For Web TV, Free Downloadable Music and to Download Free Music, visit www.cohesive.tv.

The more youthful you are, the more you search out your news on the web. These days, only the elderly folks read broadsheets. We are at present in the internet era and seeing industries being changed by the internet such as the news and information businesses. Broadband enables the most modern forms of enjoyment and new routines to employ and manage media. We see major transformation in the music and television industries as well. Viewers are split and more people are demanding haste, mobility, and command over their media use.

Broadband internet makes certain industries’ customary marketing models no longer sufficient. Television stations, for example, scuffle with a time-shift in television viewing as digital video recorders became ordinary. Because of hi-speed internet, they have to now also vie for a place-shift. Family members do not anymore sit in the living room at the same time, all attention is focused on the television.

Promotion is at a fascinating crossroads. Money is still being used on long-established promotion such as television; however, with new prospects to get in front of, and more importantly, intermingle with the viewers, most firms have intensified their efforts in web promotion. A greater part of online advertisement funds is spent on search marketing, which is more effective than sign advertising at driving traffic. Aptitude to place one’s ad on the screen accurately where someone is probing for information is insightful. With broadband, when an ad pops up and you click it, there is a way to show a full motion video, which some find believable. This is going to be an emergent feature in the world of publicity.

Past search marketing advertisers are utilizing the Internet as a part of a larger and more interactive advertising. Promoters have ways to incorporate online links even in advertisements that aren’t online. For example, newpaper advertisments conspicuously tell you their web addresses. TV news broadcasts always send you to their Web sites. This is for the simple reason that web site traffic is convertible to dollars if they can convert the traffic into sales. That’s the general scheme – to get you more convincingly engaged. Even the usual thirty second television spots are commonly used to gain the attention of the viewers and then point them to the world wide web with the purpose of bringing them nearer to a transaction.

Ad agencies have been transformed because they are now media companies. The profits that they make from their whole media businesses are much higher percentages compared with their pure advertising division. It’s the link between the traditional advertisements and web technology that’s important. In cyberspace, you can link your ads to an instant action; that’s the difference. A visitor’s eagerness to click leads to a potential transaction, or at the very least, dissemination of information that can then influence a visitor in even more. The effortlessness of broadband urges people to be more integrated and interactive, much faster in carrying out business.

For Web TV, Free Downloadable Music and to Download Free Music, visit www.cohesive.tv.

The more youthful you are, the more you search out your news on the web. These days, only the elderly folks read broadsheets. We are at present in the internet era and seeing industries being changed by the internet such as the news and information businesses. Broadband enables the most modern forms of enjoyment and new routines to employ and manage media. We see major transformation in the music and television industries as well. Viewers are split and more people are demanding haste, mobility, and command over their media use.

Broadband internet makes certain industries’ customary marketing models no longer sufficient. Television stations, for example, scuffle with a time-shift in television viewing as digital video recorders became ordinary. Because of hi-speed internet, they have to now also vie for a place-shift. Family members do not anymore sit in the living room at the same time, all attention is focused on the television.

Promotion is at a fascinating crossroads. Money is still being used on long-established promotion such as television; however, with new prospects to get in front of, and more importantly, intermingle with the viewers, most firms have intensified their efforts in web promotion. A greater part of online advertisement funds is spent on search marketing, which is more effective than sign advertising at driving traffic. Aptitude to place one’s ad on the screen accurately where someone is probing for information is insightful. With broadband, when an ad pops up and you click it, there is a way to show a full motion video, which some find believable. This is going to be an emergent feature in the world of publicity.

Past search marketing advertisers are utilizing the Internet as a part of a larger and more interactive advertising. Promoters have ways to incorporate online links even in advertisements that aren’t online. For example, newpaper advertisments conspicuously tell you their web addresses. TV news broadcasts always send you to their Web sites. This is for the simple reason that web site traffic is convertible to dollars if they can convert the traffic into sales. That’s the general scheme – to get you more convincingly engaged. Even the usual thirty second television spots are commonly used to gain the attention of the viewers and then point them to the world wide web with the purpose of bringing them nearer to a transaction.

Ad agencies have been transformed because they are now media companies. The profits that they make from their whole media businesses are much higher percentages compared with their pure advertising division. It’s the link between the traditional advertisements and web technology that’s important. In cyberspace, you can link your ads to an instant action; that’s the difference. A visitor’s eagerness to click leads to a potential transaction, or at the very least, dissemination of information that can then influence a visitor in even more. The effortlessness of broadband urges people to be more integrated and interactive, much faster in carrying out business.

Hvad bliver det næste store medie som skal overhale tv og internet?

Ny forskning foretaget af Internet Advertising Bureau – brancheforeningen for online og mobil annoncering – fandt, at 73% af marketingfolk tror mobil bliver det medium, der ser mest vækst i løbet af de næste 5 år.

Undersøgelsen, foretaget blandt et panel af over 100 senior plannere fra britiske bureauer, hvor man undersøgte deres viden om og forståelse af mobile reklamer, samt generelle holdninger til mediet. Den forskning viser at omkring 95% af de digitale budgetter omfatter bruge på mobil.

