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Water Forward

the interior design student — Wed, 25 Jul 2012 15:03:39 +0000

Water Forward is a project by Charity: Water; to join this movement, click here.

Paying it forward

wdwtot — Fri, 04 May 2012 11:13:42 +0000

In 2002, Danny Wallace accidently started a cult which encouraged people to perform random acts of kindness on a Friday; simple acts which made people smile and spread some good karma in the world.

Now you can join the ‘Karma Army’ too.

The concept of ‘paying it forward’ has been around for a while and recently, the innovative US non-profit Charity:Water have taken it one step further and translated it into an online fundraising space

WaterForward is an online movement to bring clean water to almost a billion people without it. It costs $10 to feature in charity:water’s online book, all donations going 100% to charity:water’s development projects. The trick is, someone has to pay for your space. Once you’re in there, you can then pay it forward for others to be in the book too.

I’ll let the video explain it further…

We like this because:

It directly matches the people with the cause: 1 billion people without water, 1 billion on social media. You can help.
It joins people together. It feels like a movement.
It translates ‘Member get Member’ to an online space.
As with all charity:water communications, the design and brand look beautiful.

Can you find myself and @meanius on Page 58?!

Marketing Idea No. 248 : How to link social obligation with social network and ensure effective fundraising

shahriar amin — Fri, 20 Jan 2012 10:42:44 +0000

Its a very intriguing statistic. 1 billion people in the world is connected to social media now. And 1 billion people in the world dont have access to clear drinking water. And in this unlikely comparison, a site called Water Forward found an idea to connect the dots. Designed as a photo album, in Water Forward people can buy portrait space for their friends at $10 / portrait and that money goes to charity that makes clean drinking water available in poor countries.

Water Forward is not the only example where social network is used effectively for fund raising purpose. Nine out of ten non profits in USA is now present in social network. Therefore, social communication has found a space in social network just like corporates and multi-nationals. And it makes total sense. As more and more people want to engage instead of just being told to do something and as more people spend more and more time in social networks, thats the place to go to initiate fund raising and create social awareness.

On January 13th, volunteers from 83 countries converged in Estonia to launch World Cleanup 2012 which is the largest and most ambitious rubbish and garbage collection movement till date. Again, social media played a big role in it.

Social network is a handy little way to build up a steady group of followers and volunteers who would like to be involved in their favorite cause and do their part of being a good samaritan.

teoashle — Sun, 14 Aug 2011 01:04:00 +0000

Water Forward.
Provide clean water to people by paying it forward.

Amazing idea.

Thanks Charity:Water.

(Source: http://player.vimeo.com/)