A Google Webmaster Help video from Matt Cutts released on Nov. 10, 2009 got me thinking how the listing text in Google’s search results can easily be overlooked by some webmasters in their SEO efforts.

SEO is all about extending the reach of your web site content to your target market using online search platforms. You can tell when this has been achieved, and to what degree, by using web analytics software to monitor referral and visitor data. But what that data won’t tell you is how your site appears to users in a SERP (Search Engine Results Page). Sure, you’re getting traffic but perhaps you’re missing out on a lot more because your listing text is weak. You wouldn’t take out a newspaper advertisement without looking at the final proof first. So don’t be in the dark over how your site appears to people who use Google.

Poor page titles, visible copy, and description meta data can result in a weak listing. Webmasters have a lot of control over what text is displayed in a SERP, but in the end, Google reserves the right to modify result snippets if it feels the original isn’t up to par.

It’s important to remember that this decision by Google is based on a highly refined algorithm and is ultimately for the benefit of people searching for your content. That said, I’m willing to bet most webmasters still prefer to retain control over how their web site is shown in Google.

By ensuring your on-page content is the best it can be, you’re greatly increasing the chances Google doesn’t step in and tweak your listing.

Let’s look at the different elements of an organic Google search result and how we can control what is shown.

Page Title

The large blue link at the top of the snippet. As Matt points out in his video, most people know Google can modify the description snippet in the listings but not everybody is aware that Google may also change the title. In this case, it is usually due to a shortcoming with your web page’s title attribute. If the title is missing, too long or irrelevant, Google may show something more on-topic to the search query made.

Here are some tips to ensure Google displays the best possible title text to a user:

Always ensure that page titles are unique and not just copied page to page across the site.

The page title isn’t something you stuff with keywords. Yes, always include your most important key phrases but don’t provide a long list of everything your web site is about. It should be a concise headline that describes the content on the specific page – personally, I try to use no more than three different keywords or phrases.

Page titles over 60 characters in length are likely to get cut down and manipulated by Google. If the search term(s) appears in a lengthy title tag, it’s likely that a snippet of it will be used where the term appears.

Listing Description

Using the same logic as for the title, the description displayed in a SERP comes from the most relevant area of your web page. IE. – The area of your text containing the word(s) used in the Google search query.

The listing snippet is typically generated from your visible copy on the page or the description meta tag. This is a good reason to optimize the description meta tag as part of your SEO campaign. While Google’s algorithm ignores it for purposes of determining rankings, it can still pull the tag’s content and display it to its users. A good description meta tag uses proper grammar and explains the page content in under two or three sentences. Remember, don’t stuff the description tag with a list of keywords. That isn’t helpful for users or the search engines.

If you write focused, quality on-page content for your target audience and create a helpful description tag, you should have your Google listing snippet covered.

Cache Version of the Page

Next to the green URL in your Google listing is usually a “Cached” link. Clicking this will display the version of your web page that was indexed by the Googlebot when it last crawled your site. Also included is the crawl date.

Why is this important? Well, if you’ve recently updated your page title or visible copy and the changes are not reflected in Google results, it probably means Google hasn’t returned to check your site’s content for updates.

Common reasons for this include few inbound links or existing inbound links of poor quality. If Google doesn’t crawl the pages that link to your site, it stands to reason they won’t visit your site frequently.

If you find your site isn’t getting crawled enough by Googlebot or other search engine robots, consider submittíng your site to local business directories or swapping links with other good quality, relevant web sites. The benefits of inbound links also go much farther than just increasing crawl frequency – they will also play a significant part in how well your site ranks.

Now that we know the elements of a typical Google listing and the factors that determine what is shown, all that’s left is for you to monitor your site listing for various keyword searches and make changes when necessary.

Remember: a top Google ranking doesn’t mean anything unless people actually click on it. Have a look at your competitors’ listings in Google and see how yours compares – which one would you click on if you did a search for that topic? In my experience, there is often room for improvement when it comes to copy writing and content relevancy. In the end, your users and the search engines will like you more for it.

