Tags » Voice Of The Customer

More On the Voice of the Customer

I wrote recently, dear reader, on the voice of the customer and its importance for case studies.

I’d like to add to that post here, and improve on it somewhat, I think. 208 more words


A cautionary (services) tale from IBM

Monday, October 20th was the 10th anniversary of the Boston Red Sox epic comeback win on the ALCS over the New York Yankees. The day didn’t get any better for New Yorkers at IBM’s NY headquarters as the company announced their 3rd quarter results: 243 more words

The Approach to Redesigning the Clippers Fan Experience

Steve Ballmer made billions with the technology giant that is Microsoft, but with his latest massive personal investment (his purchase of the NBA’s Los Angeles Clippers), Ballmer is targeting something where technology is not the focus. 372 more words

Business Advice

Report: Net Promoter Score Benchmark Study, 2014

We published a Temkin Group report, Net Promoter Score Benchmark Study, 2014. This is the third year of this study that includes Net Promoter® Scores (NPS®) on 283 companies across 20 industries based on a study of 10,000 U.S. 236 more words

Customer Experience

3 Questions for Making the Business Case for your Customer Advisory Board

Customer Advisory Boards (CABs) have become a hot topic lately. Many B2B companies are wondering if and how they fit within a broader customer experience strategy and if it makes sense to invest in one. 813 more words

CAB Strategy

Voice of the Customer

People you sell to have long since grown tired of your marketing stuff. The adage ‘self-praise is no praise’ comes to mind. Maybe that’s why we’re told as kids not to blow our own trumpet. 324 more words


Are you hearing all the voices for ideas?

So where do ideas come from? The most popular one is the ‘voice of the customer’ yet this is one of the many ‘voices’ that need to be allowed to speak. 1,344 more words