Tags » Web Copy

Tourism Victoria - Destination Communications

Gemini Communications is working with Tourism Victoria’s PR team to deliver a range of PR and communications outputs including:

- proactive media pitching including dedicated activity to drive messaging around Melbourne’s key brand strengths and events portfolio… 51 more words

All Projects

Storytelling As Advertising

The big hubbub recently has been all about Facebook’s announcement that they’ll be limiting the visibility of posts with clickbait headlines. For the average Facebook user, this probably comes as a welcome breath of air: no more bombardment by “10 Things You Didn’t Know About ____” and “____ Did This, You’ll Never Guess What Happens Next!” 322 more words


Do you use 'bespoke' in your web copy?...

I’m not at all keen on the word bespoke. It’s completely overused and mostly…out of context.

  • ‘We use an array of bespoke tools to capture your audience online’
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10 Ways I've Made Life Easier for Other Businesses, And How I Can Help You Too

Here in my one-person studio, I do a lot of different things for a variety of other businesses. Today I want to share with you some real-world examples of what I do for my clients. 535 more words

Social Media

HSL Monthly Roundup

July came and went in a BLINK. Hello, August! Whether or not August is in fact fall (ok, it’s not), it sure feels like it around here. 162 more words


The New Dcafwriting

It’s with a lot of excitement that I can announce some changes coming to Dcafwriting. Over the next few weeks, the site will be undergoing a design and layout overhaul, with one really big new change: Dcaf Copy. 131 more words