würde ich mich als Gülcan (gerne auch mit Perücke) anbieten.

100 GREATEST HITS OF YOUTUBE IN 4 MINUTES

youtube.com

Und aus den Kommentaren bei off the record noch eine etwas ältere Version, dafür aber mit eigener Musik:

we didnt start the viral (a must see)

youtube.com