Tags » Website Optimization

Online reading - how do you manage it?

In my digital history class, we had some readings on web design and content and in one of the articles, it talked about how a lot of websites shy away from lengthy texts and go with “chunking” the information into smaller bits that are more suited for web reading, and basically that historians should just say, “We’ll just make long texts our thing, attention spans be damned.” (I am paraphrasing a bit here.) But they also specifically say, “More people are reading ever longer passages on a computer screen, and for better or worse that trend will continue because a greater and greater percentage of our lives involves digital media.”* They attribute this at least in part to improvements in display technology. 572 more words

Grad School

The Basics of Inbound Marketing

Traditional marketing has long centered around “outbound marketing” – print advertising, flyers, direct mail, telemarketing and cold-calls. This is when your business marketing team goes out to promote your brand. 371 more words

Website Design

Citations and Brand Mentions: Implied Links for SEO

Filed in March of 2014, the new Google new patent that’s tied to Panda algorithm has caused quite a stir in SEO and SEM circles. SEO experts everywhere have been trying to determine its implications for the companies trying to boost their search engine rankings. 539 more words

Website Optimization

Don't Make These Costly Mistakes - What you Must Know Before Hiring a Website Developer to Build Your Website

Many people focus only on price when it comes to hiring a website development company to create their website, social media for business, SEO (search engine optimization) and/or… 1,035 more words

Website Design

6 Ways to optimize your contact form for better conversion

Generally, you only need two things to get online leads – a website and a contact form for that. Is your contact-us form optimized for conversion? 683 more words

Contact Form Optimization

#HEO 101: All You Need to Know about Hashtag Engine Optimization

If you are on any social media site, then you’ve surely had your fill of the #hashtag. Twitter, Instagram, Facebook, Pinterest, Tumblr, and just about every other popular social media platform allow their users to use hashtags to identify and categorize content, and conversely, to look for trending content tagged with the hashtags they seek. 577 more words

Website Optimization