Tags » Web Analytics

Conversion rate optimization software gets more popular, but the market remains fragmented

A new survey from TrustRadius shows that conversion rate optimization software (CRO) is on the rise but that no one vendor is able to provide customers with all the tools they need. 552 more words

Business

Web Analytics: Dashboards Simplified

Does looking at your Google Analytics report leave you cross-eyed? In evaluating your site traffic do you become overwhelmed with TMI? Is the right information even being captured? 343 more words

Sheree Johnson

Why Every Marketer Needs to Know Web Analytics

By John E. Lincoln, President of Ignite Visibility & UC San Diego Instructor

I’ve been doing Internet marketing for 10 years. I’ve worked with some of the biggest brands online to expand their digital marketing reach. 1,237 more words

Uc San Diego Extension

Welcome, please read my blog! It's going to be sweet.

Don’t get me wrong, there are some awesome blogs dedicated to web analytics.  But there was always something slightly missing.  And, if you can’t beat them, join them.   486 more words

Google Analytics

Choosing Your KPIs

A guide to Google Analytics and developing an in depth measurement strategy.

It seems rudimentary but measuring performance requires data. Most business owners boil down their KPIs to a couple metrics but don’t properly analyze the user journey that surrounds those numbers. 796 more words

ComScore's MdotLabs acquisition brings data smarts to the hunt for fake website traffic

Digital media-analytics company ComScore said today it has bought MdotLabs, a startup that came up with technology for protecting advertisers from potentially malicious web traffic. 150 more words

Business