“Not everything that can be counted counts and not everything that counts can be counted” -Albert Einstein. Sometimes it feels like understanding, designing and measuring customer experien… more →
Experience Branding BlogAnn O'Daniel wrote 4 weeks ago: “Not everything that can be counted counts and not everything that counts can be counted … more →
Ann O'Daniel wrote 2 months ago: After some time off for celebrations and reliving the past (major anniversary and high school reunio … more →
olegshilovitsky wrote 2 months ago: My new post on 3D Perspectives: How Can You Hear The Voice of Your Customers? Best, Oleg … more →
olegshilovitsky wrote 2 months ago: My new post on 3D Perspectives: How Can You Hear The Voice of Your Customers? Best, Oleg … more →
plushloony wrote 2 months ago: Twitter has tempting search API and access to millions of human “thoughts”. What kind of helpful, re … more →
John wrote 3 months ago: This week’s focus hinges on the very concept of listening and applying these insights into ing … more →
Ann O'Daniel wrote 3 months ago: For almost 30 years we have had a convenient and simple way to describe the differences between our … more →
ferhansyed wrote 3 months ago: A key to improving quality through TQM is linking the design of products or services to the processe … more →
Ann O'Daniel wrote 3 months ago: In between all the “Best Practices” advice for using social networks to enhance sales and marketing, … more →
Ann O'Daniel wrote 4 months ago: I’ve now owned my Lexus RX 300 for seven years. I’ve decided to hold on to it since I still love the … more →
Betty Feng wrote 4 months ago: When a company starts to hear their customers saying “it’s very difficult to do business with you” w … more →
Ann O'Daniel wrote 4 months ago: We marketers love to de-personalize customers. We call them “targets”. We call them “loyalists”, “d … more →
paulbarsch wrote 5 months ago: Many marketers believe that innovation and competitive differentiation arise from giving customers m … more →
2clear wrote 7 months ago: Understanding the difference between the internal and external perspective is key to creating value … more →
ideacore wrote 11 months ago: When it comes to building web-based surveys, WEBMine is the most sophisticated and easy to use. Conn … more →
ideacore wrote 1 year ago: Growing a business in today’s economy is tough. If you don’t have the proper tools to help you stay … more →
panoptika wrote 1 year ago: Megann has been busy with her appointment at Queen’s this fall, teaching integrated marketing commun … more →
mariobilotas wrote 1 year ago: As I continue my journey in the feedback analytics environment, I come to a realization that there a … more →
mariobilotas wrote 1 year ago: As I further my understanding of marketers engaging in digital corporate exposure, and the means to … more →