Tags » Web Analytics

KPIs and Metrics: a Modest Case Study

Let me start by explaining the difference between a KPI and a metric, as I understand it:

A metric: It is a way of measuring something. 450 more words


Why Do You Need Switch from Google Analytics to Universal Analytics?

Universal Analytics has launched in 2012 but got out of beta in 2014. I think it is time for everybody to switch to Universal Analytics for many reasons. 792 more words

Web Analytics

Google Analytics

True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors’ preferences. 397 more words

Online Tools

Google Webmaster Tools

What is Webmaster Tools?

Let’s have a short glance inside Webmaster Tools, a free web service from Google for webmasters for checking indexing status and optimizing website visibility. 260 more words

Online Tools

Sort-of-stealthy Domo gets ready for its closeup

Looks as if Domo, the business intelligence startup founded by former Omniture CEO Josh James, is getting ready to be more chatty about just what its product does and what it’s been doing with the $250 million it’s raised. 330 more words

A Successful Internet Marketing Strategy Starts Here

The Internet is becoming a vital component in lives of many people; therefore, if you want your business to realize success, internet marketing is vital. If you would like to give it a try, the information in this article could help you. 692 more words

Data Driven Marketing

Choosing metrics that matter: the Top Two KPIs for Job Hackers

I’ve mentioned before that I’ve been slowly absorbing ‘The Book’ on modern web analytics, Web Analytics 2.0 by Avinash Kaushik. It’s taking a while due to the depth and detail which the author goes into on the subject, while covering everything from how to choose a web analytics platform (perhaps slightly dated now – the book was published in 2010) to the intricacies of how platforms define and track individual metrics. 1,314 more words

Google Analytics