WEB-TV har tilgengæld præsenteret imponerende resultater for annoncørerne i en undersøgelse fortaget af Gallup i samarbejde med de store mediehuse.

Klikraterne på pre-rolls, reklameklip, der går forud for et web-tv indslag, er op til 20 gange højere end klikraterne på almindelige online annoncering.

Desuden ser over 75% af brugerne reklamen til ende, og ser derefter det web-tv klip de kom efter.

Det er netop sådanne samarbejde mellem medier, annoncører og analyse institutter som kan være med til at sætte skub I nye vækst medier til gavn for annoncører som får flere kunder på nye og unikke måder og for medierne som finder nye og tiltrængte indtægtskilder her i finanskrisen sidste timer.

Listet er øverige hovedpunkter fra undersøgelsen.:

• Erindring og genkendelse af web-tv reklamer ligger højere end traditionel display bannerannoncering og printannoncering.
• Web-tv annoncering fungerer som responsmedie: Klikrater for web-tv annoncering (op mod tre pct. for pre-rolls) ligger markant over klikrater for traditionel display bannere (0,1 pct).
• Pre-roll formatet præsterer isoleret set bedre end overlay formatet målt på awareness effektmålene ‐ men kombinerer annoncøren de to formater opnås endnu højere awareness effekt.
• Mellem 60 og 73 pct. af alle respondenter ser hele web-tv reklamen uden hensyntagen til længden af denne og på trods af, at de har mulighed for at klikke annoncen væk.
• Flertallet af respondenter angiver, at web-tv reklame ikke vil påvirke deres fremtidige brug af web-tv.
• Platformen har en betydelig og stigende dækning. Det er rimeligt at antage, at vi i dag har en dækning på danske videobærende medier på omkring 1,5 millioner danskere.
• Web-tv reklame menes ifølge undersøgelsen at være et effektivt supplement til traditionel tv-reklame givet at køber og sælger finder et fælles afregningsniveau.

Confira a programação da transmissão ao vivo

2 a 25 de novembro e 29 de novembro a 02 de dezembro
Projeto Transitância: Oficina Teatro, Performance, Cenografia e Confecção de Objetos e Adereços Cênicos
Ministrantes: Christiane de Macedo, Marcelo Scalzo e Rafael Camargo
19:00 às 22:00

26 a 29 de novembro Projeto Transitância: A Anta de Copacabana
Com: Rafael Camargo 21:00
(5ª feira à sábado) e 19:00 (domingo)

03 a 06 de dezembro Projeto Transitância:
A Beira Do Com Christiane de Macedo 21:00
(5ª feira à sábado) e 19:00 (domingo)

Transmissão ao vivo do projeto Transitâncias

Acesse: www.espacodois.com.br para assistir

For Free Downloadable Music and to Download Free Music, visit www.cohesive.tv.

Web TV is one of the aspects of the internet that is currently creating a hullabaloo in the face of net. But long before it came to viewers’ awareness, Online TV has already made its way to the entertainment world of and is limited to United Kingdom and United States alone. It was already believed as an alternative way of broadcasting and at the same time a “puny” way of earning for the makers and investors. Resembling to television, internet TV was premediated to offer the spectators data and amusement in a very open manner.

Furthermore, internet TV can be a very helpful way for people who are regularly are in front of the computer doing work such as those who work at call centers, in office, or even those whose work is at home. It just makes it simple to access at your favorite TV shows (if they are presented online). Internet TV is starting to turn huge that some typical television shows and even the hottest of shows coming from unusual plan of independent producers are presented on internet TV libraries.

There are only two ways of how Internet TV televise: Streaming and downloading the video to your computer. Shows or rather say videos are not only viewed in a single website unless it is so. The class of every video depends on the service provider network. As of the moment, the internet TV is undergoing evolution although there are already “quite many” of the viewers are now depending on it in hunt of the programs that might corresepond to their fascination and of what’s new that are remote on traditional TV.

Recently, there are already good quality programs that air on internet TV but not everybody is hospitable to this modern yet still evolving internet matter. Giant and well-known production companies and networks are dissuading the use of online TV. Just imagine for a minute, Walt Disney Company will situate their high-definition show online where it will be susceptible to facsimile, not to mention the lost cost it will do to them since online shows don’t need a network for it to broadcast and that ads is way another topic to confer.

Below are two contrasting opinions about internet TV.

“Having internet TV, and if the features will soon be though not fully the same, I might as well sell our television.”

And the other is “I’m sure internet TV will never be up to the task of what my traditional TV can do.

There is already a line that draws the splitting of those who are favor and of those who are consider being “against” the consumption of online TV. But visibly, the last say will be made by the viewers and it will always be regarding the viewers.

For Free Downloadable Music and to Download Free Music, visit www.cohesive.tv.

