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Blog 3 - How Web Analytics has influenced our user experience....

How web analytics influences my Internet experience…

Web analytics, according to the Web Analytics Association (WAA), is defined as “the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” In simple terms, it is looking at how users view and use and web site to get a better understanding of their online behavior and buying pattern for the end goal of creating more ROI for the website, be that an e-commerce site or a content based site. 248 more words

3 Resources For The Google Analytics Individual Qualification After Sep 22, 2014

There are many excellent posts on preparing for the Google Analytics Individual Qualification (GAIQ) – specially Morgan Chessman’s fantastic post.

I took this exam after Google moved the test away from the test center to its partner network, which was on September 22, 2014.   565 more words

Digital Analytics

Web Analytics Manager, Uniqlo, San Francisco

Functions & Responsibilities include:
Define holistic global and regional dashboards for all UNIQLO websites worldwide.  Provide analytics leadership to regional teams to improve customer acquisition tactics, conversion and AOV initiatives.  59 more words

San Francisco

Chicago: Nice to meet you. Part 1.

Your flight has been cancelled.

Tuesday night. After a long day of pushing my way through projects, both ongoing and upcoming, including finishing an advertising schedule and a newsletter, I come home to an e-mail informing me my flight to Chicago had been cancelled.

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Prep up your website for Holiday Sales

With the growing necessity of a formidable web presence for every business these days, little do we doubt that those websites are an important sales channel .Don’t we?   776 more words


Business Metric #5 of N: "Conversion rate" (online marketing)


In this post, we will see an important metric in online marketing called “conversion rate”.


so, what is conversion rate?

Conversion rate = (Number of Goals Achieved)/(Total Visitors) 367 more words

Data Analysis

Small is Beautiful,Small is the Revolution

November is the big month for America. All businesses hope to score big on sales. Each business gears up to beat the competition .Great price points, highest value, home delivery, free surprise gifts- strategies and ideas- all very attractive and targeted to November-sale-onlookers.Good news for some and not so good for  others. 427 more words