Source: www.sitepronews.com

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These are some Simple SEO Tactics posted by “OpenForSale.com” at dp forums

1. Use keywords for your file names.

2. Avoid automatic submissions to the top search engines

3. Use your keyword in your page title

4. get your page linked from other sites

5. Avoid using Java & frames in your pages

6. Use your keywords 2 – 4 times in the first 250 words of your body text

7. Do not use meta refresh command

8. No text that is the same color as background

9. Use links that contain your keywords.

10. You can use your keyword in the image alt tag.

11. Use your keywords in plural

12. Keep meta tage descrption to less than 25 words

13. Keep meta tag keyword list less than 1000 characters

Here’s the expanded version Basic SEO Checklist Posted by “Seowebindia” from dp forums

1. Keyword in Title tag – close to beginning (Niche Keyword research through Keyword tools like Wordtracker, Overture)
Title tag 10 – 60 characters, no special characters
The Florida Update EVEN penalized for this,
as part of the OOP. That was absurd, but effective.
2. Keyword in description meta tag
Shows theme – less than 200 chars.
(Was part of Google Florida OOP)
Google no longer relies upon this tag, but frequently uses it.
3. Keyword in keyword metatag (Listed comma-separated keywords in the keywords meta tag )
Shows theme – less than 10 words.
(Was part of Google Florida OOP)
Every word in this tag MUST appear somewhere in the body.
If not, it will be penalized for irrelevance.
NO single word should appear more than twice.
If not, it is considered spam. Google purportedly no longer values this tag, but others
4. Keyword in H1, H2 and H3
Use H1 font style
(Was part of Google Florida OOP)
5. Keyword density in body text 10% – (all keywords/ total words)
Some report topic sensitivity – the keyword spamming threshold varies with the topic?
6. Individual keyword density  1 – 6% – (each keyword/ total words)
7. Keyword font size
In strong, bold, italic, etc.
8. Keyword proximity (for 2+ keywords)
9. Adjacent is best
10. Keyword phrase order
11. Keyword prominence (how early in page/tag)
Most important at top of page, in bold, in large font
12. Developed keyword rich body text. At least 250 words
13. Added descriptive ALT text to all images. Specified image height and width for all images. Used descriptive text and keywords within all hyperlinks
14. Provided static HTML links to all pages on your website
15. Placed keyword-rich copy in the top half of your page
16. Used bold font and italics to format important text
17. Minimised amount of code on the page – stored JavaScript in an external file
18. Ensured that your pages are easy to read, to find and to navigate
19. Used keywords in your URL, subdomains and file names
20. Drafted a link development plan
21. Keyword Stemming, stem your keywords. Use singular, plural, past forms, etc.
22. Keyword Semantics — Make use of synonyms and don’t spam your site with one and the same keyword.
23. Google/Yahoo Sitemap Submission.

24. Checking Broken Links and W3C validation (Validation Every site should validate, or get as near to it as is feasible)

25. Internal Linking ( Linking other pages of our website through particular targeted keywords for easy navigation and letting spiders to crawl)

Article by – Ambatchdotcom Seocontest

Hey friends a new PPC Network has now entered the market and they claim that they pay 50% more than chitika.

We have added them on SEOmeeting and we will update you with its CPC results by posting the stats here.

here are some of the stats of this PPC -

they have a special option like chitika where we can add out keywords for displaying contexual ads.

There are many more PPC networks already in the market so lets see how this one works out.

[URL=http://www.click-share.com?referer=24645][img]
These are some of the stats my friend got on his site, and we are waiting for the first payment.

They normally need each of our website before adding the code for verification and approval from their side, after which we can add this code to our website.

These are some of the options we get in our account -
Integration Tools | Contextual Ads | Products Ads | Keyword Ads | XML Feed | Referral Program | Pay Per Click Shop | Channels

and all the options are very easy and ads are also customisable.

How does Click-Share’s Publisher Referral Program work?

When the publisher you refer applies for Click-Share through your referral link, is approved, and then displays Click-Share on their website, you are eligible to receive Publisher referral commissions. You will earn 10% of the CPC revenue that your referrals earns for up to 12 months from their approval date.

How do I refer someone?

Please login to your account and click on the “Referral Program” button. From there you will see an overview of the program and have access to multiple banner options and customized code. Add one of these referral banners to your website to start sending referrals.

When do I get paid for my referrals?

You will be paid 30 days after the end of the month that your referral generated clicks, provided that the total revenue is over $10 (for PayPal) or $50 (for checks)

Who can I refer to Click-Share?

You may refer any publisher from your website, who does not already have a Click-Share account. Please keep in mind that all referrals (new applicants) are subject to approval before they can begin displaying Click-Share. You can not refer other websites that you own.