Web TV is one of the aspects of the internet that is currently creating a hullabaloo in the face of net. But long before it came to viewers’ awareness, Online TV has already made its way to the entertainment world of and is limited to United Kingdom and United States alone. It was already believed as an alternative way of broadcasting and at the same time a “puny” way of earning for the makers and investors. Resembling to television, internet TV was premediated to offer the spectators data and amusement in a very open manner.

Furthermore, internet TV can be a very helpful way for people who are regularly are in front of the computer doing work such as those who work at call centers, in office, or even those whose work is at home. It just makes it simple to access at your favorite TV shows (if they are presented online). Internet TV is starting to turn huge that some typical television shows and even the hottest of shows coming from unusual plan of independent producers are presented on internet TV libraries.

There are only two ways of how Internet TV televise: Streaming and downloading the video to your computer. Shows or rather say videos are not only viewed in a single website unless it is so. The class of every video depends on the service provider network. As of the moment, the internet TV is undergoing evolution although there are already “quite many” of the viewers are now depending on it in hunt of the programs that might corresepond to their fascination and of what’s new that are remote on traditional TV.

Recently, there are already good quality programs that air on internet TV but not everybody is hospitable to this modern yet still evolving internet matter. Giant and well-known production companies and networks are dissuading the use of online TV. Just imagine for a minute, Walt Disney Company will situate their high-definition show online where it will be susceptible to facsimile, not to mention the lost cost it will do to them since online shows don’t need a network for it to broadcast and that ads is way another topic to confer.

Below are two contrasting opinions about internet TV.

“Having internet TV, and if the features will soon be though not fully the same, I might as well sell our television.”

And the other is “I’m sure internet TV will never be up to the task of what my traditional TV can do.

There is already a line that draws the splitting of those who are favor and of those who are consider being “against” the consumption of online TV. But visibly, the last say will be made by the viewers and it will always be regarding the viewers.

…lupus in fabula! We’re just in the middle of our klein reportage on Techno Luxury from Berlin and yesterday Monocle’s Monocolumn covered the new evolutions on the media scene.

Guess where do the news come from? Berlin!   Markus Albers reports…

November 22, 2009 — Berlin
Writer: Markus Albers

I’ve spent the past few days tucked away in a secret hideaway in the headquarters of the German publishing house Axel Springer, helping create what the company thinks could be the salvation of newspapers. I’m not allowed to tell you everything that’s been debated but I can tell about the outcome of all that work: today the company launches eMag – an electronic magazine that will be part of the Berlin-based national quality Sunday paper Welt am Sonntag.

Twelve stories have been enriched with animation, film and audio. Browsing feels as intuitive as turning pages on paper. But you can also watch the New York correspondent visit a party by artist Terence Koh and sit in the passenger’s seat of the new Ferrari 458 Italia as it roars along the Maranello test track. You can dive into elaborate interactive infographics explaining the Copenhagen Climate Conference or listen to the Bee Gees talk about their 50th anniversary.

This is not a newspaper anymore. But neither is it just a flash-website or web TV – although it includes those aspects. The eMag feels closer to those animated journals in the Harry Potter films. But perhaps more importantly it is also one of the first experiments with a paywall. Readers will have to fork out €1.50 to get those jumping and moving pages.

For years newspaper publishers have been lamenting sinking revenues but on their websites most of them still give away their articles for free. Many now consider this decision from the early days of the internet to have been a major error and one that must be corrected. Rupert Murdoch has announced that – following the example of his Wall Street Journal – all of his newspapers will charge for online-content next year.

In Germany Axel Springer has been the most vocal proponent of this new strategy. Unlike Murdoch it does not plan to charge for the electronic versions of existing papers. Rather it will launch innovative products, hoping to lure customers into downloading them onto computers and smartphones. In addition to today’s eMag there will be iPhone Apps from its tabloids Bild and BZ later in the year – you will also need to pay for these.

Fascinating as the new Welt am Sonntag product may be it raises fundamental questions about the self-image of journalists. How much will the role of writers change if their work is reduced to providing captions for animated graphics? If videos are the way to go, will future journalists be trained as TV hosts rather than investigative reporters? With production of electronic media so much more complex than printing ink on paper, will programmers soon be the new editors?

But the most pressing question of course is whether readers are ready to pay for content online at all – however it is dressed up. In an era of abundant information and where news is spread in real time via Twitter and social filters it’s something of an unknown. Still, experimenting in times of rapid change seems more sensible than complaining. The media world will watch with curiosity and even envy as Europe’s mayor publishing house releases today’s trial balloon.

Markus Albers is contributing editor based in Berlin

Photo: eMAG, Article: monocle

The November 22 2009 edition of The Sunday Times did a special story about the rise of online video websites in Singapore. One of the artworks I did for Wacom/Klik made it in.

Here’s the original poster and then some…

Madeira-TV, TELEVISÃO REGIONAL ONLINE, dá ínicio as suas transmissões experimentais no mundo da internet, desta forma a empresa desenquadrado – Multimédia & Comunicações, Lda, que, até ao presente momento, tem sido responsável pela criação deste projecto convida toda a comunidade Madeirense a participar na primeira webtv regional.

