Tags » WGSN

How to Keep Your Cool

MJMPR is here to serve it up. The universal ‘selfie culture’ pioneered by generation y-ers and millennials seems to be an invitation for big brand marketers to create campaigns based around the self portraiture phenomenon. 386 more words


trend forecasting

The Worth Global Style Network, or WGSN, is the world’s leading trend forecasting business with their head office located in London. The amazing tour of the offices and rundown of what they actually do and how their website works was one of the most interesting presentations I’ve ever sat through. 210 more words

Trend Forecasting: From Crap to Couture

A naïve fashion assistant fumbles into a room with a pen and notebook. During the run-through, she sees the stylist fretting over two belts that look almost identical. 1,520 more words