Blogs about: Vision And Branding

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What's a business modeler?

One of things I always have a problem is to come up with a compelling story that covers the range of what I do without it making me sound like a Jack of all Trades. I keep playing with things like inn… more →

How to do Business

What's a business modeler?

DrAlanRae wrote 4 months ago: One of things I always have a problem is to come up with a compelling story that covers the range of … more →

Tags: Small Business Marketing, The Business Story

The Hatometer - Corporate Social Responsibility for those too cool for school — 2 comments

DrAlanRae wrote 7 months ago: I have been spending a lot of the last couple of months teaching a module on a Digital Marketing MSc … more →

Tags: Small Business Marketing, Strategic thinking, Business growth issues, fun or inspirational stuff

Motivation - how other people think and feel — 6 comments

DrAlanRae wrote 9 months ago: One of the real challenges of managing your team is that not everyone sees the world the way you do. … more →

Tags: Small Business Marketing, Strategic thinking, Marketing, Business growth issues, Innovation

What’s your story? - Linking your values to the market

DrAlanRae wrote 1 year ago: Your Brand encapsulates your promise to the market. Most of us are in business because we have a pas … more →

Tags: The Business Story, Small Business Marketing, Strategic thinking, Internal Branding, Business growth issues

Business for Free Spirits

DrAlanRae wrote 1 year ago: Being a free spirit means living life on your own terms. This means you need to know how to earn an … more →

Tags: The Business Story, Small Business Marketing, Business growth issues, Business Start-up issues, fun or inspirational stuff

Who are you and what are your values - foundations of your Brand — 3 comments

DrAlanRae wrote 1 year ago: Setting up in business is all about following your passion – for some people its money but for most … more →

Tags: The Business Story, Small Business Marketing, Strategic thinking, Marketing, marketing strategy

The New Labour Catastrophe - Brand is image PLUS substance — 2 comments

DrAlanRae wrote 1 year ago: If we take the view that brand is about promise fulfilled, it involves having an inspirational bit a … more →

Tags: copywriting and PR, Small Business Marketing

Innovation and technology for growth — 1 comment

DrAlanRae wrote 1 year ago: We’ve had an interesting week here. As well as giving a talk on IT in growth businesses, I … more →

Tags: Small Business Marketing, Strategic thinking, Business growth issues, Innovation

Rolling your own mythologies — 1 comment

DrAlanRae wrote 1 year ago: Every so often in here I like to share with you something that I think is an outstanding use of imag … more →

Tags: The Business Story, Online Marketing, Small Business Marketing, fun or inspirational stuff, Innovation

Branding and Vision 1 — 1 comment

DrAlanRae wrote 1 year ago: I’ve been asked to create a workshop on Vision and Branding for www.sussexenterprise.co.uk who … more →

Tags: Small Business Marketing, small business marketing tools, Business growth issues

Live R&D - Buy BusinessWise on 25th May on Amazon.co.uk. — 6 comments

DrAlanRae wrote 2 years ago: As one of the 19 authors of BusinessWise ( I wrote the chapter on marketing) , I would like to tell … more →

Tags: Business Books, copywriting and PR, Marketing books, Marketing Offers, Marketing Systems, Online Marketing, Shameless Plugs, Small Business Marketing, small business marketing course


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