Il mercato della tv italiana si popola a passo di lumaca di decoder unici, quel tipo di apparecchi che sono in grado di ricevere i segnali televisivi attraverso differenti fonti di emissione (internet, digitale terrestre e satellitare). Questi apparecchi, reclamati a gran voce dalle associazioni di consumatori del nostro paese, sarebbero la soluzione definitiva per gli utenti tagliati fuori dai segnali del dtt, ma potrebbero essere anche una valida alternativa nel campo delle offerte tv, e sarebbero soprattutto uno strumento concreto per abbassare il divario digitale che affligge l’Italia.

Il lancio nell’aprile 2009 del decoder XDome, dell’omonima azienda italiana, ha introdotto il primo apparecchio con sintonizzatori digitale terrestre e satellitare. Successivamente il decoder BlobBox della società italiana TvBlob (Tilsey) ha presentato dtt e Internet nello stesso ricevitore/modem (digitale terrestre, Web Tv e applicazioni espandibili Open Source della rete).

Ed ecco la novità: questo settembre la società svizzera 3-D Enter ha presentato la nuova offerta tv con decoder unico chiamato TvSurf, che unisce il digitale terrestre alle potenzialità delle rete Internet. Il decoder è dotato di un hard disk da 160 Gb (ci sono versioni anche da 500 Gb e 1 Tb) che regala la possibilità di archiviare e vedere i programmi in modalità on-demand (come e quando desideri); è già pronto per l’alta definizione; punta a divenire un media center da collegare alla tv di casa.

L’apparecchio potrebbe sembrare a prima vista simile al BlobBox ma in realtà offre un approccio differente al Web: infatti è dotato di un browser web  (Firefox) per navigare liberi senza restrizioni; ha un accesso diretto a Wikipedia e a news in tempo reale. La particolarità di TvSurf è insita in un motore di ricerca interno per la Tv che è in grado di semplificare il ritrovamento dei programmi del dtt, ma anche delle Web Tv, degli eventi sportivi live, dei video di You Tube e su Megavideo, consentendo all’utente l’uso contemporaneo (multitasking) dei contenuti.

I punti deboli che limitano fortemente la diffusione di questi decoder unici sono sempre gli stessi: il prezzo elevato, 439 euro, e l’impossibilità di usufruire delle offerte pay del digitale terrestre.

Caratteristiche tecniche di TvSurf

Nelle società contemporanee, grazie alle opportunità offerte dalle innovazioni tecnologiche, si stanno diffondendo le web tv. Si tratta di televisioni tematiche che vengono fruite attraverso il web. Diversamente dalle televisioni tradizionali vi è una sostanziale differenza che riguarda non solo la modalità di fruizione del medium, ma anche la possibilità che il telespettatore ha di decidere l’argomento che vuole approfondire e che, quindi, possa costruirsi un vero e proprio palinsesto. E’ interessante sottolineare come, tra i contenuti delle web tv, ci siano anche quelli legati ai giovani, alla scuola e al mondo dell’educazione in generale. Un esempio di questo tipo è Curiosphere, una web tv francese rivolta ad insegnanti e studenti e divisa in due grandi canali tematici, uno sulla Conoscenza, l’altro dedicato all’Educazione. Un‘altra esperienza che va in questa direzione è quella di “ med master tv”, una tv fruibile sul web realizzata dai corsisti del Master Multimedia Education dell’Università Sapienza di Roma. In questa web tv ci sono dei servizi interessanti riguardanti l’intercultura, i consumi culturali dei giovani, il mondo dei videogiochi, il rapporto tra i giovani e la fede, oltre alla rubrica” media quiz”, in cui alcuni studenti della scuola media Gianni Rodari di Roma hanno risposto, in modo ludico, a domande riguardanti le nuove tecnologie. Esperienze di questo tipo possono essere considerate come l’inizio di un’ evoluzione innovativa che riguarderà i linguaggi e i territori audiovisivi.

Andrea Magliocco, Med Master

]]> http://cohesivetv.wordpress.com/2009/11/19/an-avant-garde-marketing-approach-for-businesses/ Thu, 19 Nov 2009 12:04:34 +0000 cohesivetv http://cohesivetv.wordpress.com/2009/11/19/an-avant-garde-marketing-approach-for-businesses/

For Web TV, Free Online Music and to Download Free Music, visit Cohesive TV’s website. 

The more youthful you are, the more you explore information on the web. In our time, only the elderly people read newspapers. We are now in the internet era and witnessing industries being changed by broadband such as the news and information industries. Broadband enables the most modern ways of amusement and new routines to utilize and handle media. We see major makeovers in the music and TV industries as well. Audiences are divided and more persons are asking for immediacy, mobility, and control over their media consumption.

High-bandwidth internet makes some industries’ traditional trade models no longer practical. Television stations, for example, scuffle with a time-shift in TV viewing as digital video recorders grew to be ordinary. Because of hi-speed internet, they must now also vie for a place-shift. Family members do not anymore sit in the family room together, all eyes are paying attention on the television.

