ta razgovor me liječi

bojim je se zato

ne znam prilog sreći

•samoća mi se skriva

ne želi da pokaže da je usitinu živa

samoća sve mi prašta

lice joj prekriva moja beskrajna mašta

•u samoći osjećam da nisam sam

već onog trena dok joj

cijelo svoje biće dam

•u samoći znam što trebam reći

tada mi u srcu gori

toplina sa ognjišta djetinjstva peći

•volim je jer mi daje to

baš to što ne znam što

no to je ono pod nogama tlo

to je zato jer ne poznaje zlo

•samoća je u jednom trenu gola

u njoj mi zvuk mora odjekuje

pored pustog mola

•samoća je sve što joj mogu dati

a opet tako prazna kao da

podsvjesno pati

•tužna ta samoća uistinu živi

kao da želi da nas za svoje

jade krivi

•ma samoćo draga

kao Marulićeva sloboda – u tebi sva su blaga!

i baš zato što potrebna mi jesi

neću da me tebi vode moji grijesi

•svratim katkad u tu zemlju tvoju

a sve što vidim baš tu nijemu boju

tvoja vrata sa obzora me plaše

no ušavši u dvere vidim što mi draže

•budi tu na pologu da te imam

ne želim da me tražiš da misliš

da se skrivam

pozdravi me kada ti se javim i tad

budi snažna ne reci da te gnjavim

•jednom moram od tebe da krenem

pa još jednom da sav ti se prenem

sve ću dati samo tu mi budi

budi majka kad te ostavih

ne sudi!

Volim is a high quality brand of honey produced in a small Serbian village using traditional recipes and produced in limited volumes. The brand’s name, identity and packaging was developed by Prague based design agency Kitchen and captures a rural and idyllic setting with a series of warm illustrations.

I have seen quite a few new honey products emerging onto the market with some interesting design solutions that strive to position themselves as traditional frequently opting for a very stylised minimal aesthetic (See Lovely Honey, Honey Love and Sheffield Honey). Volim really struck me as quite unique in its approach, preferring to pursue a naïve art approach that suitably blends and characterises the traditional and rural sensibilities of the brand with a modern and well executed resolution.

The logo-types hand-drawn child like aesthetic works well to draw on the themes of innocence (purity of product), honesty (no unwanted chemicals) and a home-made sensibility. This particular style is quite popular but the capital ‘L’ mid word and the heavy dot over the ‘i’ are nice touches and help to create an original and distinctive identity. The illustrations really make this brand stand out and the choice of traditional hand painted technique has a sense of warmth, care and attention to detail with a strong narrative style gives the brand a playful and almost familiar charm.

Art direction by SaraKujundzic