Promotion is at a fascinating turning point. Budget is still being exhausted on long-established marketing such as TV; on the other hand, with new prospects to get in front of, and more importantly, intermingle with the viewers, most businesses have heightened their efforts in internet publicity. Majority of online advertisement funds is spent on search advertising, which is more efficient than sign publicity at driving traffic. Ability to place one’s ad on the screen exactly where a viewer is probing for information is shrewd. With broadband, when an advertisement shows up and you click it, there is a way to display a full motion video, which some find persuasive. This is going to be an emergent feature in the world of marketing.

Earlier search marketing advertisers are using the Internet as a part of a larger and more interactive promotion. Advertisers have ways to include online links even in advertisements that are offline. For example, newpaper ads especially tell you their web sites. TV news broadcasts always send you to their Web sites. This is for the simple reason that web site traffic is convertible to dollars if they can turn the traffic into transactions. That’s the general scheme – to get you more persuasively engaged. Even the standard thirty second television spots are commonly used to gain the interest of the viewers and then point them to the world wide web with the objective of bringing them closer to a transaction.

Ad firms have been transformed because they turned into media companies. The revenue that they make from their whole media businesses are much higher percentages compared with their pure advertising section. It’s the linkage between the traditional advertisements and internet technology that’s noteworthy. In cyberspace, you can link your ads to immediate action; that’s the benefit. A visitor’s willingness to click leads to a likely transaction, or at the very least, diffusion of information that can then influence a visitor in even further. The straightforwardness of broadband pushes people to be more integrated and interactive, much more efficient in executing business.

For Web TV, Free Online Music and to Download Free Music, visit Cohesive TV’s website. 

The more youthful you are, the more you explore information on the web. In our time, only the elderly people read newspapers. We are now in the internet era and witnessing industries being changed by broadband such as the news and information industries. Broadband enables the most modern ways of amusement and new routines to utilize and handle media. We see major makeovers in the music and TV industries as well. Audiences are divided and more persons are asking for immediacy, mobility, and control over their media consumption.

High-bandwidth internet makes some industries’ traditional trade models no longer practical. Television stations, for example, scuffle with a time-shift in TV viewing as digital video recorders grew to be ordinary. Because of hi-speed internet, they must now also vie for a place-shift. Family members do not anymore sit in the family room together, all eyes are paying attention on the television.

Promotion is at a fascinating turning point. Budget is still being exhausted on long-established marketing such as TV; on the other hand, with new prospects to get in front of, and more importantly, intermingle with the viewers, most businesses have heightened their efforts in internet publicity. Majority of online advertisement funds is spent on search advertising, which is more efficient than sign publicity at driving traffic. Ability to place one’s ad on the screen exactly where a viewer is probing for information is shrewd. With broadband, when an advertisement shows up and you click it, there is a way to display a full motion video, which some find persuasive. This is going to be an emergent feature in the world of marketing.

Earlier search marketing advertisers are using the Internet as a part of a larger and more interactive promotion. Advertisers have ways to include online links even in advertisements that are offline. For example, newpaper ads especially tell you their web sites. TV news broadcasts always send you to their Web sites. This is for the simple reason that web site traffic is convertible to dollars if they can turn the traffic into transactions. That’s the general scheme – to get you more persuasively engaged. Even the standard thirty second television spots are commonly used to gain the interest of the viewers and then point them to the world wide web with the objective of bringing them closer to a transaction.

Ad firms have been transformed because they turned into media companies. The revenue that they make from their whole media businesses are much higher percentages compared with their pure advertising section. It’s the linkage between the traditional advertisements and internet technology that’s noteworthy. In cyberspace, you can link your ads to immediate action; that’s the benefit. A visitor’s willingness to click leads to a likely transaction, or at the very least, diffusion of information that can then influence a visitor in even further. The straightforwardness of broadband pushes people to be more integrated and interactive, much more efficient in executing business.

Il mito della classe operaia che lotta e si ribella ai soprusi dei vecchi signori e padroni, in Italia non è mai tramontato. Cavalca ancora l’onda, come fossimo rimasti ai tempi in cui la rivoluzione c’era davvero, in cui due schieramenti distinti e in lotta, esistevano realmente.
Adesso le cose sembrano essere cambiate, maturate, nel vero senso della parola. Forse questa crisi, insieme a tutte le brutte notizie, alle paure, ai dubbi e alle insicurezze ha portato con sé anche un soffio d’aria fresca e pulita. In un certo senso si sta scrivendo una pagina di storia: imprenditori e lavoratori, questa volta, sono uniti e combattono dalla stessa parte!

E’ la storia di quell’ Italia che ha permesso al nostro paese di restare più o meno in piedi, che ha agito da ammortizzatore sociale, è la storia dell’Italia dell’economia reale, delle piccole e medie imprese, che costituiscono la stragrande maggioranza delle attività lavorative nel presente e passato italiano, basti pensare che nelle piccole imprese lavora l’80% dei lavoratori italiani. 
Sentiamo continuamente parlare di Fiat, Pirelli, Telecom, ma questi rappresentano solo  una minima parte della realtà italiana; in primo piano ci sono le aziende piccole e un po’ meno piccole, che tutti i giorni combattono contro questa crisi per salvare se stessi e i loro collaboratori.
Fiat può chiedere che il governo rinnovi gli incentivi statali per l’acquisto di auto, le piccole e medie imprese non godono di questa possibilità. Quindi, chi li aiuta?

Tutti, lavoratori, sindacati e imprenditori, hanno lo stesso obiettivo: difendere l’occupazione e rilanciare la produttività. Stanno insieme, tutti sulla stessa barca e, per la prima volta, cercano di remare all’unisono per arrivare in un porto sicuro.
Gli imprenditori, dal canto loro, hanno cercato di ricorrere a tutti i mezzi possibili per evitare i licenziamenti di massa: non solo cassa integrazione ma anche contratti di solidarietà o part- time.
I sindacati, stranamente, si stanno dimostrando collaborativi: per il momento non ci sono stati cortei, manifestazioni o scioperi. Cosa che sarebbe stata semplicemente impensabile in altri tempi.

E non è tutto. Nella puntata di Exit del 13 ottobre – programma di prima serata su La7 –  si è parlato di imprenditori che scioperano. Sì, non sono più gli operai a scendere in piazza armati di striscioni, bandiere, slogan e megafoni; questa è la volta degli imprenditori, che chiedono a gran voce aiuti per continuare a sopravvivere, sia per loro che per i propri collaboratori.
29 giugno 2009, Torino :  1.000 imprenditori scendono in piazza per protestare.
21 luglio 2009,  Roma: imprenditori da tutta Italia manifestano la loro disapprovazione e rabbia sotto il Ministero dell’ Economia.
9 ottobre 2009 :  Bossi e Tremonti incontrano gli imprenditori di Varese, i fedelissimi del governo, per spiegare cosa è stato fatto per loro.

Gli imprenditori che sono sempre rimasti in disparte, che non si sono mai esposti, che non hanno mai fatto sentire la loro voce adesso gridano: “Basta!”

Fanno di tutto per saldare i conti: da molti è stata definita una vera e propria “Etica Deontologica” dei piccoli imprenditori. Ma quando sono loro che devono essere pagati da grandi imprese, fanno fatica a riscuotere ciò che spetta loro . È questo il giochino che permette alle grandi imprese di non chiedere prestiti.
I piccoli imprenditori, invece, alle banche si devono rivolgere per forza e chiedono aiuto ad esse, che per concedere un fido vogliono continuamente  garanzie, e le garanzie che chiedono ai piccoli sono garanzie personali.
La parola fallimento non esiste nel vocabolario del piccolo imprenditore. Significherebbe fallire nel vero senso della parola: vorrebbe dire mandare all’aria un progetto in cui si è creduto e investito anima e corpo. Vorrebbe dire rimanere senza casa, oltre che senza lavoro. Diverso quando si tratta di grandi imprese gestite da manager. 

Forse fra molto tempo, quando tutto sarà superato e un po’ dimenticato, sui futuri libri di storia, leggeremo di “quella crisi del 2008” che piegò molti paesi  - fra cui anche il nostro -   ma che fu teatro di sconvolgimenti sociali, del superamento di vecchi stereotipi e della riscoperta di un vero spirito di collaborazione.
Perché, chissà come, solo nei momenti di estrema difficoltà, superiamo ostacoli  insormontabili e ci ritroviamo tutti più o meno dalla stessa parte,  contenti di non essere soli e di non essere così diversi.

Vai alla   

“Flaggschiffe im Netz. Potenziale und Optionen im Online-Portalgeschäft” hieß eine Veranstaltung der Medientage München am 29.10.2009.

Einführung:
Michael Konitzer, Principal Consultant Ray Sono, München

Podiumsdiskussion:
Ralf Baumann, Senior Vice President Portal t-online.de, Deutsche Telekom, Products & Innovation, Darmstadt
Matthias Ehrlich, Vorstand United Internet Media, München
Michael Konitzer, Principal Consultant Ray Sono, München
Christoph Schuh, Vorstand Marketing & Sales, Tomorrow Focus, München
Terry von Bibra, Geschäftsführer Yahoo! Deutschland & Vice President Advertising Marketplaces Yahoo! Europe, München

Moderation:
Dominik Grollmann, Chefredakteur Internet World Business, München

Zentrale Punkte:
Michael Konitzer zeigte in seiner Einführungs-Präsentation den Shift von der Provider-Zentrierung zur User-Zentrierung. Oder anders ausgedrückt: Ein Paradigmenwechsel  von der Medien-Zentrierung zur Ego-Zentrierung. Er zitiert den bekannten Satz “Wenn eine Nachricht wirklich wichtig ist, dann findet Sie den Weg zu mir” und modifiziert ihn zu “Wenn ein Produkt attraktiv für mich ist, dann findet es den Weg zu mir.”.  

Weitere wichtige Eckpunkte seiner Präsentation: “Personal micro news” sind ein wichtiger Trend. Das alte Anzeigenmodell hat ausgedient, d.h. das Top-down Prinzip fuktioniert nicht mehr. Aus Portalen werden künftig “Business Intelligence Portale”. Während der Podiumsdiskussion streut er die aus meiner Sicht entscheidende Bemerkung ein, dass Online auf niedrigen Niveau z.B. 20% gewinne, während Print auf hohem Niveau z.B. 20% verliere. Folge: Normale Werbeausgaben sinken und die Gelder fließen stärker in die eigenen Webpräsenzen der Unternehmen.

Ralf Baumann, der sich selbst als “Facebook addicted” bezeichnet, erläutert, dass vor etwa drei Jahren 60% der T-Online Portal Nutzer über den Access der Telekom kamen. Heute seien es nur noch etwa 30%. Die hohe Reichweite sieht er als eine gute Basis für den Portal-Umbau. Seines Erachtens ist vieles zu früh für den Massemarkt. T-Online erreiche in diesem Zusammenhang nicht die “Front-Runner”. Bei T-Online sieht er selbst zwei Zielgruppen-Lücken: die ganz Jungen und die ganz Alten. Ein wichtiger Wunsch der User sei, das man lokaler werde. Deshalb ist das Thema IP-Targeting von hoher Bedeutung für T-Online. Ähnlich gilt das auch für Web-TV.

Matthias Ehrlich ist der Meinung das Social Media nicht der Killer von E-Mail ist – obwohl man das oft höre. Wichtig sei die hohe Nutzungsfrequenz von E-Mail. Für ihn ist die Frage bedeutet, wie man die Erlöse mit allen an der Wertschöpfung beteiligten Partner teilt.

Aus Sicht von Terry von Bibra ist Content sehr wichtig für das Online-Portalgeschäft. Christoph Schuh sieht gar ein Revival des Thema Contents. Wichtig ist vor allem qualitativer Content – der muss jedoch kein “redaktioneller Content” sein, sondern kann von den Usern kommen.  Die Kombination einer vertrauten Marke zusammen mit “Stticky Content funktioniert – Beispiel focus.de. Die Kunst bestehe darin, den Content kostengünstiger als früher zu erzeugen. Das Thema Leistungsschutzrecht ist ihm ebenfalls wichtig. Interessant auch seine Aussage, das dieses Jahr focus.de profitabel produiziert wird. Für das mobile Internet ist für ihn der Nutzungsdurchbruch bereits vollzogen, wie er an der Nutzung von focus.de sehen kann.

*** Feeback zum Artikel gerne über die Kommentarfunktion oder direkt an „mail [ AT ] markus – caspari.de“. ***

Nu är jag hemma igen och resten av kvällen blir det webb-tv, popkorn och inget annat än chilla. Jag har inget annat att göra helt enkelt och orkar inte fixa något. Så ikväll ska jag bara vila upp mig inför morgondagens flyttande. Jag hoppas du får en lite aktivare kväll än jag, det är oftast roligare…

Sleep tight everyone!

// Elin “Sleepy” Johansson

Grandi numeri anche per la Rai su YouTube, dopo il recente record di utenti fatto registrare sui portali Rai.tv e Rai.it. Sul portale di videosharing più popolare al mondo, l’alto gradimento dei video Rai sul web è altrettanto evidente, con 1 milione di video visti al giorno per un totale di 31,5 milioni di visualizzazioni nel solo mese di ottobre. In tutto, sono circa 2.700 le clip selezionate da RaiNet per il suo branded channel www.youtube.com/rai, a cui si aggiungono 13.000 video caricati direttamente dagli utenti e “regolarizzati” dalla consociata Rai.

Il risultato evidenzia una crescita di quasi il 1.000 per cento rispetto a un anno fa, data di inizio della collaborazione Rai-YouTube per la distribuzione di contenuti e la protezione del copyright attraverso un software di controllo di YouTube che consente l’individuazione e la corretta gestione dei file video ugc. Da allora, Rai su YouTube è cresciuta sino a diventare il secondo Canale più visto in assoluto in Italia (al primo posto tra i Canali director).

Nel dettaglio, su un totale di 31,5 milioni di visualizzazioni, sono 11,5 milioni i video visti sul canale ufficiale Rai di YouTube e 20 milioni le visualizzazioni sulle clip generate direttamente dagli utenti. Tra i più visti di ottobre sempre in testa 44 gatti dallo Zecchino D’oro con 280.000 visualizzazioni, poi le performance musicali da X Factor a Ti Lascio una canzone e Quelli che il Calcio, le clip esclusive del nuovo canale RaiMusic ed i video tratti da programmi di attualità e comici, AnnoZero e Parla con me.

[fonte Ufficio Stampa Rai]

Jag sitter just nu och tittar på massa olika klipp och program på bland annat SVT Play och TV4 Play. Hype osv osv. Det är så härligt att kunna välja själv NÄR man ska titta på tv-program. Webb-tv FTW!

Samtidigt försöker jag komma på vad jag ska äta för något nu. Det är lite småjobbigt att vi har packat ner alla grytor och stekpannor så att man inte kan laga något. Jag vet inte riktigt vad jag ska hitta på, hungrig kan jag ju inte gå hela kvällen. Visst, jag kan ju äta mackor och dricka juice, men hur himla kul är det hela tiden? Vi får se vad jag hittar helt enkelt…

Om en timma sticker jag till tonår i alla fall. Och imorgon slipper jag problemet jag snackade om. ÄNTLIGEN!!!

Falling behind at giving free TV content away on the web may not be a bad thing.

TV producers’ content is paid for by advertising dollars. Advertisers put their money into content that reaches the eyeballs of their target audience. We, the audience, are the variable—as are advertising budgets in this economy and digital media revolution, I suppose.

According to the Uses and Gratification communication theory, we choose media channels that best fit our desires.

Our TV habits are determined by content, channel, cost:

We want to choose what we watch. We prefer to watch it where we want, when we want, without interruption. And many of us are getting used to it being “free.”

To experience live TV shows and events live, media consumers will submit to program schedules and advertisement interruptions. Today consumers need a digital cable provider, and service can cost as low as $20/month for basic channels and up to $130/month for premium channels—formerly known as “cable.”

To watch TV content on a custom schedule and to skip interruptions, sometimes consumers use a digital video recorder (DVR) to fast-forward through ads and watch almost live, or at a later and more convenient time. DVR devices can be rented for about $15/month.

Other times consumers choose from a selection of TV content available online at anytime they want and with less advertisements—”limited interruptions.” To watch online TV consumers need an Internet provider, and service can cost as low as $20/month (not to mention access to a computer that is able to connect to the Internet).

“The television market is $120 billion. And of that, $700 million, half of those [ad buyers] are spending 90 percent of their time doing Google keywords, not buying online video,” said Quincy Smith.

But in September Hulu earned 38.5 million unique viewers who watched 488 million videos—average viewer watched more than 12 videos totaling more than 1 hour, compared to average 3.7 minutes for all web video.

The “web-based storytelling economic model” is a little broad of a subject to tackle in a blog post. I will take a stab at the future web Television economic model—it is basically determined by us, the viewers.

A common prediction: As future generations rely more on the Internet for their media needs and free content increases to be available online (or cheaper and same or better content by cable providers), online TV viewers will likely increase and transcend age demographics.—What if  online advertising, then, saves the TV networks (who provide free content online) and the habits of future media consumers disrupts cable providers?

Now: We are watching TV on TV and online. Just because we’re watching online doesn’t mean we stopped watching on TV. I would argue that we watch more TV than we ever have before—because it is incredibly accessible and we have the freedom to control time and content.

NBC, News Corp. and Fox may have jumped the gun with a free video-viewing platform (maybe they should have started slow and maybe with micropayments?—is there any going back?, probably no) and they will probably have to earn their rent with advertising.

CBS may be a little bit of a paranoid control freak, and a little behind—but not by much (should they offer full episodes of their shows free on their website with weekly lifespans?).

I wouldn’t hold tight to anything right now. I’d stick to what’s working ($120 billion) and strategically experiment with what’s emerging ($700/$350 million)—maybe that is what CBS is doing after all.

Quincy Smith (CBS) one year ago

Adidas has created a unique Web-TV Channel with great content about the Adidas brand and all the different sports it represents. From soccer to tennis, rugby, basketball, running and motorsports. The way it has done it, strongly engages the consumer and the brand. Adidas is not only a sports brand, it’s a fashion brand. It has developed several partnership with designers and luxury brands and has created new and beautifully designed shoes and clothing. Below are a few Adidas Films.

For all Adidas content go to: Adidas TV

Adidas Fashion Films

Adidas Originals – The Party Movie

After few months of intensive work by the Digital Video Committee at the IAB, which I am part of, the VAST 2.0 is officially released. This is a major milestone in the long process of technology standardization in the in-stream space led by the IAB.

Compared to the previous version, VAST 2.0 introduces major improvements and new capabilities. From one hand, it provides the required flexibility to support the different business needs of media buyers and sellers and on the other hand, it remains clear and straightforward from technical and implementation perspective.

I have always been a great supporter of the VAST (and VPAID) as an industry standard that brings efficiencies and scale to everyone in the in-stream space. As we march into 2010, I believe that we will see significant growth in advertising dollars spent on in-stream by major brands. This growth will lead to an increased agency demand for third party serving for in-stream as well as increased publisher need to monetize remnant video inventory through third party sellers. This trend will push the adoption of VAST and VPAID which will serve as the infrastructure that will answer these business needs. So, in 2010 we can expect to finally see a critical mass of publishers, networks and technology vendors adopting the VAST and VPAID standards and enabling scale and efficiency in the in-stream space (which will then lead to more dollars spent on in-stream and so on).

For full review on the VAST 2.0, check out this post by Ari Paparo, my colleague at the IAB Digital Video Committee. Big kudos should go to Ari for his hard work on the VAST. He was the driver and facilitator of this standard and without him this release couldn’t have been happened.